Dr Shalini Ramlall


I am a Senior Lecturer in Digital Marketing. I have been teaching in Higher Education since 2011. I have taught at Kingston Business School for the last 5 years. Prior to my academic career, I spent several years working in industry.  I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.

My lecturing specialism focuses on Digital Marketing Strategies and Marketing Communications. I teach on both undergraduate and postgraduate courses.

Academic responsibilities

Senior Lecturer in Interactive Marketing and Course Director


  • PhD Digital Marketing
  • Fellow of Higher Education Academy
  • PG Dip in Software Engineering
  • BSc (Hons) Software Engineering

Teaching and learning

Undergraduate courses taught

Postgraduate courses taught


My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising 

Research student supervision