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Economics for Business

  • Module code: BB4404
  • Year: 2018/9
  • Level: 4
  • Credits: 30
  • Pre-requisites: None
  • Co-requisites: None

Summary

This module introduces you to the external context in which organisations operate and in which they will eventually work. As potential managers of the future, defined as someone involved in assisting and directing members of an organisation to achieve their organisational objectives, you need to be equipped to understand the component parts of the external context within which organisations function. The variety and complexity of the external environment and interactions with organisations has a significant impact upon the way organisations are structured, the way their managers behave and the performance of the organisation in achieving its objectives. Consequently this module will equip you with the skills and knowledge of economics for business that is essential in the current business environment.

Aims

  • To outline the broad environmental influences faced by business/organisations including key concepts relevant to the study of management and economics, identifying key issues such as theories of the firm, supply and demand, industrial structure, economies of scale, scope and experience, theories of the labour market, investment in human capital and size of firms
  • To examine the basic features of a market-based economic system, examining income, output and expenditure to account for changes in the level and pattern of economic activity
  • To develop an understanding of the broad rationale for, and insight into, specific policies where government intervenes in the macro/micro environment in the form of economic and industrial policy, to include policies towards the creation of small businesses, entrepreneurship and innovation
  • To give students a detailed understanding of the different legal and organisational structures which can be adopted by businesses/organisations, and their implications, advantages and disadvantages
  • To develop an appreciation of how issues of globalisation, corporate social responsibility, ethics and achieving a sustainable environment affect the environment in which organisations operate

Learning outcomes

On successful completion of the module, students will be able to:

  • Relate to the realities of the external environment that affect management in the pursuit of organisational objectives
  • Comprehend the key internal and external factors influencing firms' functions in the economy
  • Understand and work within the constraints of the external and internal organisational environment that influences and impacts on the success of firms 

Curriculum content

  • Economic systems: free-market economies
  • Practical and theoretical perspectives to business management
  • Introduction to macro and micro environment of the firm
  • Consumer and market demand
  • Consumer behaviour theory and applications
  • Supply costs and profits
  • Pricing in theory and practice
  • Government and business
  • Business, government and industrial policy
  • Firms' objectives and behaviour: issues of corporate governance
    and intellectual property rights
  • Ethics and corporate social responsibility
  • Industrial structures and size of firm
  • Role of small and medium-sized enterprises within an economy
  • Market structures, conduct and performance
  • Globalisation and international markets
  • Macro-economic indicators, the balance of payments, exchange rates

Teaching and learning strategy

Scheduled teaching and learning will consist of lectures and practical workshops, which will identify and explore the main subject themes and issues as well as providing the opportunity for participatory learning by means of case studies and practical exercises. A Canvas website provides students with study materials and access to a linked website that supports the core text. In addition, students will be expected to access business and academic journals, articles and reports via the Learning Resources Centre and web-based sources.

Due to the experiential nature of the learning on this degree, and the importance of professional development enabling students to develop practical skills, learn from and interact with others, attendance is compulsory. Any students not attending a minimum of 80% of their timetabled sessions will be at risk of academic failure or termination from the course.

Breakdown of Teaching and Learning Hours

Definitive UNISTATS Category Indicative Description Hours
Scheduled learning and teaching A combination of lectures and practical workshops 66
Guided independent study 234
Total (number of credits x 10) 300

Assessment strategy

Assessment is based upon two pieces of written exam and one coursework:

  • An individual multiple-choice test worth 15% of the module mark
  • A two-hour exam based on multiple-choice questions, worth 40% of the module mark
  • An individual essay of approximately 1,500 to 2,000 words, worth 45% of the module mark

The individual multiple-choice test assesses students' progress and assimilation of core concepts at a specified point in time. The individual essay identifies specific organisations and reports on firms' interactions with the external environment. The multiple-choice exam focuses on the economic theory used in business, which has been studied throughout the module.

Formative assessment is through students' participation in workshop activities that relate to the application of the module's content to the assessments.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
1) Relate to the realities of the external environment that management implements in the pursuit of organisational objectives Individual multiple-choice test
2) Comprehend the key internal and external factors influencing firms' functions in the economy Individual report
3) Understand and work within the constraints of the external and internal organisational environment that influences and impacts on the success of firms Exam (multiple-choice questions)

Elements of Assessment

Description of Assessment Definitive UNISTATS Categories Percentage
Individual multiple-choice test Written Exam 1 15%
Individual report Coursework 45%
Exam (multiple-choice questions) Written Exam 2 40%
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any element of assessment is passed separately in order to achieve an overall pass for the module.

Bibliography core texts

J Sloman et al. (2016) Economics for Business 7th edition. Pearson. ISBN-10: 1292082100

Bibliography recommended reading

R Watkins, The Business Environment (Pearson), 2012

Boakes K, (latest edition) Reading and Understanding Economics, Pearson, Harlow.

Watkins R (2012) The Business Environment, 3rd ed, Pearson, Harlow.

Griffiths, A & Wall, S. (2012) Applied Economics, 12th ed, Prentice Hall

Morrison J, (2006) The International Business Environment, 2nd ed, Palgrave

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