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I have 25 years of experience in teaching, research and consultancy in the UK and internationally. This includes 20 years of programme management experience in the UK higher education setting.
My research interests and expertise include a behavioural perspective on top management teams, boards and CEO pay; HR professional influence in the boardroom; strategic international HRM; and international joint ventures. I have an Emerald / European Foundation for Management Development (EFMD) award winning PhD from Cranfield University, which focuses on the role and contribution of board directors in international joint ventures. I have also received a FCO Chevening Scholarship for my MSc in HRM at University of Surrey.
While I have a passion for teaching and research, I strongly believe in the link between research and practice. Since joining Kingston University in 2010, I have initiated a highly successful collaboration between the Chartered Institute of Personnel and Development (CIPD) and Kingston University in organising a seminar series "From Research to Practice", which brings together Kingston University academics and leading industry practitioners. I am also Chair of the CIPD South West London Branch Committee.
I am actively engaged in industry collaborations and developing partnerships through design and delivery of executive development programmes, consultancy and management Knowledge Transfer Partnerships (mKTPs). Examples include the NHS, Volvo Cars, and Park Plaza Hotels. I have conducted research for organisations such as Mercer (ORC Worldwide), the CIPD, the Guardian, and BT.
My heart is, of course, always in adding value to students!
Associate Professor of Strategic Leadership and Governance
I teach strategic leadership, strategic international HRM, and corporate governance subjects on Kingston's MBA, MSc Global HRM and MSc International HRM programmes.
I enjoy teaching and was nominated for several Kingston University teaching awards:
Teaching and Learning Lecturer of the Year Award 2017;
The Most Innovative Lecturer Award 2015;
The Best Postgraduate Teacher Award 2014.
I am also Senior Fellow of the Higher Education Academy (SFHEA) and a Certified Management & Business Educator (CMBE).
I have conducted research in expatriate management (strategic international HRM) for organisations such as ORC Worldwide (Mercer), the Chartered Institute of Personnel and Development (CIPD), the Guardian, and BT.
I have published in academic journals such as the Journal of Management Inquiry, and Corporate Governance. I have also contributed chapters to books published by Palgrave Macmillan. My research has been submitted to REF 2021.
My current research interests are in two parallel streams, both focusing on what I call "the human side of corporate governance":
1) A behavioural perspective on CEO pay: there is a growing emphasis on this perspective in addition to economic factors that have traditionally dominated the debate on executive pay.
2) HR professional influence in the boardroom: surprisingly, few studies in the strategic HR field take into account specific properties of top management teams and boards that result in complex dynamics, which impact on strategic decisions and HR influence on business strategy.
I am a member of Accountability, Governance, and the Capital Market Research Hub at Kingston.
Petrovic, Jelena (2018) Strategic leadership in an international joint venture context. Case Centre,
Petrovic, Jelena, Saridakis, George and Johnstone, Stewart (2018) An integrative approach to HRM–firm performance relationship : a missing link to corporate governance. Corporate Governance, 18(2), pp. 331-352. ISSN (print) 1472-0701
Daskalaki, Maria, Butler, Christina and Petrovic, Jelena (2016) Somewhere in-between : narratives of place, identity and translocal work. Journal of Management Inquiry, 25(2), pp. 184-198. ISSN (print) 1056-4926
Petrovic, Jelena (2009) Impact of the country context on board director role: the case of directors of international joint ventures based in Serbia. International Journal of Business Governance and Ethics, 4(3), pp. 207-221. ISSN (print) 1477-9048
Petrovic, Jelena (2008) Unlocking the role of a board director: a review of the literature. Management Decision, 46(9), pp. 1373-1392. ISSN (print) 0025-1747
Petrovic, Jelena, Kakabadse, Andrew and Kakabadse, Nada K. (2006) International joint venture (IJV) directors' contribution to board effectiveness: learning from the literature. Management Decision, 44(3), pp. 346-366. ISSN (print) 0025-1747
Petrovic, Jelena and Kakabadse, Nada K. (2003) Strategic staffing of international joint ventures (IJVs): an integrative perspective for future research. Management Decision, 41(4), pp. 394-406. ISSN (print) 0025-1747
Petrovic, Jelena, Kakabadse, Nada and Kakabadse, Andrew (2011) Board directors as elites in the context of international joint ventures. In: Kakabadse, Andrew and Kakabadse, Nada, (eds.) Global elites: the opaque nature of transnational policy determination. Basingstoke, U.K. : Palgrave Macmillan. pp. 157-173. ISBN 9780230278738
Petrovic, Jelena, Kakabadse, Nada and Kakabadse, Andrew (2009) How do international joint venture (IJV) directors contribute to board effectiveness? Evidence from practice. In: Kakabadse, Andrew and Kakabadse, Nada, (eds.) Global boards: one desire, many realities. Basingstoke, U.K. : Palgrave Macmillan. pp. 197-216. ISBN 9780230212121
Petrovic, Jelena (2011) Case studies within the realist paradigm: learning from doing. In: The 7th International Meeting of the Iberoamerican Academy of Management (IAM): Management in Iberoamerican Countries: Cultural Perspective; 5-7 Dec 2011, Lima, Peru.
Petrovic, Jelena (2011) IJV board director role: myths and reality. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
Daskalaki, Maria, Butler, Christina and Petrovic, Jelena (2011) Narrating cosmopolis: 'in another place, not here'. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
Petrovic, Jelena (2009) Leadership capabilities in the context of international joint ventures. In: 5th European Conference on Management Leadership and Governance (ECMLG); 5-6 Nov 2009, Athens, Greece.
Petrovic, Jelena (2009) Facing a "double paradox" of corporate governance: how directors of international joint ventures (IJV) board balance different IJV partners' agendas. In: The Eastern Academy of Management International Conference on Managing in a Global Economy (EAM-I) XIII: Management Challenges for a New World; 21-25 Jun 2009, Rio de Janeiro, Brazil.
Petrovic, Jelena (2007) Corporate governance in Serbia: IJV board directors' experience. In: 33rd European International Business Academy (EIBA) Annual Conference: International Business, Local Developments and Science-Technology Relationships; 13-15 Dec 2007, Catania, Italy.
Petrovic, Jelena (2006) International joint venture (IJV) directors' contribution to board effectiveness: learning from practice. In: European Institute for Advances Studies in Management (EIASM) 4th Workshop on International Strategy and Cross-Cultural Management; 29-30 Sep 2006, Toulouse, France.
Petrovic, Jelena, Kakabadse, Andrew and Kakabadse, Nada (2004) International joint venture (IJV) directors' role and contribution to board effectiveness. In: European Institute for Advanced Studies in Management (EIASM) 2nd Workshop on International Strategy and Cross-Cultural Management; 24-25 Sep 2004, Edinburgh, U.K.
I am actively engaged in industry collaborations and enterprise activities through consultancy, design and delivery of executive development programmes in strategic and operational leadership and governance, and through identification and development of commercial and Management Knowledge Transfer Partnerships (MKTPs). Examples include in house programmes for Volvo Cars and Park Plaza Hotels, and executive education programme on strategic leadership and corporate governance organised by Latam Business School/Scala and supported by Kingston Business School, BBC, Sony, London Stock Exchange, Lloyds of London, the CIPD and Lord Mayor of City of London.
Shortlisted for KU Staff Enterprise Champion Award for Celebrate Enterprise 2018.
Shortlisted for KU Staff Commercial Entrepreneur Award 2018.
I am Chair of the CIPD South West London Branch Committee and have initiated a highly successful collaboration between the CIPD and Kingston University in organising a seminar series "From Research to Practice", which brings together Kingston University academics and leading industry practitioners. Examples of key speakers from industry include Head of Culture and Employee Relations, Lloyd's of London; Chief HR Officer, BBC; Chief Executive, CIPD; Human Resources Director, Xerox Europe; Senior Vice President and Group Head of Learning and Development, Capgemini Group; President of World Federation of People Management Associations.
I have organised and chaired these seminars and contributed to as a speaker as well. The seminars are attended by our students, alumni and people from industry. The series is aimed at increasing the opportunity for Kingston University to engage with businesses to promote research and good practice, as well as for students to learn and increase their employability through building their professional network. This was commended by the CIPD Panel in their report about re-accreditation of Kingston's Postgraduate HRM the programmes, which considered Research into Practice seminar series as an excellent example of integration of research and practice.
In addition, I have created a Linkedin group specially for the alumni of Kingston Postgraduate HRM programmes and have been working closely with the Alumni team in organising HR alumni panels and identifying and organising guest speakers from industry; the students on the programmes I lead had an opportunity to hear from high profile practitioners such as, for example, Senior Vice President Global Reward & HR Capability at InterContinental Hotels Group.
I led a portfolio of Kingston's postgraduate HRM and International HRM programmes accredited by the CIPD for over 10 years (until recently this included the MSc programme delivered in Moscow in partnership with the Russian Presidential Academy of National Economy and Public Administration - RANEPA). Main activities concerned programme design, promotion and delivery, strategic planning, curriculum development, quality assurance and accreditation management, leading the team in charge of programme delivery, collaboration with marketing, admissions, career and student support teams.
I previously held a role of Director of Leadership and Management in Health programme offered through the SWAN network (South West Alliance Network) that brought together Kingston Business School, Royal Holloway, and St Georges, University of London; in addition to the programme leadership and management activities, this role also included staffing and budget responsibility.