Skip to main content
I am the interim Director of Research, Business and Innovation within the School of Creative and Cultural Industries, supporting staff to become and remain involved in funded research and business opportunities, operating across disciplines, practice and economic sectors.
Prior to working within higher education, I was a publisher, and was very involved in the establishment of Publishing Studies as a profession-orientated, academic field. I have researched and written broadly about the publishing industry and my books are both widely translated and used world-wide within industry and academia. I jointly set up MA Publishing at Kingston in 2005-6 and have been here ever since.
A lot of my research revolves around my commitment to widening awareness of the ongoing benefits that come from involvement in reading and books, and I have been significantly involved with initiatives to encourage participation. These include founding the award-winning 'Well Worth Reading' within public libraries (1985 onwards, now part of The Reading Agency), Reading Force (www.readingforce.org.uk) within Forces families and at Kingston our pre-arrival and internationally recognised shared-reading scheme - The Kingston University Big Read (which won a THE Award for Widening Participation in 2017).
My industry-related research has explored the discipline of Publishing Studies, self-publishing, marketing in publishing, what shapes an author and how shared-reading can serve to make transition between educational stages easier (now working within schools as well as HE).
I have also published four books (with Gill Hines) on parenting, including the bestselling 'Whatever! A down to earth guide to parenting teenagers' (Piatkus), and introducing young people to art - a personal passion. A first generation student myself, I am committed to widening participation, inclusion and civic engagement.
I live in Kingston. I'm always keen to convince others that it's a great place to live, as well as work.
Journalists who would like to arrange interviews with the University's academic experts should contact the Communications team.
Professor of Publishing, interim Director of Research, Business and Innovation (CSCI) and Director of the Kingston University Big Read
I am currently supervising PhD within publishing history, literacy, bibliotherapy and marketing in publishing and have supervised several PhD by Publication candidates to completion.
Baverstock, Alison, Steinitz, Jackie and Cowie, Andrew (2021) How can shared-reading be used to develop community connectivity within the contemporary church? Logos, ISSN (print) 0957-9656 (In Press)
Baverstock, Alison (2021) What were the processes and associated impact of enabling Education students to increase their awareness of the specific educational issues of Service families? Education 3-13, ISSN (print) 0300-4279 (Epub Ahead of Print)
Baverstock, Alison, Steinitz, Jackie, Shelar, Tanuja, Squires, Kelly, Karodia, Nazira, Butler, Rebecca, Smith, Sara, Sopromadze, Natia, Crowley, Sara, Clark, Alison, Hutchinson, Maya, Holderness, Rebecca, Carney, Clare, Castle, Jeanette and Jefferies, Richard (2020) The Big Read Collaboration between Kingston University, the University of Wolverhampton, Edge Hill University, and the University of the West of Scotland, 2018–2019. Logos, 31(3), pp. 34-65. ISSN (print) 0957-9656
Baverstock, Alison (2020) What significance does Publishing Studies have right now? Learned Publishing, 33(4), pp. 449-452. ISSN (print) 0953-1513
Baverstock, Alison and Steinitz, Jackie (2019) What President Trump has shown us about choosing a subject for political biography. Logos, 30(2), pp. 7-11. ISSN (print) 0957-9656
Baverstock, Alison and Steinitz, Jackie (2019) What makes a writer? How do early influences shape, and working habits develop, those who write? Publishing Research Quarterly, 35(3), pp. 327-351. ISSN (print) 1053-8801
Baverstock, Alison, Steinitz, Jackie, Morris, Julie and Fenwick, Catherine (2019) What were the processes and outcomes of involving secondary school pupils transitioning from primary to secondary school in pre-arrival shared-reading? A case study. Education 3-13, 47(8), pp. 933-956. ISSN (print) 0300-4279
Baverstock, Alison, Steinitz, Jackie, Webster-Henderson, Brian, Bryars, Laura, Cairncross, Sandra, Ennis, Laura, Morris, Wendy, Gray, Avril and McLuckie, Connie (2018) Using pre-arrival shared reading to promote a sense of community : a case study across two institutions. Logos, 29(4), pp. 37-52. ISSN (print) 0957-9656
Baverstock, Alison and Wenger, Debora (2018) What value do academic qualifications have within a profession-oriented discipline? Journalism Education, 6(3), pp. 72-84. ISSN (online) 2050-3903
Baverstock, Alison and Somerville, Clare (2018) Does free mean without value? And is free ever worth stealing? The process, outcomes and learnings from a practice as research project encouraging recipients of a free book to value what they received. Logos, 29(1), pp. 38-55. ISSN (print) 0957-9656
Baverstock, Alison, Steinitz, Jackie, Bryars, Laura, Sheehan, Kimberley, Butler, Charlotte, Williams, Allison, Dalba, Angelika, Brixey, Dan, Conor, Adam, Higgins, Ciara and Waddington, Elle (2017) How do you choose a book for a pre-arrival shared reading scheme within a University? A case study. Logos, 28(3), pp. 41-57. ISSN (print) 0957-9656
Baverstock, Alison and Steinitz, Jackie (2017) What were the process and response of university staff and students to the availability of a shared reading scheme for those embarking on a university education? A case study. Logos, 28(1), pp. 29-44. ISSN (print) 0957-9656
Baverstock, Alison (2016) Using shared reading to switch students onto books. The Bookseller : Futurebook,
Baverstock, Alison (2016) Is peer review still the content industry's upper house? Learned Publishing, 29(1), pp. 65-68. ISSN (print) 0953-1513
Baverstock, Alison [Reviewer] (2016) Book Review of: 'The cottage by the highway and other essays on publishing : 25 Years of Logos' edited by Angus Phillips. SHARP News, 25(1), p. 29. ISSN (print) 1073-1725
Baverstock, Alison (2016) What are the barriers to trying to reach, and evaluate the impact of working with, Forces Families? Assessing the effectiveness of Reading Force, a programme to promote shared reading within the Forces community. Logos, 27(4), pp. 36-56. ISSN (print) 0957-9656
Baverstock, Alison, Steinitz, Jackie, Bryars, Laura [Collaborator], Kerin, Michael [Collaborator], Peel, Naomi [Collaborator], Stohler, Rachel [Collaborator] and Waddington, Elle [Collaborator] (2016) The implementation of a shared reading programme within a university : a case study. Logos, 27(2), pp. 48-61. ISSN (print) 0957-9656
Baverstock, Alison, Blackburn, Robert and Iskandarova, Marfuga (2015) How the role of the independent editor is changing in relation to traditional and self-publishing. Learned Publishing, 28(2), pp. 123-131. ISSN (print) 0953-1513
Baverstock, Alison, Blackburn, Robert and Iskandarova, Marfuga (2015) Who are the independent editors, how did they reach their role and what are their associated job satisfactions? Learned Publishing, 28(1), pp. 43-53. ISSN (print) 0953-1513
Baverstock, Alison (2015) Does the UK book-publishing industry today lack boundaries - or frontiers? Logos, 26(1), pp. 27-39. ISSN (print) 0957-9656
Baverstock, Alison and Steinitz, Jackie (2014) How is the discipline of publishing studies accommodated within universities? Learned Publishing, 27(4), pp. 291-300. ISSN (print) 0953-1513
Baverstock, Alison and Steinitz, Jackie (2014) Barriers and opportunities for research in publishing studies. Learned Publishing, 27(3), pp. 207-221. ISSN (print) 0953-1513
Baverstock, Alison and Steinitz, Jackie (2013) What satisfactions do self-publishing authors gain from the process? Learned Publishing, 26(4), pp. 272-282. ISSN (print) 0953-1513
Baverstock, Alison and Gordon, Hattie (2013) Reading Force: can an experience of shared reading be used as a conduit to effective communication within both Services families and their wider communities? Children in War: The International Journal of Evacuee and War Child Studies, 1(10), pp. 77-88. ISSN (print) 1745-7211
Masikunas, George and Baverstock, Alison Mary (2011) How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling? International Journal of the Book, 8(4), pp. 93-102. ISSN (print) 1447-9516
Baverstock, Alison (2010) Where will the next generation of publishers come from? Journal of Scholarly Publishing, 42(1), pp. 31-44. ISSN (print) 1198-9742
Baverstock, Alison (2010) What competencies do today's academic authors need? Journal of Scholarly Publishing, 41(3), pp. 354-363. ISSN (print) 1198-9742
Baverstock, Alison (2007) Is there a book in you? The resources writers need to get published. International Journal of the Book, 4(3), pp. 87-92. ISSN (print) 1447-9516
Baverstock, Alison (2004) Practice to a peak: is private coaching skewing standards? The Times Newspaper, 67971, p. 16. ISSN (print) 0140-0460
Hines, Gill and Baverstock, Alison (2009) It's not fair! Parenting your bright and challenging child. London, U.K. : Piatkus. 304p. ISBN 9780749940461
Baverstock, Alison, Carey, Steve and Bowen, Susannah (2008) How to get a job in publishing: a really practical guide to careers in books and magazines. London, U.K. : A&C Black. 280p. ISBN 0713685034
Baverstock, Alison (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market. 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207
Baverstock, Alison and Hines, Gill (2005) Whatever! a down to earth guide to parenting teenagers. London, U.K. : Piatkus Books. 192p. ISBN 0749925949
Baverstock, Alison (1995) Commonsense marketing for non-marketers: straightforward techniques for spectacular results! London, U.K. : Piatkus. 224p. ISBN 9780749915223
Baverstock, Alison (1993) Are books different?: marketing in the book trade. London, U.K. : Kogan Page. 171p. ISBN 0749409002
Baverstock, Alison and McKearney, Miranda (1990) Well worth reading: an experiment in fiction promotion. Winchester, U.K. : Well Worth Reading. ISBN 9781870651868
Baverstock, Alison (2019) Who takes legal responsibility for published work? Why both an understanding and lived experience of copyright are becoming increasingly important to writers. In: Jeffries, Janis and Kember, Sarah, (eds.) Whose book is it anyway? A view from elsewhere on publishing, copyright and creativity. [Cambridge, U.K.] : Open Book Publishers. pp. 105-128. ISBN 9781783746491
Baverstock, Alison (2007) How to present yourself as a writer. In: Earnshaw, Steven, (ed.) The handbook of creative writing. Edinburgh, U.K. : Edinburgh University Press. pp. 369-375. ISBN 9780748621354
Baverstock, Alison (2004) Help along the way: Alison Baverstock. In: Scottish Publishers Association, (ed.) Thirtieth anniversary of the Scottish Publishers Association: a celebration. Edinburgh, U.K. : Scottish Publishers Association. pp. 86-87. ISBN 0953148262
Baverstock, Alison (2018) What part can pre-arrival shared-reading play in student understanding of their transition to higher education and the nature and role of assessment within universities? In: Simply Better : Researching Assessment Practices – Improving Student Outcomes; 13 Sep 2018, Southampton, U.K.. (Unpublished)
Baverstock, Alison, Morris, Wendy, Bannerhan, Leslie, Knight, Dewey and Dennis, Melissa (2018) Hands across the sea : UK/USA collaboration on common reading. In: 37th Annual Conference on The First-Year Experience; 10-13 February 2018, San Antonio, TX, USA. (Unpublished)
Baverstock, Alison, Bryars, Laura, Webster-Henderson, Brian and Rivera, Errol (2017) Using shared reading to promote a sense of community - between 30,000 students, 10,000 staff and over 400+ miles. In: HEA Annual Conference 2017 - Generation TEF : Teaching in the spotlight; 04 - 06 Jul 2017, Manchester, U.K.. (Unpublished)
Baverstock, Alison and Bryars, Laura (2017) Case study : effectively engaging students - The Kingston University Big Read. In: Promoting and Improving Student Wellbeing in Higher Education; 18 May 2017, London, U.K.. (Unpublished)
Baverstock, Alison, Ennis, Laura, Morris, Wendy and Moulton, Joanne (2017) How can pre-arrival shared reading build a university community? In: The London Book Fair; 14-16 Mar 2017, London, U.K.. (Unpublished)
Baverstock, Alison (2012) Why self-publishing now demands research rather than disdain. In: Educational Research Forum; 15 Jun 2012, Kingston upon Thames, U.K.. (Unpublished)
Baverstock, Alison (2010) What has changed? Publishing at a crossroads in the 21st century. In: Annual Kingston Publishing Conference; 03 - 04 Sep 2010, Kingston upon Thames, U.K.. (Unpublished)
Hines, Gill [Speaker] and Baverstock, Alison [Speaker] (2010) It's not fair! Parenting the bright and challenging child. In: Kingston Reader's Festival; 23 Apr 2010, Kingston upon Thames, U.K.. (Unpublished)
Baverstock, Alison [Speaker] (2009) How to get a publisher or agent to notice your work. In: Kingston Reader's Festival; 23 Apr - 22 May 2009, Kingston upon Thames, U.K.. (Unpublished)
Baverstock, Alison Mary (2006) Is there a book in you? The resources writers need to get published. In: Fourth international conference on the book; 20-22 Oct 2006, Boston, U.S.. (Unpublished)
Baverstock, Alison Mary (2012) How books became less 'different ' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future. (PhD thesis), Oxford Brookes University, .