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Time: 1.00pm - 2.00pm
Venue: Room 3034, Kingston Business School, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey
Speaker(s): Professor Ulrike Mayrhofer and Prof. Noèmie Dominguez
The authors analyse the internationalisation paths of five French SMEs operating in traditional manufacturing industries. The empirical study is mainly based on 66 interviews. The findings indicate that the internationalisation process of SMEs continues to follow several stages, but that their commitment to foreign markets may increase, decrease and re-increase. The identified stages, which can be triggered by internal and external factors, reflect characteristics of different internationalisation models proposed in the literature.
Noèmie Dominguez is an Associate Professor of International Business and Ulrike Mayrhofer is a Full Professor of International Business at IAE Lyon School of Management, Jean Moulin Lyon University. Their research focuses on internationalisation and location strategies of SMEs.
Sandwiches, drinks and refreshments will be provided. Please feel free to forward this invitation to your students.
Booking is essential to attend this event.
For further information about this event:
Contact: Dr. Hang Do
Directions to Room 3034, Kingston Business School, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey:
Dr. Hang Do