Dr Shalini Ramlall

About

I am a Senior Lecturer in Digital Marketing. I have been teaching in Higher Education since 2011. I have taught at Kingston Business School for the last 5 years. Prior to my academic career, I spent several years working in industry.  I started as a Software Engineer then moved on to Web design and Digital Marketing. I have considerable experience in Pay Per Click advertising, Search Engine Optimisation, Conversion Rate Optimisation and Web Analytics.

My lecturing specialism focuses on Digital Marketing Strategies and Marketing Communications. I teach on both undergraduate and postgraduate courses.

Academic responsibilities

Senior Lecturer in Interactive Marketing

Qualifications

  • PhD Digital Marketing
  • Fellow of Higher Education Academy
  • PG Dip in Software Engineering
  • BSc (Hons) Software Engineering

Teaching and learning

Research

My research interests include Web Design, Web Usability, Online Consumer Behaviour, Web Analytics and Online advertising 

Research student supervision