Prior to my academic career, I spent several years working in industry. I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.
My lecturing specialism focuses on Digital Marketing Strategies and Marketing Communications. I teach on both undergraduate and postgraduate courses.
Lecturer in Interactive Marketing
My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising