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Business Administration BBA(Hons)

Attendance Apply Year of entry
3 years full time Apply direct to the University 2017

Please note: This course is only available to students from SVKM in Mumbai, who take the first two years in Mumbai and join Kingston in England for their final year.

Why choose this course?

This course is designed for students who aspire to be innovative leaders and entrepreneurs, and provides a comprehensive and integrated understanding of business in a contemporary and international context. There is also a focus on entrepreneurship in business and management, and it will equip you with the knowledge and skills essential for managing the key business functions.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What you will study

The first year of this course will introduce you to the foundations of general business, such as managing resources, economics, marketing and information management.

During the second year, you will develop your problem-solving and decision-making skills in the context of the main business functions, including the international dimensions of starting and running a business and working in different cultures. This approach aims to prepare you for work in an international work environment. You will also take a module on enterprise in society to build your understanding of the principles of entrepreneurship and enterprise development.

The final year draws together the different functional perspectives studied, and will develop your critical understanding and ability to contribute to strategic thinking in a global business environment.

During Years 2 and 3, the course programme offers a degree of flexibility through your choice of option modules. In Year 3, one of the option modules has to be in the area of entrepreneurship.

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

  • This module is about managing business information. This not only requires various mathematical techniques such as statistical measures, but also is highly dependent on information technology (IT) for the gathering, summarising and communicating of this information.

    Mathematics and information technology are mutually dependent business topics. One would not use mathematics in business without the support of IT, and application software such as spreadsheets and databases are only used effectively with an appreciation of their underlying mathematical dependence.

    The module will be delivered using a problem-centric approach emphasising the application of mathematical techniques with the aid of information technology, and the employability skills associated with these.

     
  • In this module you will develop an in-depth understanding about marketing in modern businesses and non-profit organisations and how it relates to other business functions. You will learn how to appraise and develop coherent marketing plans for a range of organisations and develop your intellectual and research skills.

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  • The module introduces you to basic business and economic concepts and focuses on their application to current issues and the world of government, business and the market. The course material and format are designed to develop your ability for clear and structured analysis; you will develop both awareness and understanding of core business economic concepts with an ability to communicate these concepts using appropriate terminology. The module will enhance your employability by developing critical thinking, oral and written communication skills that are relevant to the world of work.

     
  • This module introduces you to the behaviour and management of people in work situations. The theories you will learn and apply are focused on the individual, the group and the organisation as a whole. Throughout this module you will engage in activities that enable you to develop your academic and other relevant skills, applicable to both your time at Kingston University and the future organisational environments you might work in.

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Year 2

  • This module introduces you to financial and management accounting in a business context. The module explains the principles and construction of the key financial statements that measure financial performance and financial position. It goes on to explain how the financial statements of public listed companies can be analysed.

    This module also considers the fundamental concepts of management accounting and builds on them to provide you with the analytical skills necessary to make many short, medium and long term operating decisions within an organisation. Numerical aspects are balanced by the need to understand the usefulness of the information to users.

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  • Small and medium-sized enterprises (SMEs) are likely to represent over 99% of all national enterprises while approximately 50% of national GDP and 50% of jobs are generated by SMEs in many economies. Whether you later work for an SME or are in contact with them from the perspective of a larger organisation, an understanding of the value of SMEs and an appreciation of the government's perspective on SME policies (eg new start-ups, small business growth, and innovation) are essential for a well-equipped working citizen of the world. The module examines small business management realities through a visit to a small enterprise: how do small business owners manage their businesses? Is it the same as in large companies? If not, why not? Different types of small enterprise such as social enterprises, high-tech companies and family businesses are studied to identify their specific issues. After covering small business management realities and enterprise diversity, the module scrutinises government policy and the measures that can be taken to foster entrepreneurship and small enterprise growth. Finally, you will find out what it takes to be an entrepreneur and start your own innovative business.

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  • This module examines international business environments and internationalisation strategies. The former includes the study of regional economic integration and institutions such as the World Trade Organisation and their implications for business. The latter covers internationalisation theories and concepts and how business could use them to formulate appropriate strategies. You will then explore issues of culture and examine its relevance to international management. This module also develops your research, analysis, observation and communication skills in multicultural contexts. You will work in groups to apply theories and concepts learnt in the module to a real company.

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  • Here are some of the modules available for you to choose from. The choice does vary from year to year.

    • This module is designed to equip you with an advanced set of tools to approach decision making when faced with an array of different business data. The module builds on the analytical skills gained on the first year quantitative module and focuses on model building, problem evaluation and analysis. You will develop and extend your skills on software such as Microsoft Excel and Google Analytics, and learn how to employ them to support decision making for business. Teaching will be via a mixture of lectures, tutorials and lab sessions and makes use of online software, materials and assessment.

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    • The module introduces students to the analysis, design and implementation of server-side web applications modelled with UML and CASE tools. Students will gain experience in the way that UML, database theory and object-oriented web scripting are applied to create web based software solutions. The sessions will be interactive and include a mix of teacher-led learning, problem-solving, and student-led learning.

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    • The aim of the module is to introduce students to a range of statistical techniques that are commonly used in business research and for the analysis of business data. The syllabus pays attention to different kinds of data and the appropriate techniques for analysing them. It starts with fundamental principles of data collection and subsequently covers, first, univariate analysis and, second, multivariate analysis. During the course of the module progressively more use is made of statistical software (SPSS, R) allowing students to understand the practical application of techniques. It will enable them to learn in what ways data analysis can inform business decisions.

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    • This module enables you to build upon and extend the general marketing knowledge gained at Level 4. It focuses on building a deeper understanding of selected key marketing concepts and principles and their application to contemporary marketing problems across a range of business and non-profit scenarios. You will develop presentation skills and the ability to make practical recommendations for real brands, which will give you the chance to sample the realities and expectations of your potential future work environment. The module is delivered through a combination of lectures and workshops and makes wide use of case studies and real-world examples. You are expected to prepare work outside the classroom prior to participation in the scheduled sessions.

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    • The module aims to enable students to develop the analytical skills necessary to make a positive contribution to issues concerning Operations and Project Management and describe the strategic contribution that effective Operations and Project Management can play within organisations. Their ability to apply theories and methodologies of Operations and Project Management will be assessed using two assignments that will require them to apply practical tools and techniques to real business situations. Formative feedback on how well they do this will be given in tutorials and lab-based sessions.

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    • This module will develop your understanding of the key functional areas of retail decision-making. The module takes an international and multi-channel perspective, recognising that retailing and online stores have transformed the structure of global retailing.  You will develop an understanding of how retail marketing can be structured and modified to develop business within the context of a rapidly changing social and economic environment.  The module will be of interest to those wishing to enhance their employability in the general retail area. The module is delivered through a combination of lectures, workshops and case studies.

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    • This module is designed to provide you with a general understanding of the English legal system and a more advanced understanding of the principle areas of law that may be encountered in business. The module commences with a focus on sources of law and the court system in England and Wales, before considering the areas of contract and tort which underlie business transactions.  This module will then examine the legal formalities required for forming partnerships and companies and for the day-to-day management of companies.  The legal implications of companies in difficulty will be considered as will various aspects of employment law. Criminal law will also be considered, in so far as it is relevant to business practice, including fraud, insider dealing and money laundering legislation.

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    • The focus of this module is the relationship between employers and employees. We examine the nature of this relationship and the significance of its key features for the relative power and position of the two main parties. We consider how the employment relationship is regulated and controlled and the resulting outcomes for employers and employees alike. In this regard, the role of trade unions, new employment relations actors such as Citizens Advice, and internal company human resource management systems are scrutinised and discussed. The impact of government legislation on employee relations outcomes and processes is also examined, as are other contextual influences such as the business environment, labour market and technological trends.

      In addition to analysing general developments in employee relations, the module examines specific themes and aspects such as the management of discipline and dismissal and health and safety, and the employment experience of particular groups of workers (for example women and migrant workers).

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    • Study Exchange
    • Study Exchange and Work Placement
     

Year 3/4

  • Choose from the following:

    • This module considers how organisations can grow and compete successfully. You will develop an understanding of the environment and industry in which organisations operate and an appreciation of how organisations use internal resources and competences for competitive advantage. This module examines the role of stakeholders and culture in an organisation, and the options an organisation has for its growth and development. The module includes an individual capstone project giving you the opportunity to consolidate your learning and experience from across the programme.

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    • This module introduces students to the management of strategy in organisations, highlighting the important role of information technology (IT). Models from the strategic management literature are applied within practical settings in order to relate theory to practice. Students are provided with an opportunity to develop their management skills by undertaking a live project for an external client. This activity emphasises the importance of blending business, people and technology issues when analysing problem situations in a business context.

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  • International Business Operations is designed to develop students' ability to assess international business environment and evaluate opportunities and risks in international market places. This module will help students develop decision making skills in the structuring of strategic and tactical options for international companies. Classes will be delivered by the combination of lecture and students' presentations. This module will include the following topics: global market environment, international market entry modes, global operations, international trade, culture and international human resource management, international marketing international finance, and business ethics and corporate social responsibility.

    Read full module description

     
  • Here are some of the modules available for you to choose from:

    • Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different from standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations of all sizes. It presents the main instruments in support of innovation and entrepreneurship, such as business incubators, accelerators, crowdfunding platforms and venture capital finance. It also examines international, national and regional policy measures in stimulating the innovation ecosystem.

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    • Now is an exciting time when anyone with a great idea can market it to the public at virtually no cost. Within this competitive environment, how does one discover the next big idea and turn it into a dream business? This module will enable you to learn how to identify opportunities for innovative business ideas, and translate those ideas into viable business models using design thinking and lean startup strategies. You will work in a team to develop a new business idea and design a business model, which you will test through a series of experiments culminating in a business report and presentation in front of business ‘Dragons'

      Read full module description

       
     
  • Here are some of the modules available for you to choose from. The choice does vary from year to year.

    • All types of products and services can deliver a positive experience for customers, and all customer experience is potentially memorable.  Many of the topics traditionally taught under the heading of 'Services Marketing' are today better understood through the concept of customer experience. This module provides you with an understanding of how any organisation can generate customer satisfaction, customer loyalty and repeat business (lifetime value) and secure competitive advantage through the delivery of superior and memorable customer experience.

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    • This module introduces you to the key themes within business psychology, examines current trends and looks at how these manifest in the modern workplace. It uses psychological principles and methods to explore work and business-related issues. It actively evaluates how theories of work behaviour can improve the work experiences of people in business and optimise a business's success. Along with covering the basic elements of new topics on the degree, you will be introduced to some of the advanced elements of research in areas such as motivation, individual differences and team work. In particular, current themes (such as bullying, work-life balance, email communications and the digital self) will be studied and you will be able to engage in practical activities to appreciate how these concerns can be best addressed in the workplace.

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    • This module develops the topics studied in business accounting and is designed to give you an advanced course exploring the provision and use of accounting information in internal management decision-making.

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    • In this module you will develop an understanding of the operational, practical and theoretical issues in personal and business taxation. You will learn how to analyse and interpret information and how to communicate your recommendations in an appropriate and professional way to the intended audience, for example your clients and HMRC.

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    • This module introduces you to the key terminology and techniques of financial management that are regularly used in business today. It lays the foundation for a proper understanding of more complex financial issues and is designed to equip you with knowledge of business finance required for making informed business decisions in a management-related career. It explains the company's goal of value maximisation, how it can make investment and financing decisions that add value, and also considers competing sources of finance available to companies and the main features of capital markets, with particular emphasis on the private sector of the UK economy. Graduates with financial management skills continue to have a competitive advantage in the job market, an edge that may become even more significant in an economic downturn.

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    • This module introduces a changing landscape of enterprise information architecture through practical work engaging with typical components and business processes. This will also involve studying the changes with commoditisation of IT and cloud-based services. Other topics include business process management, management of IT investments in an enterprise, and the trend towards service oriented architecture. These form an important link between business strategy and IT and they will be covered through practical hands-on experience. The module thus provides an important foundation and background for employability especially in IT consultancy.

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    • This module concentrates on the core features of the marketing communications function within the wider context of marketing planning, with a specific focus on the advertising, sales promotion, public relations and interactive marketing communications elements of the mix. This module incorporates theoretical and conceptual considerations with the operational aspects of the marketing communications planning to ensure that students develop the skills that are essential for a career in marketing communications, whether on the agency or client side.

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    • This module builds on your marketing knowledge by developing your understanding of the theory and application of professional selling and sales management. Effective selling adds to shareholder value and enhances the return on investment of marketing expenditure. You will understand how to recruit, motivate and manage sales people as the key professional selling resource, including how to balance people with finance and other resources. This module also develops the understanding of the role that IT plays in informing sales strategy development and in the structured sales planning process. This module will be of particular benefit to those aiming to develop a career in this area across business, professional and consumer contexts.

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    • This module provides you with the opportunity to discover first-hand what makes a business succeed or fail by creating a live, fully functioning business, in a team. You will find out what it takes to set up your own business and gain first-hand experience of managing "employees", marketing, salesmanship, e-commerce, accounting, and other important skills required for a successful enterprise. Startup teams will be supported by business mentors from the community who act in a consulting role to help you overcome business obstacles. Assessments include but are not limited to 'Dragon's Den' type events, trade fairs, a business report and a personal reflective journal.

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    • This module explores business situations, activities, and decisions where issues of right and wrong are addressed. Its main emphasis is on the topics of corporate social responsibility, sustainability and business ethics, which are currently very prominent in the contemporary business environment and important to both business theory and practice. The module considers the key theoretical and practical aspects of managing corporate social responsibility and sustainable development. You will develop your understanding of the crucial issues of corporate responsibility and sustainability that help determine and frame the goals of business activities from an ethical perspective. Tutorial exercises, lectures, guest speakers, case studies and videos will be used to support the learning process.

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    • International trade is an elective which would be of interest to students wishing to be employed in the commercial field in both the UK and overseas. It examines the various contracts that are essential components of the international trade transaction, such as international sales contracts, the contract of carriage and the insurance contract.

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    • This module provides students with a sound grasp of microeconomics when applied to strategic planning and decision making. In particular it addresses the central decision problems managers face and provides the economic analysis needed to guide these decisions. The course goes beyond the "nuts and bolts" of economic analysis with the prime objective of showing how economic analysis is used by practicing managers.

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You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

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Contact us

Admissions team

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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