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BTS A Global Interdisciplinary Conference Project


Venue: John Galsworthy Building, Penrhyn Road campus, Penrhyn Road, Kingston upon Thames, Surrey KT1 2EE
Price: to be confirmed
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BTS A Global Interdisciplinary Conference Project

Saturday, 4th January 2020
8:00 to 17:45 am 

Keynote address:
Professor LEE Jiyoung, Sejong University, Author of BTS, Art Revolution

Panel Ia - Queer Moments and Other Desires
1. Queerness through homosociality and queer-baiting: The co-existence of Blood, Sweat, & Tears and Stigma Speaker, Diane Yoong - graduate student at the CUNY Graduate Center
2. "Even if This Were a Dream": Queerness in Uncertain Spaces in the Bangtan Universe, Catherine Allen, Layman Poupard
3. Queering the heteronormative script: empowerment and agency in BTS' fanfictions, Colette Balmain, Kingston University

Panel Ib: Selling the Band/Selling the Brand
1. When flexibility means consistency: an analysis of BTS' branding, Ana Clara Ribeiro, Brazil
2. Marketing behind the fame: Marketing strategies and methods behind the fame of the talented Korean boyband BTS, Éva Gajzágó, Tomori Pál College and Gábor Spielmann, Kabooom Advertising
3. Brand Marketing through Transmedia Storytelling: Focusing on BTS's Branding Strategy. Minha Lee, Chung-Ang University, Seoul, Korea

Panel Ic: Academics and Education
1. A Cyber School Inspired by BTS: ARMY Academy, Eunice Jean ‘Euni' Patron, Philippines.
2. "A Global ARMY of Hope: BTS and a Pedagogy for Global Citizenship", Dr. Candace Epps-Robertson, North Carolina
3. Make It Right: Using BTS' messages to influence teaching pedagogy and create a positive learning environment, Alyza Tabor, University of Birmingham

Panel Id: The Highest Form of Flattery (discussion)
Chair: Colette Balmain
Borasaek Vision: Anastasia, Anne, Aurora, Mahnoor, Mheer, Miranda

Panel 1e: Exploring Korean Fan Culture in the Philippines
1. Growth and Evolution of Korean Fan Culture in the Philippines, Marianne Kristine V. Delgado, Erasmus University of Rotterdam, the Netherlands
2. "#Trending: A Study on the Fan Culture of Filipino ARMYs in Social Media, Hannah Esther T. Petrache, GMA Network, Philippines
3. Music, Dance and Jargons: Glocalization of Korean Popular Cultural Expressions, Jay-Ar M, University of the Philippines 
4. ‘Softened' Masculinity and Filipino Fandom, Marian F. Gongora, Far Eastern University, Manilla

Panel 1f: Tourism and Interculturism
1. Effect of 2017 BTS Summer Package on Tourist Arrivals in Coron, Palawan, Ninibeth Leanne V. Madrilejos, Philippines
2. Bangtan Tour: the participatory practice of transnational fandom and the policy initiative of the state and local municipalities, Lu Tian, Hong Kong Baptist University
3. BTS: translating music and intercultural dialogue, Helen Julia Minors, Kingston University

Sesssion 1g: Definitions
1. Can BTS (still) be considered K-pop?, Violeta Jokić, Belgrade, Serbia
2. BTS on BTS: Perspectives on the band beyond the scenes, Allison Gray Atis, University of the Philippines Diliman 
3. BTS Breaking the Stereotypes: The Side Effects and Counter-attacks, Andrea Chan, Swinburne, UK

Session 1h: Ways of Seeing
1. Eyes: Beyond Communicative, Yeogeun Sue Kim, Oxford University
2. BTS and the Male Gaze, Iggy Iwersen, Royal Holloway
3. A Visual Analysis of BTS, Hannah Fassbender, Pennsylvania State University, Berks Campus

Session 1i: Culture and Connections
1. The Cultural Dimensions of BTS Lyrics, Rebecca Lewis, Westminster University
2. South Korean Post-Hybridity Culture: BTS, Song No, Purdue University
3. The Social Revolution of Big Hit Entertainment, Launa Sorensen, Washington

Session 2 

Panel 2a: Music for Healing
1. Using Evaluative and Qualitative Methods for Research on how Bangtan Sonyeondan (BTS) Influence Health and Wellbeing, Aishwarya Chohan - UG Student at Liverpool Moores University
2. The Influence of BTS - Healing Multicultural A.R.M.Ys, Nur Lina, UCSI University, Malaysia
3. The Impact of BTS on Mental Health of Fans from Poland - an observational study, Piotr Łojko, Central Veterans' Hospital in Lodz
4. BTS' Aesthetic Ecstasy and Spiritual Intelligence: On the Origin of Creative Inspiration and Therapeutic Affect, Jaesik Chung, Ajou University, South Korea

Panel 2b: BTS Transmedia: English Composition and Participatory Culture / The BTS Transmedia Escape Room (Presentation / Workshop)
Convener: Chelsea J. Murdock, Georgia Institute of Technology

Panel 2c: Activism, Agency and ARMY
1. In the Defense of the Seven I love, Saniya Shaikh, Mumbai University
2. BTS x UNICEF "Love Myself" Campaign: same message, but different interpretation from K-pop fandoms, Mathieu Berbiguier, University of California
3. Cyber bullying: is ARMY a toxic fandom?, Dwi Rahmaisyah, Indonesia

Panel 2d: The "ART" of BTS
1. Who would be Born Must First Destroy a World: An Analysis of the Impact of Artworks to the World Building and Literary References as included BTS's Wings Short Films and Blood, Sweat, and Tears Music Video, Joanna Patricia P. Mangalino, University of the Philippines
2. "DON'T THINK ABUT MAKING ART, JUST GET IT DONE": Tradition and Modernity in BTS's art, Isabel Escalera Fernández and Ángela Calvo Solar, University of Valladolid, Spain
3. BTS: Both Gesamtkunstwerk and Total Artist(s) in the Post-Modern Era, Jung-Hee Kim, Seoul National University

Panel 2e: Soft Power and Public Diplomacy
1. South Korea's Emerging Soft Power: BTS Effect, Mehtap Kara, Bahçeşehir Cyprus University
2. More than just musicians: is BTS working as a soft power tool for South Korea?, Valentina Belmar, University of Leipzig
3. The Role of BTS in the Implementation of South Korea's Public Diplomacy, Asri Amanta and Christina Florensya Mandagi, Universitas Pelita Harapan, Dr. Dra Desideria Lumongga Dwihadiah, M, Si, Universitas Pelita Harapan

Panel 2f: Transcultural Fandom and Fan Cultures
1. ARMY's identity as a global and local fandom: Similarity and difference in digital and physical emotional responses across cultural borders, Biju Belinky
2. BTS Galaxy: Fan Culture in Southern California, Frances Gateward, California State University Northridge
3. We-defining the parasocial: BTS, Weverse, and transcultural fandom, Jasmine Proctor, Simon Fraser University

Panel 2g: The Secret of their Success
1. "Because They Are Good Boys": Not a Secret of Success for BTS, Mi-Young Kim, University of British Columbia
2. How BTS use Korean culture in their art, and thereby encourage a global phenomenon of inclusivity
3. Social phenomenology - the case of BTS and ARMY, Atanaska Cholakova, South-West University - Blagoevgrad, Bulgaria

Panel 2h: Narrative and World Building
1. Hey ARMY, Play This: A Game Design Analysis of ARMYPEDIA, Sydney Rubin, University of Southern California
2. BUniverse: Media Convergence in Narrative Building, Maureen Louise de Pauli Heinrich, Brazil
3. The Possible Worlds of the Bangtan Universe, Marguerite Helmers, University of Wisconsin Oshkosh

Panel 2i: Performance and Fandom
1. Reading emancipatory performance in BTS's IDOL, Caroline University of the Western Cape. South Africa
2. Worldbuilding, Brand Loyalty, and Participatory Fandom: How BTS' use of Narrative Reinforces Fan Consumption, Courtney McLaren, Simon Fraser University, Canada
3. Analysis Of The Recent Korean Society Through Bts Songs: "Golden Spoon Vs. Silver Spoon", Cristina Bahon Arnaiz, Autonomous University of Madrid
4. "A Remedy, a Melody": Understanding affective musical experiences in BTS's songs, Gloria Ting, London

Session 3: 

Panel 3a: The Language of BTS
1. Codeswitching as a communicative strategy for ‘Speak Yourself' - Wona Lee, University of California, Santa Barbara
2. Multilinguistic Hybridization in "Love Myself" by BTS, Mi-Young Kim, Huai-Rhin Kim
3. BTS Lyrics as Motivators and Learning Aids in Korean Language Learning, Jung Eun Song, University of Seoul and Minha Lee, Chung-Ang University
4. Translingual and transcultural identity construction in BTS reaction videos on YouTube, Joowon Suh, Columbia University and Ji-Young Jung, Columbia University

Panel 3b: Ecosystem and Therapy
1. BTS, as Home, Window and Ecosystem, MiHye Jeong
2. The World of BTS: The Co-Creating Ecosystem of A.R.M.Y. That Surrounds BTS and the Business Implications of Their Creations, Fatima Ahmed, University of Minnesota
3. Therapeutic Features of Performance, Kate Lacey, Portland, US

Panel 3c: Femininity and Feminism
1. Voices of BTS, Kang Hyo Young, Suwon Science College in Korea
2. The "Love Yourself" wave: BTS as a positive representation of masculinity for girls and women, Khairunnisa Ibrahim, Universiti Brunei Darussalam
3. ‘21st Century Girls': BTS, Feminism and the Challenging of Korean Society, Charlotte Mills, University of Leicester

Panel 3d: Religion, Faith and Community
1. Creating an Ummah through ARMY: How Muslim Youth Embody Faith and Community through BTS-centered Content, Marian Elba, New York City
2. The Religion of BTS, Rev Rita Powell, Harvard University
3. Practicing K-pop: A New Religion called BTS and ARMY, Sun Yong Lee, Princeton Theological Seminary
4. BTS: Idol and Muslim Audience, Rina Sari Kusuma, Muhammadiyah University, Surakarta

Panel 3e: anta "Not Today" (Discussion and Workshop)
Hwang Okon, Eastern Connecticut State University

Panel 3f: Visuality and Connection
1. "Life Is a Word That Sometimes You Cannot Say": Poetic Imagery in BTS, Rana Tekcan, Istanbul Bilgi University
2. BTS on Film, Despina Kakoudaki, American University
3. Connecting Flights: Ekphrasis and Intermediality in the WINGS Short Films, Andrew Ty, La Trobe University

Panel 3g: Visual Aesthetics and the Moving Image
1. BTS music video aesthetics: the complex production process of music videos, Ute Fender, Germany
2. The Literaricity of BTS - Exploring the Role of Western Source Texts based Music-Videos for Global Reception, Viktoria Luise Döberl, Universität Wien 
3. Watching a BTS Movie in the Movie Theater: An Extension of the Experience of a Live Performance, Eunjin Choi, University of California

Panel 3h: Music and Dance
1. The development of BTS piano covers: productive fandom, participatory analysis, and music education, Michael Kahr, Jam Music Lab Private University of Jazz and Popular Music in Vienna 
2. Dance: The Instrument Allowing BTS to Transition to the West and Express their Identity, Shreya Srivastava, Union College, New York
3. An Examination of BTS's Intro+IDOL Performance at the 2018 Melon Awards, Simten Demirkol Toygu, Anadolu University School of Music and Drama, Turkey

Panel 3i: Authenticity and Performativity
1. BTS and Camp: Colors, Clothes and Concepts, Ashley Cruz, Philippines
2. You can call me idol: RM of BTS negotiating authenticity as an idol rapper, Siri Szemenkar, 
3. Agust D And Rap Masculinity Culture, Shayesta Nishat Ahmed and Jeemut Pratim Das, Jawaharlal Nehru Univers ity, New Delhi
4. How Authentic Can Performance Get?: BTS and Performing Masculinities, Soo Kim, Hankuk Univ. of Foreign Studies

Panel 4a: Fandom and Web 2:0
1. Fandom in New Media Age-The Mediascape Revolving BTS Fandom ARMY, LEE Jeeheng, Chung-Ang University, South Korea
2. Factual entertainment in the service of fandom growth - BTS' short form content and its effect on K-Pop, Ildi Nagy
3. Fans' Role in BTS Marketing, Rizka Lenggogini, Indonesia

4b: Exhibition, Heritage and Curation
1. BTS and the impact on Cultural Heritage, Dionne Saville, Leeds Trinity University
2. Historical memory, archiving and memory-making in the music and culture of BTS, Gemma Romain
3. Exhibiting BTS: The Phenomenon, Heritage Content and Curation, Sumi Kim, University of Leicester

4c: The psychodynamics of identity
1. A Psychoanalytic Study in BTS' Musical Trajectory Through the Concept of Love 承: The Loss of Youth and the Known of the Self, Raquel Álvarez Ortiz and Carla Millán Iglesias, Autonomous University of Madrid.
2. The Social Psychology Behind BTS's Group Dynamics, Roxanne Gonzales
3. When music hides a deeper meaning: Beyond BTS, Beatrice Caldarone, Italy.
4. A MIRROR REFLECTION: A reflection over mirrors, how they're used in Lacan's psychoanalytical study, and how it applies to BTS visual works, Alice Gentilini, Richmond University, London

4d: Fan's Fictions
1. Hyung on Top: Korean Kinship Terms in Gay Romantic BTS Fanfiction, Brittany Khedun-Burgoine, University of Oxford
2. "Tell me what you want right now": Girls and Collaborative Desire in Reader-Insert BTS Fan Fiction, Saffyre Falkenberg, Texas Christian University in Fort Worth, Texas
3. The Commodification of the Shippers' Gaze: Hybrid Masculinity & BTS' Festa 2019, Emily R Marlow, University of Sheffield

4e: Teamwork and Twitter
1. Teamwork makes the dream work: An in depth look at mass-streaming amongst Twitter fans, Charlotte Bonneau-Crépin, Université Laval, Canada
2. #BTS: Social network analysis of the ARMY fandom's ability to dominate voting activities on Twitter, Nicole K. Santero, University of Nevada
3. The Architectural Spatiality of Cyberspace - a study of BTS and ARMY on Twitter, Luisa do Amaral, Uberlândia, Brazil
4. Building Empathy through Interactive Communication between BTS and ARMY, Jung Eun Song and Minha Lee, Univesity of Seoul and Chung-Ang University

4f: Internationalism and Globalization
1. BTS Phenomenon: A New Layer of Acculturation in the 21st Century, Hea Lim Choi, Yonsei University
2. The Korean Entertainment Industry and the Fangirls in Vietnam: A Two-way Road, Lam-Phuong Nguyen, University College Roosevelt
3. The Reverse Flow of BTS' Popularity from Overseas to Korea: Adversity and Triumph, Jimmyn Park, Seoul University
4. Teamwork Makes the Dream Work: International K-pop Fans at the Forefront of Globalization, Emily Ziyue Wang, University of British Columbia and CedarBough T. Saeji, Indiana University Bloomington

4g: Hallyu, Identity and the Global
1. Multiple sides of Becoming BTS: An analysis of the BTS phenomenon based on Deleuze & Guattari and Simondon, On Hee Choi, University of Bristol
2. The Hallyu phenomenon as a new logic of globalisation: Deleuze's rhizomatic connection in the 21st century, Sally Kim, University of Waikato
3. Breaking Regionalism: BTS's efforts to combat regionalism in their lyrics and SNS Messages, N M Kim

4h: The Personal and the Interpersonal
1. Transcending The Professional, Transforming The Personal: The Untold Story, Shelley Waimaria Hoani, New Zealand
2. Being ARMY as Adult Women: Autoethnographical Approach Integrating Humanistic (Stein, 1998) and Psychosocial Developmental perspectives. Hyun-Kyung You, California
3. Becoming Myself How BTS Helped Me Discover My Own Self-Expression, Kieran Shae

Sunday 5th January 2020

9:00 to 18:00 Keynote address
Dr. JIN Youngsun, Professor Emerita at Korea University, Author of Nam June Paik, a Global Artist

Panel 5a Spatial and cultural differences of the fans of BTS 
1. Attributes of Serbian fans, Violeta Jokic, Faculty of Music in Belgrade, Serbia.
2. Attributes of Hungarian fans, Éva Gajzágó, the Tomori Pál College, Hungary
3. What Brand Influencers Can Learn from the Rise of K-Pop Fan Influencer Marketing: A Case Study of Bangtan Sonyeondan Fans, Cecilia V. Perez, Richmond, the American International University in London,

Panel 5b: Dance Workshop, Rachel Sheil, Limerick

Panel 5c - Brand Marketing
1. When flexibility means consistency: an analysis of BTS' branding, Ana Clara Ribeiro, Brazil
2. Marketing behind the fame: Marketing strategies and methods behind the fame of the talented Korean boyband BTS, Éva Gajzágó, Tomori Pál College and Gábor Spielmann, Kabooom Advertising
3. Brand Marketing through Transmedia Storytelling: Focusing on BTS's Branding Strategy. Minha Lee, Chung-Ang University, Seoul, Korea
4. Free-riding on BTS train - how brands and nations benefit from PR and marketing impact of Korean phenomenon, Anita Ceglinska, Warwick University

Panel 5d: Aesthetics and Rebellion
1. The Korean Dionysus: Classical Allusion in BTS' Dionysus, Ziming Liu, Yale University
2. BTS and Nietzsche: The Dionysian vs Apollonian Aesthetic, Fatima Anabtawi, University of Toronto
3. Hwa Yang Yeon Hwa ‘Forever': The image of Rebellion and Utopia in the work of BTS, Vanessa Lim, Kingston University

Panel 5e: BTS World: Authenticity, Identity, and the Nation
1. BTS World: Authenticity, Identity, and the Nation, Myoung-Sun Song is Assistant Professor in the Department of American Culture at Sogang University, South Korea
2. Bona fide True Symbols: BTS as Authentic Korean and/or Global Pop Stars, Heather Willoughby, Ewha Womans University in Seoul
3. An ARMY of Pilgrims: Experiencing an Authentic Korea through the Lens of BTS, Lindsay Oaks, Ewha Womans University in Seoul, South Korea
4. BTS Authenticity, Fandom and the Importance of Audience Authentication, Haekyung Um, University of Liverpool

5f: Politics and Revolution
1. BTS As A Factor In East Asian Relations, Jeannine Chandler, New York University
2. Candlelight Revolution, BTS Revolution, and the Future of Liberalism, Byongjin Ahn, Kyung Hee University
3. BTS & International Politics, Lise Audet, SOAS

5g: Fanship and the Economy
1. "Happy Birthdays, BTS!": A study of ‘gift culture' in global BTS fandom, Ji Hyeon Kim, Ji Hyeon Kim 
2. "Hallyu! I'm a K-Pop Fan": The Psychological Role of Fanship, Fan Type and Psychosocial Outcomes Among Contemporary K-Pop Fans, Derek Laffan, Dún Laoghaire Institute of Art, Design and Technology
3. Follow the sound of the pipe: BTS's positive attention economy and its effect on ARMY, Mariel Alison L. Aguinaldo, Philippines
4. Stanning 방탄†년단: A Study on the Role of Social Media in the Success of BTS' ‘Love Myself' Campaign and Its Impact to the Fans in the Philippines, Aimee Mae Czarina G. Ragsac, Manilla, Philippines

5h: Stardom and Performance
1. Fake Love: How can theories around the Hollywood star system be transported to the study of K-Pop?, Paula Hearsum, University of Brighton and Jane Barnwell, University of Westminster
2. BTS, Nostalgia, and Mournful Critique, Kate Warlow-Corcoran, Birkbeck
3. Beyond the Triple Threat Scene: How Embracing Interdisciplinary Performance made BTS a Global Phenomenon, Rebecca Wright, Texas Tech University

13:15 - 14:30 Keynote address
KIM Youngmi, Marketing Expert, Organiser of BTS Insight Forum (Behind and Beyond BTS)

Session 6 

Panel 6a: Queering Identity: Stigma, Space and Subversion (Clattern Lecture Theatre)
1. "Even if This Were a Dream": Queerness in Uncertain Spaces in the Bangtan Universe, Catherine Allen, Layman Poupard
2. Queerness through homosociality and queer-baiting: The co-existence of Blood, Sweat, & Tears and Stigma, Diane Yoong, CUNY Graduate Center
3. Queering the pitch: Empowerment and Agency in BTS' fanfiction, Colette Balmain, Kingston University

Panel 6b: Reading race, cultural appropriation or belonging?
1. #BlackOutBTS: Race and Performances of the Self in Digital Fandom, Andrea Acosta, University of California
2. Overcoming the Trend of Cultural Appropriation: A Comparative Analysis of BTS's Discography to Authenticate the Korean Hip-Hop Presence, Alissa Williams, The University of Texas at Austin 
3. Cypher pt. 134340: Racial Identity, Representation and Sense of Belonging, Jitsun Lamo, Krishna Wagh and Puja Konch, India
4. "– (Dope), Bangtan Style: Realness and Humility in BTS' American Hustle Life, Nykeah Parham, Yonsei University

Panel 6c: Roundtable - Social and cultural influence of BTS: Focusing on 'nation branding' of S. Korea. Led by Mi-Young Kim and Huai-Rhin Kim

Panel 6d: Masculinities
1. A New Masculinity: Bts And The Rupture With The Hegemonic Masculinity, Lina Moramay Hernández de la Torre & Selene Carrillo Carlos, Autonomus University of Zacatecas, Mexico.
2. Bridging The (Gender) Spectrum: Exploring BTS' Public and Private Performance of Masculinity, Sonali Gattani and Aymed Rodriguez-Ortiz, USA
3. Men and Masculinities of BTS: An Analysis of "soft" and emotional Masculinity, Nupur Manasi, Jawaharlal Nehru University, New Delhi.
4. Soft Masculinity and the Rise of Youth Culture in South Korea, Eugene Kim, Kingston University

Panel 6e: Prosumers and Practices
1. A Study on Media Contents Based on ‘Produser' - Focusing on YouTube BTS Reaction Video, Maehwe Kim, Yonsei University
2. Affectivity and fan translation practices within the BTS fandom, Sung-Eun Cho, Hankuk University of Foreign Studies, Seoul, Korea
3. Fan practice in K-pop: The making of instrumental covers of BTS' songs, Miljana Bulatović, Serbia
4. DNA AND ITS LYRICS: An Explanation From Quran, Cindy Ika Putri & Dwi Rahmaisyah & Taslima Ahmed, Indonesia / UK

Panel 6f: For the sake of the children
1. Impact Assessment Of The Unicef And Bts Love Myself Campaign To The Anti-Violence Against Children Behavior Of Korean Culture Enthusiasts In The Philippines, Priany Joy G. Triñanes, Philippines
2. #Love Yourself, #Love Your Child, #Love One Another, 59 Parental Adjustment To Disability As Minority, Mo Ng, University of Hong Kong
3. The ‘Love Myself' campaign and UNICEF: A Study of BTS Contribution to the World through Music, Richa Singh, Jawaharlal Nehru University, New Delhi

Panel 6g: Inside the Fandom
1. Running a Fanbase, Donna Evans, UK
2. The psychology of FanWars, Adaeze Agbakoba
3. The Visual Identities of ARMY and BTS, MacKenzie Rawcliffe, US (poster presentation)

Panel 6h: Ways of Communication
1. An Exploration of People's Perceptions of BTS, through Comment Analysis Using Text Mining, Ho Kyoung, Ko, Ajou University, Korea
2. Peaceful coexistence of BTS and intellectual property law, Karolina Rybak, the University of Silesia in Poland
3. BTS and Intercultural Communication Competence (ICC), Huai-Rhin Kim, Purdue University

Workshop: 16:30 - 17:30
Closing remarks: 17:30 - 18:00


Conference Committee:
Dr. Colette Balmain (chair), Kingston University
Dr. Helen Julia Minors, Kingston University
Dr. Lori Morimoto, Independent Scholar
Eugene Kim, Kingston University
Mehneer Dhillon, Kingston University

Enquiries to:

Colette Balmain, with BTS Conference 2020 as the title.

There will be an interdisciplinary book published as part of the project. Please note that this will not take the form of ‘conference proceedings' but rather will be a major academic book published with a top publisher. There are three editors and the book will be peer reviewed before publication.








For further information about this event:

Contact: Colette Balmain


Directions to John Galsworthy Building, Penrhyn Road campus, Penrhyn Road, Kingston upon Thames, Surrey KT1 2EE: