Marketing Management BSc (Hons)

Reasons to choose Kingston University

• When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
• Kingston Business School has been recognised for quality by the Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just 5% of the world's business schools.
• You'll be exposed to all aspects of marketing management and supported to pursue your individual career ambitions.

What you will study

The course covers key marketing theories and principles, and their strategic application in a wide range of sectors and organisations. It prepares you to manage all aspects of the marketing functions within a business, covering areas such as:

• Digital marketing, social media and paid social
• Brand strategy and development
• Customer strategy
• Commercial strategy
• Data analytics and literacy
• Creative strategy and execution
• E-commerce
• Global marketing
• Project management

You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

Dr Rahul Chawdhary

Dr Anna Ivanova

Dr Rita Kottasz

Dr Babangida Kure Yohanna

Dr Hamed Mehrabi

Dr Ceyda Paydas Turan

After you graduate

Graduates will be prepared for a career in all aspects of marketing in a wide variety of sectors.

You will have a broad and solid grounding in all aspects of marketing management, including the principles and practice of marketing, advertising and brand management, digital marketing, creative content marketing, design thinking, marketing management and marketing strategy development.