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Dr Mark Passera

Senior Lecturer


I am a senior lecturer in the Department of Creative & Cultural Industries. As an experienced academic I have worked at Bristol, Exeter, Bournemouth, Edinburgh Napier, and UAL.

I have delivered lectures in Moscow on an Executive MBA programme in Digital Marketing Strategy and at the Pop Akademie in Mannheim on Creativity & Innovation. I have also developed and launched an Advertising and PR undergraduate degree in Hong Kong with HKU Space.

I am from Canada where I graduated with a Medial Honours degree in Political Theory & Philosophy at Queen's University before completing a Masters at Sussex University on Middle East politics. My PhD investigated the impact of new media technology on identity, political mobilisation and the public sphere.

My interests include strategic digital communication, big data and creativity. At present my research focus on the intersection of design thinking, social media – algorithm devised strategy and behavioural economics.

Areas of specialism

  • Persuasive industries
  • Digital transformation
  • Creative strategy


  • PhD, Bristol University
  • MA, Sussex University
  • BA (Hons), Queen's University
  • Squared Online Diploma (WeAreSquared)
  • Taught Masters Certificate of Credit in Blended & Online Learning (PG Dip)
  • Post Grad Diploma in Academic Practice (PG Dip)
  • Post Graduate Diploma in Marketing (PG Dip)

Professional membership


Chartered Institute of Marketing

Chartered Institute of Public Relations

Political Studies Association (PSA)


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