Mrs Liz Machtynger


A senior lecturer in Strategy, Marketing and Innovation.

Working at Kingston University since 2016, initially on the development of the market leading Business Readiness Programme as well as on consultancy projects with MBA and Undergraduate students. I am now a senior lecturer in SMI.

I am a mentor for students working on live client projects at both undergraduate and post graduate level, delivering excellent outcomes for clients as well as life-changing skills

I am a business consultant with background in strategy, sales, service, marketing, consulting and project management, with a very strong track record in business consultancy programmes.

I have extensive experience of business and customer strategy & management and have particular strengths in researching, designing and delivering successful business & customer strategies, propositions and programmes for and with teams of major global organisations. I have worked for blue chip companies BP and IBM and worked on more than 400 projects worldwide from customer strategy design to CRM system implementation.

I have now been working in consultancy for 21 years and run my own business for 17 years, always in the area of Customer Management and Customer Strategy. 

Academic responsibilities

Senior Lecturer Strategy & International Business


  • MBA Management, City University (Distinction)
  • BA Hons French, German, Linguistics & Computing Essex University

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