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I have taught at various institutions including Middlesex University, London College of Fashion, Nottingham Trent and Central Saint Martins.
I am the co-author of the third editions of Basics Fashion Design; Research and Design for Fashion and The Fundamentals of Fashion Design, both for Bloomsbury Publishing. The Fundamentals has been translated into six languages and has sold sixteen thousand plus copies worldwide.
Between 2006-2011, I designed and produced my eponymous fashion label of ready-to-wear womenswear, selling in the UK, Europe, North America and the Middle East. My work has been exhibited in various exhibitions worldwide: Dangerous and Divine - The Secret of the Snake, Afrika Museum, Berg en Dal, Netherlands (April 2012 - October 2012); Couture Beside the Catwalk, Amsterdam Fashion Week (January 2012); Browns: 40 years of Fashion Innovation, London (March 2010); Telling Tales; Fantasy and Fear in Contemporary Design, Victoria and Albert Museum, London (July - October 2009); Unbridaled- The Marriage of Tradition and Avant Garde, various venues worldwide (2008-2009).
I have been commissioned to produce work by Swarovski, the Victoria and Albert Museum and Andaz Hotel. The Victoria and Albert Museum acquired his The Garden of Eden Dress (Spring/Summer 2007) for its permanent fashion collection in 2009. He has collaborated with Meadham Kirchhoff (Autumn/Winter 2009), Manolo Blahnik (for Meadham Kirchhoff) and ASOS.
My work has been published in the following books: Isabella Blow, Rink, M. (Thames & Hudson, 2010); Basic Fashion Design: Textiles and Fashion, Udale, J. (AVA Books, 2008); Basic Fashion Design: Research and Design, Seivewright, S. (AVA Books, 2007, 2nd Edition 2012); Unbridaled- The Marriage of Tradition and Avant Garde, (Swarovski AG, 2007). And his work has featured in magazines and newspapers including Vogue UK, American Vogue, OK! Magazine, Grazia, i-D Magazine, The Sunday Times Style Magazine, The Independent, The Times, LA TIMES, Dazed Digital, Observer Magazine.
Currently my practice led PhD project explores the notion of embellishment as a spatial and theoretical concept through its relationship with the body, fashion and dress.
Associate Professor and Course Leader MA Fashion
I am currently a PhD Candidate at University of the Arts London, London College of Fashion.
My practice based PhD is concerned with what constitutes a fashion embellishment and how new materials, techniques and technologies can be used for fashion embellishment. I am developing theories about what it means to embellish a fabric, how it relates to the body and fashion, and linking this to my current practice. I am interested in Jacques Derrida's notions of supplementarity and grafts, Malcolm Barnard's theories of fashion as prosthesis, Joanne Entwistle's theories of the decorated body, and Edward T. Hall's notions of proxemics, and how they can apply to my subject specialism. My practical work draws together these theories and incorporates Kenneth Snelson's tensegrity technique as well as Naum Gabo's stereometric principle of sculpture.