KUBS seminar series: Generalisability, localisation and the challenge of scaling interventions

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Time: 4.00pm - 5.00pm
Venue: Room 0027, Kingston Business School, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free

You are cordially invited to join us for the next Behavioural Science seminar where Jacqueline Kilby, Social and Behaviour Change Strategist, will present a talk entitled 'Generalisability, localisation and the challenge of scaling interventions'.

Abstract
Behavioural scientists are increasingly called on to tackle society's ‘wicked problems' - some of the most complex and difficult challenges we face as a species. Terrorism, increasing rates of obesity and climate change are all examples of these challenges. These issues often demand interventions that can be applied across large and diverse populations. This seminar will explore the role of generalisability and localisation within an intervention lifecycle. Specifically, the delicate balancing act required between these sometimes contradictory concepts when trying to scale-up interventions successfully.

This event is open to interested university staff, research students, and external partners, so feel free to share the registration link in your internal and external networks.

For further information about this event:

Contact: Fanni Szigetvari, Behavioural Science Lab Manager
Email: F.D.Szigetvari@kingston.ac.uk