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Media@Work

  • Module code: MD4002
  • Year: 2018/9
  • Level: Year 4
  • Credits: 30.00
  • Pre-requisites: None
  • Co-requisites: None

Summary

Students have the opportunity in this module to explore different media, their constituent parts and the interconnectedness between these. Media studied may include: film, television, advertising, public relations, the press and interactive media (games; interactive advertising; social media). Students are also introduced to different ownership models; how this shapes different media markets; the consequences of these for content; and the positive or negative implications of these for society. The module then goes on to explore how governments and the industries themselves may seek to limit the negative effects of these while encouraging the positive contributions different media can make to a society. This may take the form of laws governing the media or professional codes of conduct. The module concludes with an overview of recent trends with the development of new technologies; the convergence of media industries and professions; and the challenges this poses for managing media organisations.

 

 

 

 

 

 

 

Aims

  • To develop students' knowledge and understanding of the UK media landscape within a global context
  • To introduce students to key debates around media ownership and regulation
  • To introduce students to the variety of roles and opportunities within the Media industries

Learning outcomes

  • Outline and explain the UK Media and its place within a global media culture
  • Identify key arguments in the debate about media ownership and regulation
  • Demonstrate the ability to gather information and apply theoretical concepts in analysing media organisations
  • Identify and explain the variety of roles and activities within the UK Media.

Curriculum content

• Market structure and trends (e.g. introducing film distribution)
• Ownership (e.g. introducing to competition and intellectual property)
• Regulations & policy (e.g. OFCOM, BBFC, censorship)
• Case studies: OFCOM, ASA, Film, News, Music, TV, Gaming
• Researching organisations
• New media technologies

Teaching and learning strategy

This comprises lectures (1 hours per week) and seminars (1 hour per week). The lectures provide an overview of the content, introducing students to some of the major developments in the media and the academic debates that surround these developments. The seminars will familiarize students with the concepts discussed in the lectures giving them the opportunity to apply these concepts to concrete examples from the film, news, advertising, music and TV industries.

Breakdown of Teaching and Learning Hours

Definitive KIS Category Indicative Description Hours
Scheduled learning and teaching Lectures 22
Scheduled learning and teaching Seminars 22
Guided independent study 256
Total (number of credits x 10) 300

Assessment strategy

The assessment strategy is designed to ensure that students adequately cover the range of material on the module and develop their skills of understanding and analysis. The portfolio, which may include such elements as reflective blogs, seminar presentations, and a final business report (about a selected organisation), will provide students with an opportunity to review the utility of concepts introduced in the lectures, and to demonstrate both theoretical understanding and the practical application of theoretical concepts. Students will have the opportunity to practise and receive feedback on the skills required for these assessments in exercises in class.

Mapping of Learning Outcomes to Assessment Strategy (Indicative)

Learning Outcome Assessment Strategy
Outline and explain the UK Media and its place within a global media culture Portfolio Business Report
Identify key arguments in the debate about media ownership and regulation Portfolio Business Report
Demonstrate the ability to gather information and apply theoretical concepts in analysing media organisations Portfolio Business Report
Identify and explain the variety of roles and activities within the UK media. Business Report

Breakdown of Major Categories of Assessment

Assessment Type Assessment Name Assessment Weighting
CWK Blogs 50
CWK Diagnostic Report 10
CWK Media Business Report 40
Total (to equal 100%) 100%

Achieving a pass

It IS NOT a requirement that any major assessment category is passed separately in order to achieve an overall pass for the module

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