Digital Marketing with Data Analytics BSc (Hons)

Why choose this course?

Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.

This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.

You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.

Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.

Please note: this course is still subject to validation.

Attendance UCAS code Year of entry
3 years full time N593 2023
4 years full time including sandwich year 2023
4 years full time including foundation year 2023

Please note: this course is subject to validation.

Location Kingston Hill

Reasons to choose Kingston University

  • You'll experience how digital marketing functions in today's rapidly-changing environment by working on real-life project briefs from client organisations.
  • Kingston Business School has been recognised for quality by the Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just 5% of the world's business schools.
  • When you graduate, your hands-on experience will help you stand out from other job seekers.

At Kingston Business School we lead

What you will study

You will study key marketing theories and principles, brand strategy and development, commercial strategy, and project management, whilst learning about data analysis and how data is used in planning and optimising marketing campaigns.

You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.

Kingston Business School Accreditations

Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering.

AACSB Accredited logo

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

Course fees and funding

2023/24 fees for this course

The tuition fee for this course is to be confirmed.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

After you graduate

This course will prepare you for a career in all aspects of marketing, including in social media marketing, marketing research and consultancy, and digital design in a wide variety of sectors.

Graduates will have a broad and solid grounding in a range of marketing functions, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing and design thinking.

You will also focus on big data, the use of data analytics and MarTech, and will undertake a marketing analytics project to help prepare you for future work.

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.