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Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course provides a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
You will develop an understanding of design principles and design thinking, and learn how to produce design briefs for marketing and business projects. You will work with industry experts to produce and implement a creative strategy for business and marketing projects.
Please note: this course is still subject to validation.
|Attendance||UCAS code||Year of entry|
|3 years full time||N596||2023|
|4 years full time including sandwich year||2023|
|4 years full time including foundation year||2023|
Please note: this course is subject to validation.
You will study key marketing theories and principles, brand strategy and development, commercial strategy, and project management, whilst learning about design thinking and how to produce design briefs for marketing and business projects. You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.
If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.
Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering.
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.
This course will prepare you for a career in all aspects of marketing, including in advertising agencies, market research companies and within marketing functions across a wide variety of industries.
Graduates will have a broad and solid grounding in all aspects of marketing management, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing and design thinking. You will also focus on digital advertising and creative content generation or the commissioning of design work.
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.