Mr Alex Friend

Research project: n/a


What factors are implicated in people's decision to take a pledge to adopt a vegan diet for a specified period of time? Subsequently, what factors are implicated in those same people maintaining their vegan diet or reverting back to an animal-based diet?


I have had a career in IT in technical support and teaching research-related software to students and staff. I work part-time at Oxford Brookes University. I have a degree in psychology from Warwick University. I have been a vegan for a number of years and I have just started a post-graduate degree researching why people decide to go vegan. A particular interest is why there are proportionately few male compared with female vegans.

Areas of research interest

  • Veganism
  • Social psychology and cultural trends


  • BA Hons Psychology, Warwick University
  • MCP (Microsoft Certified Professional) in NT
  • CELTA (Certificate in Teaching English to Speakers of Other Languages)