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For almost 20 years I have been producing and directing award winning creative campaigns at the biggest media companies in the world. At Global Radio (home of Capital Radio, Heart, Classic and LBC) and the BBC I setup and ran design, digital and creative teams, producing thumb stopping campaigns that people want to be a part of. I developed creative experiences from concept to implementation, with innovative, inspirational campaigns across all platforms.
Throughout my professional career in digital, design and creative, I've been at the cutting edge of technology, always innovating and bending the creative rules. I disrupted the digital playground, from A.I. to AR, bots and websites, every social channel and using data to drive relationships and engagements. I'm a digital native always looking for the next bit of technology I can play with. As a Creative Director I defined the creative across all campaign touch points, from art, design, brand, marketing and UX.
My career in media has been rewarded with a place on the board at Promax UK where I am Director of Marketing, working with industry leaders to reward creativity in broadcast media.
I have worked within Higher Education for four years. At Birmingham City University I helped students create career defining work with live industry briefs, mentoring and educating students. At Kingston School of Art, I work with the Creative and Cultural industries, inspiring and helping students reach their potential as the next leaders in the creative industry.