As a business development expert with both practical and academic knowledge and a strong background in innovation, entrepreneurship, and small business growth, I have a proven track record of developing and delivering successful business support programmes. My expertise lies in providing mentoring and coaching to entrepreneurs and teams, empowering them to overcome challenges and achieve their goals.
I possess exceptional analytical and strategic thinking skills, enabling me to navigate complex business landscapes and identify opportunities for growth. My ability to cultivate innovation in teams has made me an effective leader. Moreover, my experience in initiating and leading impactful businesses, and, external projects with small and large teams has allowed me to drive various projects to successful completion while empowering my team members to perform at their best.
I am particularly passionate about design thinking, innovation, employee engagement, and entrepreneurs' health and well-being. Design thinking is a humanity-centered approach to problem-solving that focuses on empathy, ideation, prototyping, and testing. I have successfully applied this approach in various fields, including entrepreneurship, where it helps identify unmet needs and create innovative solutions. Employee engagement is also a critical factor for business success, and my expertise in this area allows me to design strategies that improve productivity, commitment, and creativity.
Furthermore, my academic expertise in entrepreneurs' health and well-being for their business success has allowed me to integrate design thinking principles to help entrepreneurs develop innovative solutions that address their unique health and well-being needs. For example, I have designed wellness programmes that cater to their physical, mental, and emotional health needs.
I am proud to have led the 4 Million SME Growth Programme, a flagship initiative aimed at supporting small businesses to grow and scale. This program has helped over 500 entrepreneurs to achieve their business goals and create sustainable growth.
In addition, I have founded the Innovation Playground, a platform that connects entrepreneurs with learners, allowing them to access the resources they need to succeed. This platform has created a supportive ecosystem for innovation and entrepreneurship, enabling many entrepreneurs to turn their ideas into successful businesses.
My expertise in design thinking, innovation, employee engagement, and entrepreneurs' health and well-being allows me to create innovative solutions that improve employee engagement and well-being while driving business success. I am passionate about empowering entrepreneurs to achieve their goals, and I look forward to working with like-minded individuals to make a positive impact on the business world.
If you are interested in me supervising your PhD work on Design Thinking or Entrepreneurs' health and well-being, send a short and focused proposal and include your CV to b.afrahi@kingston.ac.uk and I get back to you.
Course Director Entrepreneurship and Innovation Management, Programme Director Help to Grow Management
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