Mrs Liz Machtynger

About

A senior lecturer in Strategy, Marketing and Innovation.

I am also a mentor for students working on live client projects at both undergraduate and post graduate level, delivering excellent outcomes for clients as well as life-changing skills

I am a business consultant with background in sales, service, marketing, consulting and project management, with a very strong track record in consultancy programmes.

I have extensive experience of business and customer strategy & management and have particular strengths in researching, designing and delivering successful business & customer strategies, propositions and programmes for and with teams of major global organisations. I have worked for blue chip companies BP and IBM and worked on more than 400 projects worldwide from customer strategy design to CRM system implementation.

I have now been working in consultancy for 21 years and run my own business for 17 years, always in the area of Customer Management and Customer Strategy.