Ms Holly Greenland

Research project: (Working title) All power to the author: independent publishing has irreversibly shifted power from the publisher to the author, strengthening their voice across all publishing models and increasing the author's ability to choose for themselves how to finalise, disseminate and represent their own work and voice.

Abstract

Working Research Questions: 

1.The self-publisher: Who are independent authors, do they share characteristics or demographics and what draws these authors to the independent publishing model? 

2.The shift of power: Has the expectation and/or reality of power held by authors changed since the growth of independent publishing, and if so in what way and for whom?

3.The future: Has the resulting change in the role of the author and the growth of self-publishing impacted wider publishing models, and what might that look in the future?

Anticipated applications:

1. Provide an original narrative of the history of self-publishing, related author power and the changing perception of the model.

2. Provide authors with analysis of their publishing options, including developing demographic and personality-based profiles by publishing type.

3. Provide publishers with an evidence of how traditional publishing has changed in response to self publishing and author expectations - asking, what's next?

  • Research degree: PhD
  • Title of project: (Working title) All power to the author: independent publishing has irreversibly shifted power from the publisher to the author, strengthening their voice across all publishing models and increasing the author's ability to choose for themselves how to finalise, disseminate and represent their own work and voice.
  • Research supervisor: Professor Alison Baverstock
  • Other research supervisor: Clare Somerville

Biography

I am a self-published author, with over fifteen years' experience in communications strategy, and copy and content writing. I have worked across the public sector, including with charities such as Terrence Higgins Trust and Barnado's; at UK Parliament in education, engagement and communication teams; and producing learning campaigns at the BBC.  

My experience  producing content in various ways outside of traditional publishing models led me to the topic for my thesis. I am interested in how personality types can influence how people produce their work,  to find out if particular groups have benefited from the growth of self-publishing and how this shift has impacted publishing more widely. I have a particular interest in diversity of author voice and the stories we share and recently worked with creatives with lived experiences to produce illustrated short-stories on change makers in human rights across LGBTQ+, women's, disability and Black history. 

Areas of research interest

  • Self Publishing
  • Publishing
  • Author voice
  • Personality types
  • Marketing & Communications
  • Diversity in the arts

Qualifications

  • MA in Creative and Critical Writing, Sussex University
  • BA Joint Hons, English and Theatre Studies, Royal Holloway, University of London