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Secretarial case-study – Amanda Evans


Secretarial case-study – Amanda Evans

Amanda EvansIn her 30 years as a PA, Amanda Evans has seen how the profession has changed. “Secretaries basically used to answer the phone and take messages, now they’re more likely to do the background research and deliver the response to those enquiries,” she said.

After leaving school at the age of 18, Amanda trained as a French/English bilingual secretary and worked in Paris, and then London for organisations including The Savoy hotel, the European promotions division of a major US company and electronics giant Racal.

She joined telecommunications company O2, in December 2002 and works as Executive Assistant to Matthew Key, the Chairman and Chief Executive of O2’s parent company Telefónica Europe plc. She is responsible for ensuring that his schedule runs smoothly and sees her role as “living each day through his eyes but ahead of him, doing all I can to make him as effective as he can be”. She manages staff in two offices, one in the UK and one in Spain. She and her team help provide support to travelling senior staff and executives in addition to Mr Key. “It’s a challenging and diverse role, you need to be pragmatic and focused, able to constantly juggle priorities and rapidly changing commitments – being a team player helps,” she said.

Amanda, 50, who lives in Oxfordshire, is based at Telefónica’s headquarters in Slough, Berkshire, and twice a month travels to the company’s office in Spain – which encouraged her to learn Spanish. Her fluency in the language has helped to accelerate business relations across the company’s Spanish and Latin American operations.

She feels taking on personal tasks is a key part of the job. “The greater responsibility you have in an organisation, the more holistic the role. Working closely with the chairman’s wife is important to keep her updated on changes that may affect domestic arrangements and to ensure, where practicable, he can be around when there are key family milestones.”  She added: “It’s nice to have that personal involvement, it shows a level of trust and understanding – we’re working with an individual after all.” 

Amanda said she was surprised by the high level of bullying described in the report and said she had not encountered any difficulties herself. She added: “PAs and managers tend to have a close working relationship so if tensions rise, it is likely such tensions could flow through to the secretary, but it’s an example of the close understanding that the boss can express such tensions and know it goes no further.”

She supported calls for a national PA qualification and suggested that workshops on subjects such as how the stock market works and on technology could be beneficial to both secretaries and the organisations they represent.

As an experienced PA, Amanda has also been involved in mentoring more junior staff. She explained her view of the PA’s role: “To an extent, the more effective the PA, the less conscious people will be of what has been done, they will just know ‘it works’.”  She added: “The boss does not need to understand the steps, simply the end result – and you’re as good as the last result, so you need to keep focussed.” 


To interview Amanda or for more information about Telefónica Europe plc please contact Simon Lloyd, the company’s Head of Media Relations on 07912 072777.

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