Dr Shalini Ramlall

About

Prior to my academic career, I spent several years working in industry.  I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.

My lecturing specialism focuses on Digital Marketing Strategies and Marketing Communications. I teach on both undergraduate and postgraduate courses.

Academic responsibilities

Lecturer in Interactive Marketing

Teaching and learning

Research

My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising 

Research student supervision

Publications