Marketing Management BSc (Hons)

Why choose this course?

If you are interested in pursuing a career in marketing and want to understand more about the different aspects of the industry, this exciting new Marketing Management course could be for you.

This course will equip you with the fundamental knowledge and understanding of the marketing eco-system and how to develop creative, digitally enhanced solutions. You will be in a great position to build your management skills too, whilst developing a global outlook.

Please note: this course is still subject to validation.

Attendance UCAS code Year of entry
3 years full time N501 2023
4 years full time including sandwich year 2023
4 years full time including foundation year 2023

Please note: this course is subject to validation.

Location Kingston Hill

Reasons to choose Kingston University

  • When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
  • Kingston Business School has been recognised for quality by the Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just 5% of the world's business schools.
  • You'll be exposed to all aspects of marketing management and supported to pursue your individual career ambitions.

At Kingston Business School we lead

What you will study

The course covers key marketing theories and principles, and their strategic application in a wide range of sectors and organisations. It prepares you to manage all aspects of the marketing functions within a business, covering areas such as:

  • Digital marketing, social media and paid social
  • Brand strategy and development
  • Customer strategy
  • Commercial strategy
  • Data analytics and literacy
  • Creative strategy and execution
  • E-commerce
  • Global marketing
  • Project management

You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.

Kingston Business School Accreditations

Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering.

AACSB Accredited logo

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

Course fees and funding

2023/24 fees for this course

The tuition fee for this course is to be confirmed.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

After you graduate

Graduates will be prepared for a career in all aspects of marketing in a wide variety of sectors.

You will have a broad and solid grounding in all aspects of marketing management, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, marketing management and marketing strategy development. 

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.