A Kingston student who started his own security business has won a place in the national final of a competition for entrepreneurs.
Ronald Katamba, studying Business Management at Kingston University, beat eight other students in a Dragonsâ€™ Den style contest after impressing the judges with his plan to offer online surveillance of public and commercial buildings.
He joins 20 winners from round the country on a â€˜business boot campâ€™ at Microsoft this spring and has the chance to win Â£2000.
Among the judges was Dragonsâ€™ Den winner James Seddon, who appeared on the BBC programme in 2006 and has since raised Â£100,000 to launch his Eggxactly water-free egg cooker.
Seddon praised the student presentations.
â€œThis event was a very good idea because it makes people think about business in a positive way,â€ he said.
His own television experience showed him that making a pitch can boost an entrepreneurâ€™s confidence in their idea.
Seddon admits his own product demo on TV was â€œdisastrousâ€ but he still got offers of investment from Dragons Richard Farleigh and Peter Jones.
After winning the contest, 19 year-old Ronald, from Newham, East London, took away a Â£150 prize.
â€œI didnâ€™t expect it at all. Iâ€™m really, really pleased,â€ he said.
His Vigilant Force Security Service was founded with a fellow Kingston student.Â
The company was registered three months ago and has yet to start trading.
But Ronald said he wants to invest up to Â£3000 in a set of four cameras to position around a building his company would be protecting.
He is planning to use his student grant and loan to pay for the kit when the funds come through in January.
He said he wasnâ€™t worried about not having money for his living expenses.
â€œWeâ€™ll definitely manage. Iâ€™ll sell my car if I have to.â€
It was that kind of attitude which impressed another of the judges, Donald Sweeting, a business development manager at Information Horizons, a London-based IT training company.
â€œRonaldâ€™s enthusiasm was infectious,â€ he said.
â€œHis chances of succeeding are only limited by how much heâ€™s willing to put into the project himself.â€
Sweeting said he had been self-employed for over 20 years, and insisted, â€œthere is no such thing as a bad idea.
As long as you apply yourself, you can change your universe.â€
Among the other ideas pitched at the event were one for a hypnosis CD to help students concentrate on their work, a business consultancy to reduce energy consumption in restaurants and USB memory sticks with advertisements printed on the side.
The third judge was Dr Catherine Gurling, a senior lecturer in entrepreneurship.
She stressed that the Dragonsâ€™ Den pitch was only the start of the studentsâ€™ work.
â€œEveryone can come up with an idea. Itâ€™s all about making it happen and taking it forward,â€ Dr Gurling said.
The competition was organised by the business and Government-funded Make Your Mark campaign, with the roadshow sponsored by Microsoft.
An inflatable igloo appeared on the Kingston University campus for the day of the competition to host the pitching session.
It is travelling round the country in an attempt to get students interested in entrepreneurship.
Natalie Campbell from Make Your Mark said â€œmaking enterprising ideas happen while at college or university is a creative way for students to earn money on their own terms, pay off debts, learn new skills and make useful contacts.â€
The final of the competition will be held in the spring.
For further information about the competition, please visit www.makeyourmark.org.uk/get_involved/mym_change_lives.