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Ms Janja Song

Course Director MA Managing in the Creative Economy, Lecturer in Creative Entrepreneurship and Innovation


I joined Kingston Business School in 2012. I am the Course Director for Managing in the Creative Economy MA, a specialist business degree programme for individuals with creative industries background or creative economy experience. I have developed and teach a range of start-up, entrepreneurship and creative industries business management modules. I also design and facilitate start-up experiences and hackathons.

Since 2012, I have worked with over 600 entrepreneurship students and helped launch more than 150 student start-ups. In my teaching, I strive to engage all students in active reflective learning through interactive lectures that combine theory, practice and real-world experience. My students develop a high level of confidence and ability and go on to develop award-wining projects and creative businesses.

Outside of academia, I am a designer and a creative business consultant with 12+ years experience in the creative economy in the UK and internationally. I have run a successful interior design practice and have co-founded four creative economy start-ups. My consulting experience includes digital start-ups, creative SMEs, and European Regional Development Fund projects.

I strongly believe in the importance of positive female role models in business. Since 2014, I volunteer as a Young Enterprise Business Advisor at Tiffin Girls' Grammar School where I mentor and coach high-performance all-girls business teams. 

Areas of specialism

  • Creative Economy
  • Creative Entrepreneurship & Start-ups
  • Creativity & Innovation
  • Design Thinking
  • Design


  • MA Managing in the Creative Industries and the Creative Economy, Kingston Business School, Kingston University, UK
  • BA(Hons) Interior Architecture and Design, University for the Creative Arts, UK

Professional membership

Creative Industries Federation membership

Chartered Management Institute membership

Institute of Directors membership

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