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Digital Business BSc (Hons)

Why choose this course?

In today's technology-dependent business environment data is driving operational decisions and impacting upon business success and organisational change. The role of a digital business expert is to collate, manipulate and interpret data in order to inform decisions and make recommendations within an organisation. If you're technologically savvy and have a strong interest in business, our innovative Digital Business BSc could be ideal.

Our course teaches you the knowledge and skills of data analytics and digital technologies alongside the fundamental principles of key business functions. You will develop a rational analytical approach whilst increasing your problem-solving skills in order to influence change inside a business.  

You'll graduate from this course with valuable experience of collaborative team-work, project management and involvement on live-client projects.

Attendance UCAS code/apply Year of entry
3 years full time N195 Clearing 2019
4 years full time including foundation year N196 2020
4 years full time including sandwich year N197 Clearing 2019
Location Kingston Hill

Reasons to choose Kingston University

  • You'll graduate with digital technological skills, advanced business acumen and analytical problem solving skills – a combination that's much in demand in the employment market.
  • At least half of your classes will take place in the computer laboratory, developing the practical skills essential to working in the digital industries.
  • You'll have the opportunity to gain additional training, such as PRINCE2 for project management or Bloomberg Market Concepts for financial analysis and solutions.

More about our course

What you will study

Take a look at some of the content and modules that you may have the opportunity to study on this course:

Year 1

Year 2

Optional year

Sandwich year

Final year

In Year 1 you'll study an introduction to business analytics where you'll learn to analyse data using mathematical techniques and information technology to improve businesses decision-making. You'll also become familiar with how information in IT systems can be standardised, linked and interact with modern-day business.

Core modules

Business Analytics

30 credits

This module is an introduction to business analytics, where data is analysed using appropriate mathematical techniques with the aid of information technology, with the aim of improving decision-making. It therefore involves the mutually dependent topics of mathematics and information technology. That is, these days one would not use the mathematics involved in analytics to solve a business problem without the aid of information technology, and equally importantly one cannot efficiently or effectively use information technology without mathematics. The module will be delivered using a learning-by-doing approach. You will be required to design and create models using information technology to solve business-related problems.

Digital Business Environment

30 credits

This module introduces Digital Business students to theories and practices of business organisations. The internal structures and relations of businesses are covered as well as their interactions with the external economic, legal, social and technological environments. Explanations are offered of how the organisation of businesses is shaped by a) the behaviour of individual, groups and organisations and b) by the external influences of markets, industries and the macroeconomic environment. Special attention is given to the impact digital technologies are having on the structure and operation of businesses, markets and industries. In the module you engage in activities that enable you to develop your academic and other relevant skills, which can be applied throughout your time at university and taken into your future work and organisations.

Digital Technologies

30 credits

This module is an introduction to the use of information technology in digital business. There are many different combinations of hardware, application software and connectivity solutions and you will be introduced to these different computing environments. There is an emphasis on the significance of representing data clearly and concisely; the importance in the use of standards; and the ways in which IT is used to support modern business practices.

Understanding how information in IT systems can be standardised, linked and interact is a critical area in modern day business and is an integral part of the module. Teaching will be via a practical approach based in laboratory sessions and will be supported by online materials.

Digital Marketing Principles

30 credits

This module provides you with an introduction to the core concepts of marketing, providing a foundation upon which to apply these concepts in the context of digital business. While underpinned by the theoretical principles and practices in marketing, the module emphasises the role that digital media plays in marketing and provides you with an overview of digital marketing concepts and the importance of integration across digital and traditional channels. The module is delivered using a combination of lectures, in-class exercises, workshops and case studies, enabling you to apply theoretical knowledge to real marketing situations. You are expected to prepare work prior to participation in the scheduled sessions.

In Year 2 you'll look at finance solutions for business, be trained to use our Bloomberg Trading room, plan out a digital project and build a digital system. You will also gain analytical and technical skills to support business decision-making.

You'll have the opportunity to gain additional qualifications in the Bloomberg Market Concept (BMC) certificate and the project management PRINCE2 foundation examination

Core modules

Finance Solutions for Business

30 credits

This module is designed to provide students with the latest techniques to analyse and manage financial data. Students will use the dedicated Bloomberg dealing room and software packages to access real-time financial data. They will develop technical skills that are widely used in the financial industry. The module also introduces topics in finance that include: portfolio management, trading strategies and stock valuation. Teaching consists of traditional lectures, and also lab sessions where hands-on practical exercises are provided. The module is assessed via the Bloomberg Market Concept (BMC) certificate and two courseworks where students are required to construct and manage financial solutions for a specific period.

Building Digital Systems

30 credits

This module introduces the principles of Information Architecture (IA), equipping students with the knowledge, skills and technologies required to design a typical information architecture solution. Students will gain experience in designing and implementing a prototype solution; understand the difference between mobile and web applications; learn about the importance of modelling data using tight, loose and social classification systems; and the way that navigation and search have changed the ways that information is used.

The sessions will be interactive and include a mix of teacher-led learning, problem-solving, and student-led learning.


Data-Driven Decision Making

30 credits

This module is designed to equip students with an advanced set of analytical and technical tools, including inferential data analysis, optimisation, prediction and simulation, to effectively manage and support business decision-making. The module builds upon the skills gained during the first year and develops students' abilities for problem analysis, model building, application, and evaluation. Students will develop and extend their technical skills to reflect those required in the workplace. Teaching will be via a mixture of lectures and tutorials based around lab sessions and make use of online software, materials and assessment

Digital Project Management

30 credits

The module aims to enable students to develop the analytical skills necessary to make a positive contribution to digital project management (DPM) and describe the strategic contribution that effective DPM to support businesses in gaining a competitive advantage. Student ability to work collaboratively online in a digital environment and apply theories and methodologies of DPM will be assessed via an individual project and the PRINCE2 foundation examination. This requires students to apply practical tools and techniques to real business situations via employer projects.

Study abroad optional year

You have the option to take an additional year to study abroad or to undertake a year-long work placement overseas (or even a mix of both).

 This course has a sandwich year option which takes place between Year 2 and your Final year. During this sandwich year you will take a placement within a relevant setting, ensuring you gain essential experience to add to your CV and help you secure a graduate job.

In the Final Year there is a big focus on putting what you've learnt into practice by undertaking a live project for an external client. This project will emphasise the importance of blending business, people and technology issues when analysing situations to support businesses to gain a competitive advantage.

Core modules

@Work in the Digital Industries

30 credits

This module offers students the opportunity to reflect on working within the digital industries, either using a period of work experience, live client work through their programme, or a short internship, as the basis to develop their self-awareness and future employability. The module develops students' ability to critically engage with key contemporary issues within the digital work environment, such as ethics, corporate social responsibility and changing management cultures, and contextualise their own experience to become life-long learners prepared to enter the graduate employment market.

Business Intelligence and Big Data Mining

30 credits

This module is designed to introduce students to the latest techniques in data analytics from a business perspective. It aims to make students familiar with, and proficient in applying, the fundamental principles of data visualisation and "data mining" (discovering patterns within data), which are essential skills for data scientists and data analysts working in the modern world. A particular emphasis will be placed on developing student's ability to identify the key features and factors influencing businesses' Key Performance Indicators (KPIs) in the context of large datasets, using appropriate software tools. Furthermore, the students will develop their communication skills and will be able to present their findings visually in a format suitable to be understood by people who may have had rather less training in scientific fields (managers, financial sponsors/clients, accountants, politicians or policy makers, the general public).

The module will be taught in a very practical way using an example driven approach to present applications of the theory, and subsequently interpretation and communication of the outcomes in a range of business contexts such as, but not limited to banking, car manufacturing, sales and healthcare. These have broad application in a range of careers and enhance the employability of graduates.


Information Architecture for Digital Business

30 credits

This module introduces a changing landscape of enterprise information architecture through practical work engaging with typical components and business processes. This will also involve studying the changes with commoditisation of IT and Cloud-based services. Other topics include business process management and the trend towards service oriented architecture. These form an important link between business strategy and IT and they will be covered through practical hands-on experience. The module thus provides an important foundation and background for employability especially in IT consultancy.

Strategy, Management and Consultancy

30 credits

This module introduces students to the management of strategy via a systems engineering approach in organisations, highlighting the important role of the consultant. Models from the strategic management literature are applied within practical settings in order to relate theory to practice. Students are provided with an opportunity to develop their management skills, knowledge and experience by undertaking a live project for an external client. This activity emphasises the importance of the user experience by blending business, people and technology issues when analysing problem situations to support businesses to gain a competitive advantage. This module is aimed at students who want to work in a contemporary business-based role using information technology, agile methods, web solutions and reasoned analysis to generate and develop business solutions in today's technology-dependant business environment. The module is assessed by the group consultancy project (40%), a client presentation (20%) and an individual report (40%) with supporting materials on Canvas.


The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc(Hons) course, you may want to consider studying this course with a foundation year.

Entry requirements

If you want to join us in 2019 through Clearing, please call us on 0800 0483 334 (or +44 020 8328 1149 if you are calling from outside the UK) and speak to our friendly and knowledgeable hotliners who will be able to provide information on available courses and will guide you through your options.

Please note the tariff information below is for 2020 entry only.

Typical Offer

  • 112 UCAS tariff points (to include at least two A-levels or equivalent qualifications)
  • BTEC Lvl3 National: Distinction, Merit, Merit (DMM)
  • Candidates are normally required to hold five GCSE subjects grades A*-C including Mathematics and English Language (or comparable numeric score under the newly reformed GCSE grading.)

Additional requirements

Entry on to this course does not require an interview, entrance test, audition or portfolio

Alternative Routes

  • Mature applicants (21 years and older) will need to pass a QAA-approved Access to Higher Education Diploma in a relevant subject with 60 credits, minimum 45 credits at Level 3 including 21 at merit + GCSE English Language grade C + GCSE Maths grade C (or comparable numeric score under the newly reformed GCSE grading).
  • Applicants under 21 years will be considered on a case-by-case basis.

Teaching and assessment

Timetabled teaching and learning on this course includes lectures, workshops in computer labs, small group tutorials and seminars. 

Guided independent study

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for exams. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University. 

Your workload

Year 1

Year 2

Final year

Year 1
  • Scheduled teaching
  • Guided independent study
Year 2
  • Scheduled teaching
  • Guided independent study
Final year
  • Scheduled teaching
  • Guided independent study


  • Year 1 - 28% of your time is spent in timetabled teaching and learning activity
  • Year 2 - 22% of your time is spent in timetabled teaching and learning activity
  • Final year - 22% of your time is spent in timetabled teaching and learning activity

Contact hours may vary depending on your modules

How you will be assessed

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Year 1

Year 2

Final year

Year 1
  • Coursework
  • Practical
  • Exam
Year 2
  • Coursework
  • Practical
  • Exam: 0%
Final year
  • Coursework
  • Practical
  • Exam: 0%

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 20 students and lecture sizes are normally 15-20. However this can vary by module and academic year.

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

The following group of staff members are currently involved in the delivery of different elements of this course. This pool is subject to change at any time within the academic year.

Course fees and funding

2019/20 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2019/20 the fees for this course are:

 Fee category  Amount
Home (UK and EU students) Foundation: £7,800
International Foundation: £12,700
Year 1 (2019/20): £12,700
Year 2 (2020/21): £13,100
Year 3 (2021/22): £13,500
Islands (Channel Islands and Isle of Man) To be confirmed by the Island Authorities

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF).

Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Additional costs

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.

Text books

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to, or be required to, buy your own copy of key textbooks.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences.

Free WIFI is available on each of the campuses.


In the majority of cases coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing and photocopying costs are not included in your tuition fees.


Travel costs are not included but we do have a free intersite bus service which links the campuses and halls of residence.

Note for EU students: UK withdrawal from the European Union

EU students starting a programme in the 2019/20 academic year will be charged the same fees as those who began in 2018/19 (subject to any annual increase in accordance with the applicable terms and conditions and the Kingston University fees schedule).

They will also be able to access the same financial support for the duration of their course as students who began in 2018/19, even if their degree concludes after the UK's exit from the EU.

No assurances have yet been made regarding 2020/21 and beyond. Updates will be published here as soon as they become available.

2020/21 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2020/21 the fees for this course are:

 Fee category Amount
Home (UK and EU students)

Foundation year: £9,250


Foundation year: £13,100
Year 1 (2020/21): £13,100 
Year 2 (2021/22): £13,500
Year 3 (2022/23): £13,900

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF). Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Work placements

Our course offers a sandwich year option. This enables you to carry out a work placement for a year; helping to you develop your skills and gain invaluable experience. This option will also help you to:

  • Improve your career choices: Business experience and placements help you to make better-informed career choices and help you stand out from the competition when you look for a job.
  • Help with your studies: Statistics indicate that on average students who do placements get better results in their final year.
  • Develop your professional skills: Preparing you for your career
  • Increase your employability: Each year many of our students receive graduate job offers from their placement employer.

After you graduate

Roles suited to Digital Business graduates include:

  • Business analyst
  • Business and technical sales
  • Big data roles 
  • Digital marketing and social media roles 
  • Business change management 
  • Data analytics 
  • Project management 

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Undergraduate study
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