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Business Administration BBA(Hons)

Attendance Apply Year of entry
3 years full time Apply direct to the University 2016 and 2017

Please note: This course is only available to students from SVKM in Mumbai, who take the first two years in Mumbai and join Kingston in England for their final year.

Why choose this course?

This course is designed for students who aspire to be innovative leaders and entrepreneurs, and provides a comprehensive and integrated understanding of business in a contemporary and international context. There is also a focus on entrepreneurship in business and management, and it will equip you with the knowledge and skills essential for managing the key business functions.

What you will study

The first year of this course will introduce you to the foundations of general business, such as managing resources, economics, marketing and information management.

During the second year, you will develop your problem-solving and decision-making skills in the context of the main business functions, including the international dimensions of starting and running a business and working in different cultures. This approach aims to prepare you for work in an international work environment. You will also take a module on enterprise in society to build your understanding of the principles of entrepreneurship and enterprise development.

The final year draws together the different functional perspectives studied, and will develop your critical understanding and ability to contribute to strategic thinking in a global business environment.

During Years 2 and 3, the course programme offers a degree of flexibility through your choice of option modules. In Year 3, one of the option modules has to be in the area of entrepreneurship.

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

  • This module is about managing business information. This not only requires various mathematical techniques such as statistical measures, but also is highly dependent on information technology (IT) for the gathering, summarising and communicating of this information.

    Mathematics and information technology are mutually dependent business topics. One would not use mathematics in business without the support of IT, and application software such as spreadsheets and databases are only used effectively with an appreciation of their underlying mathematical dependence.

    The module will be delivered using a problem-centric approach emphasising the application of mathematical techniques with the aid of information technology, and the employability skills associated with these.

  • In this module you'll get a broad understanding of the nature of the marketing function and of what marketers do in ethical businesses. While underpinned by marketing theory, the module lets you focus on the practical application of marketing in organisations, how it relates to other business functions, and the impact it can have on an organisation. Consequently this module will equip you with skills and knowledge that you will find useful for your later employment in a marketing-related job. The module is delivered using a combination of lectures, in-class exercises, case studies and guest speakers.

  • The module introduces you to basic business and economic concepts and focuses on their application to current issues and the world of government, business and the market. The course material and format are designed to develop your ability for clear and structured analysis; you will develop both awareness and understanding of core business economic concepts with an ability to communicate these concepts using appropriate terminology. The module will enhance your employability by developing critical thinking, oral and written communication skills that are relevant to the world of work.

  • This module introduces you to the behaviour and management of people in work situations. The theories you will learn and apply are focused on the individual, the group and the organisation as a whole. Throughout the module you will engage in activities that enable you to develop your academic and other relevant skills, which can be applied throughout your time at the University and your future working with people in organisations. The module is delivered using a combination of lectures and in-class exercises.


Year 2

  • This module introduces you to financial and management accounting in a business context. The module explains the principles and construction of the key financial statements that measure financial performance and financial position. It goes on to explain how the financial statements of public listed companies can be analysed.

    This module also considers the fundamental concepts of management accounting and builds on them to provide you with the analytical skills necessary to make many short, medium and long term operating decisions within an organisation. Numerical aspects are balanced by the need to understand the usefulness of the information to users.

  • Small and medium-sized enterprises (SMEs) are likely to represent over 99% of all national enterprises while approximately 50% of national GDP and 50% of jobs are generated by SMEs in many economies. Whether you later work for an SME or are in contact with them from the perspective of a larger organisation, an understanding of the value of SMEs and an appreciation of the government's perspective on SME policies (eg new start-ups, small business growth, and innovation) are essential for a well-equipped working citizen of the world. The module examines small business management realities through a visit to a small enterprise: how do small business owners manage their businesses? Is it the same as in large companies? If not, why not? Different types of small enterprise such as social enterprises, high-tech companies and family businesses are studied to identify their specific issues. After covering small business management realities and enterprise diversity, the module scrutinises government policy and the measures that can be taken to foster entrepreneurship and small enterprise growth. Finally, you will find out what it takes to be an entrepreneur and start your own innovative business.

  • This module, on one hand, explores issues of culture and examines their relevance to international management, and in addition it will develop your skills of research, analysis, observation and communication in multi-cultural contexts. The module, on the other hand, also examines international business environments and internationalisation strategies. The former includes studying of Regional Economic Integration and institutions such as the World Trade Organisation and their implications for businesses. The latter covers internationalisation theories and concepts and how firms could use them to formulate appropriate internationalisation strategies. You will work in groups to apply theories and concepts learnt on the module to a real company.

  • Here are some of the modules available for you to choose from. The choice does vary from year to year.

    • Start up a Business
    • The focus of this module is the relationship between employers and employees. We examine the nature of this relationship and the significance of its key features for the relative power and position of the two main parties. We consider how the employment relationship is regulated and controlled and the resulting outcomes for employers and employees alike. In this regard, the role of trade unions, new employment relations actors such as Citizens Advice, and internal company human resource management systems are scrutinised and discussed. The impact of government legislation on employee relations outcomes and processes is also examined, as are other contextual influences such as the business environment, labour market and technological trends. In addition to analysing general developments in employee relations, the module examines specific themes and aspects such as the management of discipline and dismissal and health and safety, and the employment experience of particular groups of workers (for example women and migrant workers).

    • Marketing Management
    • French, German, Spanish, Arabic or Mandarin can be taken for credit as part of an academic module/your degree.

      Please note: Italian and Japanese can be taken extracurricularly.


Year 3/4

  • Strategic Management
    This module considers how organisations can grow and compete successfully. You will develop an understanding of the environment and industry in which organisations operate and an appreciation of how organisations use internal resources and competences for competitive advantage. The module examines the role of stakeholders and culture in an organisation, and the options an organisation has for its growth and development. The module includes an individual capstone project giving you the opportunity to consolidate your learning and experience from across your programmes.

    Strategic Information Management and Consultancy
    This module introduces you to the management of strategy in organisations, highlighting the important role of information technology (IT). Models from strategic management literature are applied within practical settings to relate theory to practice. You are provided with an opportunity to develop your management skills by undertaking a live project for an external client. This activity emphasises the importance of blending business, people and technology issues when analysing problem situations in a business context.

  • International Business Operations is designed to develop students' ability to assess international business environment and evaluate opportunities and risks in international market places. This module will help students develop decision making skills in the structuring of strategic and tactical options for international companies. Classes will be delivered by the combination of lecture and students' presentations. This module will include the following topics: global market environment, international market entry modes, global operations, international trade, culture and international human resource management, international marketing international finance, and business ethics and corporate social responsibility.

  • Here are some of the modules available for you to choose from:

    • New Venture Design
    • Innovation
  • Here are some of the modules available for you to choose from. The choice does vary from year to year.

    • Managing Customer Experience
    • Business Psychology

You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

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Undergraduate admissions administrator
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This course is taught at Kingston Business School

View Kingston Business School on our Google Maps

Ask a question about this course

Undergraduate admissions administrator
Tel: +44 (0)20 8417 5442
Email us


This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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Kingston University top for graduate start-ups

Easthetic Design team members Daisy Wang (left) and Winnie Lao (right) demonstrate the Pozzy.Kingston University has been rated amongst the top two most successful UK higher education institutions for graduate start-up companies (Higher Education – Business and Community Interaction Survey). 


EPAS logoThis course is accredited by the European Foundation for Management Development.

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