Upgrade Masterclass: The role of storytelling to enhance your corporate brand

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Time: 6.30pm - 8.30pm
Venue: Room 0026, Ground Floor, Kingston Business School, Kingston Hill Campus, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free
Speaker(s): Anastasia Sideri, Communications Director, Central and Eastern Europe, The Coca Cola Company

Combining her experiences as a chief storytelling expert of the world's most iconic brand, Coca-Cola, Anastasia will share her insight on the ten most recent trends in brand communication. Her real-life examples and stories will show how brands can share their ethos, build a culture of transparency and trust, and as a result, develop a more meaningful relationship with the end consumer. 

Anastasia started her career with Procter and Gamble and held a series of senior positions in large Greek and multinational companies, including FAGE, Boutari, DIAGEO, DHL and the Athens International Airport.

She joined The Coca-Cola Company in 2002 and is currently providing communications leadership in 28 countries in Central and South East Europe. 

Anastasia is an advocate of lifelong learning and is very active in areas related to crisis communications and and women's leadership, and is a regular guest speaker around the globe.

About Upgrade masterclasses

Upgrade your professional skills with this annual series of masterclasses. Kingston University Alumni Association, Kingston Entrepreneurs Society and Kingston Business School present a collaborative series of events aimed at students and alumni. The masterclasses will explore a variety of different areas, with the intention of developing skills and 'upgrading' everyone who attends. As well as self-improvement, the masterclasses will provide a fantastic opportunity for students, alumni and industry professionals to network and share ideas; and Kingston University is a hive of ideas. We have produced the most graduate start-up companies of any higher education institution in the United Kingdom for the sixth year running!

For further information about this event:

Contact: Kingston University Alumni Association
Tel: 020 8417 3178
Email: alumni@kingston.ac.uk