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I am a Senior Lecturer in Digital Marketing. I have been teaching in Higher Education since 2011. I have taught at Kingston Business School for the last 5 years. Prior to my academic career, I spent several years working in industry. I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.
My lecturing specialism focuses on Digital Marketing Strategies and Marketing Communications. I teach on both undergraduate and postgraduate courses.
Senior Lecturer in Interactive Marketing and Course Director
My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising