Students from Kingston University are snapping up Fairtrade sweatshirts designed to look good and help cotton farmers get a fair deal. The brightly coloured tops, which feature the University logo, bear the Fairtrade Foundationâ€™s stamp of approval which guarantees the goods have been manufactured to help disadvantaged producers.
Since securing Fairtrade status in 2006, the University has taken a leading role in educating people about where their goods come from and ensuring producers in the Third World receive a fair price. Students and staff already consume more than 5,800 cups of Fairtrade tea and coffee a week on campus. University sustainability assistant Hannah Smith said adding the clothing collection, on sale at the Studentsâ€™ Union shop at Penrhyn Road campus, was the next logical extension to the scheme. â€œKingston University is a responsible organisation committed to the long-term future of the planetâ€™s people and resources,â€ she said. â€œBy buying Fairtrade products such as coffee, tea and chocolate our staff and students have already done a lot to help farmers and other producers to earn a decent living and provide good healthcare and education for their families. Now by purchasing a Fairtrade sweatshirt students can ensure that cotton farmers in the developing world can improve their livelihoods as well.â€