Kingston University Behavioural Sciences seminar series: Behavioural Science in real and virtual reality

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Time: 4.00pm - 5.00pm
Venue: Room 3022, Business School (third floor), Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free

All are welcome to join the next Behavioural Science seminar, in which Peter Judodihardjo, Behavioural Science YouTuber and Behavioural Science Analyst at Ogilvy Consulting, will present a talk entitled Behavioural Science in real and virtual reality.

About the talk
The metaverse has received a lot of attention over the last year but navigating this largely uncharted space is often an intimidating prospect for brands. However, by analysing the metaverse through a behavioural science lens, we can identify some key opportunities for brands to play in this space. In this talk, Pete will share where those opportunities lie in the metaverse and where he sees behavioural science fitting in with that future.

About the speaker
Peter Judodihardjo is a Behavioural Science YouTuber, and also part of Rory Sutherland's Behavioural Science Practice at Ogilvy Consulting. The Behavioural Science Practice aims to provide innovative and meaningful results for clients using evidence-based recommendations grounded in the science of human psychology. In addition, Peter is the co-author of Ogilvy's thought leadership piece, "Nothing Changes Everything Changes, a behavioural perspective on the metaverse".

This event is open to interested university staff, research students, and external partners, so feel free to share the registration link in your internal and external networks!

For further information about this event:

Contact: Fanni Szigetvari, Behavioural Science Lab Manager
Email: F.D.Szigetvari@kingston.ac.uk