Skip to main content
This course examines not only the craft of writing, but also how the publishing industry works. You develop a creative writing portfolio alongside studying trends in the industry.
The creative writing element of this course is workshop-led, with opportunity to specialise in the genre of your choice. The publishing element focuses on marketing-led commercial and trade publishing, industry structure and core skills.
For your final assessment, you may choose a creative writing dissertation, a publishing dissertation or undertake a practical publishing project.
As part of Kingston School of Art, students on this course benefit from joining a creative community where collaborative working and critical practice are encouraged.
Our workshops and studios are open to all disciplines – enabling students and staff to work together, share ideas and explore multi-disciplinary making.
The creative writing element of this course is workshop-led and, in the second semester, you will be given the opportunity to specialise in the genre of your choice, be it poetry, drama or children's fiction.
The publishing element focuses on marketing-led commercial and trade publishing, and the modules you study will help you to understand the structure of the industry and the core skills required to enter.
You'll take two 30 credit modules from Publishing (one must be ‘Create' but you can choose the other, and two 30 credit modules from Creative Writing. You can then choose whether to pursue a dissertation or practical project within either Publishing or Creative Writing, worth 60 credits.
In addition to taking two core modules, you can choose to write an academic dissertation to demonstrate your analytical skills and competence, or undertake a major practical publishing project as your final assessment. If you choose to take your dissertation in creative writing, you will write an extensive piece of creative writing accompanied by critical essay; you will be supervised by a professional writer.
This module initiates you into the collaborative, creative business of commercial publishing and facilitates the development of your research, critical thinking and entrepreneurial skills. From books and magazines to apps and websites, you will explore the structure and operation of successful publishing companies, the stakeholders, tools and processes crucial to the development of profitable multi-platform products and services and the fundamental and disruptive business models used by both traditional companies and new industry-entrants.
After an immersive introduction to the complex and challenging nature of twenty-first century publishing, the module offers the opportunity for the generation and critical evaluation of your own publishing ideas. This involves using industry-standard sources and approaches to research and analyse markets, identify appropriate business models and operational strategies and build and present persuasive business cases.
Throughout, there is an emphasis on building robust and well-evidenced arguments to win support for theoretical assertions and practical publishing concepts. You also have the opportunity to work with your peers, and to critically evaluate each others' publishing proposals.
This module equips students to consider the various individuals and communities (colleagues, shareholders, retailers, distributors, customers and other stakeholders) involved in the business of content delivery, and how most effectively to disseminate information and influence their behaviour, in order to promote effective marketing and sales.
This module will enable students to understand marketing and sales principles, and develop associated skills in applying them to meet the demands of modern publishing. Students will undertake exercises and discussions about the various applications of sales and marketing within the publishing industry and its environs, and consider their relevance through all stages of the publishing process.
Through this process students will learn how best to investigate the market for demand, how to predict that demand, and how to prepare, market and distribute information about a product or service, whether in whole or part, to promote profitable fulfilment of that demand.
Publishers operate in an international context and so must market and sell their products to customers around the globe. Students will therefore consider how publishers organise themselves to deliver international operations successfully, and explore associated cultural, pricing and communication issues.
This hands-on module equips students with both the key theory and the core practical skills needed to effectively manage content from raw material to finished print and digital presentation. Working in teams students will carry out essential editorial and production tasks to produce a live published product. This group publication project enables students to collaborate to demonstrate the team work skills required for timely delivery, and to develop a thorough understanding of work flow and the associated processes. It also allows students to show how material gets turned into a market appropriate product ready for stakeholder approval and launch. The module as a whole enables students to illustrate how value gets added within the publishing supply chain, and appreciate the content management systems and metadata vital in today's publishing environment.
By working on in-class exercises and assignment projects students will acquire and apply the key skills necessary to operate within a professional publishing context. Students will engage with project management, budgeting and costing, briefing, the different types of editing, design and layout, proofreading, and delivery. This module enhances employability by allowing students to use industry standard tools and packages, such as HTML, InDesign and Photoshop, and to improve understanding of basic typographic and design principles, the application of typesetting/mark-up skills, and production of publication ready files. Practising these hands-on skills will enhance students' understanding of how attention to detail can improve a product, make it the best it can be, and ensure it is presented profitably to its intended market.
In this module you will present and discuss your own and each other's work in a weekly workshop. The draft work presented may include several genres and forms, such as crime writing, fantasy fiction, children's literature, historical fiction, science fiction, romance and autobiography. Practical criticism of student writing will be accompanied by discussion of the scope or constraints of the various genres, as well as the implications of particular forms. Attention will be paid to the transferable components of good writing: appropriate use of language, narrative pace, dialogue, expression, characterisation and mood.
The module is designed to introduce students to some issues of critical and literary theory. The module is also designed to make students more aware of how their work impacts upon wider literary, cultural, political and philosophical issues. Awareness of these theories and of some of the issues surrounding the production and reception of literary texts will stimulate them, encouraging creative and conceptual thinking. The module will explore debates about literature and the practice of creative writing through readings of essays and texts that are relevant to criticism and theory. The academic component of the assessment will support the creative work with the objective that students will also have to demonstrate critical, academic, analytical skills.
This module provides the opportunity to examine ways in which reading is essential to writing practice and teaches you to apply literary techniques and strategies from contemporary fiction, life writing and poetry texts to your own work. You will develop the concept of ‘reading as a writer' in order to explore how contemporary concerns are brought to the fore by artistic strategies, and examine how an understanding of these can provide models for your own creative practice. You will submit work including a reflective reading journal as well as a creative piece in a genre of your choice.
This module offers a regular and intensive review of your writing in one of the following genres: poetry, crime writing, prose fiction, biography, drama, scriptwriting or writing for children. You will be advised on how to strengthen your knowledge of the codes and conventions of your chosen genre to produce a substantial piece or collection of work that will reflect your knowledge of and engagement with your chosen genre. You will apply detailed feedback on your work to your writing as well as using your increased knowledge of your chosen genre to make your writing more effective. These elements will help you improve the key transferable skills of analysis and implementation that will feed forward into your dissertation module and into all analytical/practical tasks you subsequently undertake.
The Publishing dissertation module provides students with the opportunity to independently conceive, explore, investigate and then deliver a significant study within the publishing industry and allied fields. The theoretical underpinning may vary according to the approach taken and the research questions chosen, but the outcome should be a sustained and coherent piece of detailed work, capable of publication and wider dissemination.
Depending on the issue chosen, students will engage with a range of professionals within the industry, and within related fields. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor during the process.
The Practical publishing project provides students with the opportunity to conceive, plan, manage and deliver a substantial publishing-related output in order to achieve specified goals. Examples of potential projects include producing and publishing a book, app or magazine, researching and presenting a start-up business plan or developing and implementing a major market research exercise. In all instances, students are expected to define a specific audience and relevant stakeholders, as well as personal development and project objectives. Students will also develop a structured project plan and a post-project critical evaluation, in order to identify personal goals for future professional development.
Depending on the nature of the chosen project, students will engage with different ranges of knowledge and skills, from practical print or digital production methods and processes to software expertise, market research (including questionnaire design, data analysis and interpretation) and business planning. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor at key points in the process.
This module focuses on your own creative writing and research into your chosen form or genre, developed in consultation with your supervisor. You learn via one-to-one tutorials with your personal supervisor. You produce two pieces of writing:
Your supervisor must agree in advance the final structure, approximate word length and for presentation conventions of these pieces.
Many postgraduate courses at Kingston University allow students to do a 12-month work placement as part of their course. The responsibility for finding the work placement is with the student; we cannot guarantee the work placement, just the opportunity to undertake it. As the work placement is an assessed part of the course, it is covered by a student's Student Route visa.
Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.
We normally expect applicants to have:
You must also submit a 3,000-word sample of creative writing, a personal statement (1,000 words).
We normally invite applicants for an interview with the admissions director or another senior member of the teaching team. We will ask you to submit a creative writing sample of up to 3,000 words with your application.
Applicants with prior qualifications and learning may be exempt from appropriate parts of a course in accordance with the University's policy for the assessment of prior learning and prior experiential learning. Contact the faculty office for further information.
All non-UK applicants must meet our English language requirements. For this course it is Academic IELTS of 6.5 overall with 7.0 in Writing and 5.5 in all other elements. Please make sure you read our full guidance about English language requirements, which includes details of other qualifications we'll consider.
Applicants who do not meet the English language requirements may be eligible to join our pre-sessional English language course.
Applicants from one of the recognised majority English speaking countries (MESCs) do not need to meet these requirements.
You will find more information on country specific entry requirements in the International section of our website.
Find your country:
You'll be taught and assessed through essays, reports, presentations, briefs, research projects, and portfolios.
When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically involves reading and analysing articles, regulations, policy documents and key texts, documenting individual projects, preparing coursework assignments and completing your PEDRs, etc.
Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the University's online virtual learning platform.
At Kingston University, we know that postgraduate students have particular needs and therefore we have a range of support available to help you during your time here.
Year 1: 8% of your time is spent in timetabled learning and teaching activity.
Contact hours will vary depending on which modules you choose on this combined course.
Type of teaching and learning
Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:
Type of assessment
We aim to provide feedback on assessments within 20 working days.
As a one year full time student, you'll be expected to attend 2 - 3 days a week. We also offer a part-time study option to help you fit your MA around other commitments.
As a one year full time student, you'll be expected to attend 2 - 3 days a week. We also offer a part-time study option to help you fit your MA around other commitments.
To give you an indication of class sizes, this course normally enrols 5 - 10 students and lecture sizes are normally 10 - 20. However, this can vary by module and academic year.
If you start your second year straight after Year 1, you will pay the same fee for both years.
If you take a break before starting your second year, or if you repeat modules from Year 1 in Year 2, the fee for your second year may increase.
Kingston University offers a range of postgraduate scholarships, including:
If you are an international student, find out more about scholarships and bursaries.
We also offer the following discounts for Kingston University alumni:
Bursaries are available for MA students on either the Publishing course or on the Publishing with Creative Writing course. You'll take a lead on the University's annual creative writing anthology, Ripple, and benefit from a £500 bursary. Find out more when you apply.
Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees.
Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.
Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks, this can cost between £50 and £250 per year.
There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences. Free Wi-Fi is available on each of the campuses. You may wish to purchase your own computer, which can cost £100 to £3,000 depending on your course requirements.
In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.
Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train station and halls of residence.
The campus at Penrhyn Road is a hive of activity, housing our fantastic new Town House, with four floors of study space and our extensive library, the main student restaurant, and a host of teaching rooms and lecture theatres.
The Town House offers group study spaces for when you need to work together. The light, airy top floor cafe serves light snacks and drinks, as well as fabulous views!
At the heart of the campus is the John Galsworthy building, a six-storey complex that brings together lecture theatres, flexible teaching space and information technology suites around a landscaped courtyard.
Graduates from this course will develop a range of skills desirable to employers, such as communication skills, self-management, meticulousness in editing and presentation, the ability to reflect on one's own work and to respond to constructive criticism, the ability to write for particular purposes and the ability to work constructively with others.
In addition to a possible career as a translator and a writer, particular careers may include work in publishing, journalism, advertising and marketing, film, television, radio, arts management, new media, business, teaching and therapeutic fields.
We maintain links with institutions and organisations including:
A range of additional events and lectures will enhance your studies and add an extra perspective to your learning. Activities for this course include:
The literary magazine Persist is edited by MA students, providing:
The masterclasses are an excellent way to learn about different job roles in the publishing industry. The speakers work in all areas of publishing so it's very insightful to hear different perspectives on the business. It also gives you the opportunity to ask questions and get first-hand answers from professionals. It can be a great way to network too - I ended up securing a work placement at Weidenfeld & Nicolson by talking to publishing director, Alan Samson, before he gave a masterclass.
Amy Cartwright, Business Development Executive at Charity Retail Association and Publishing MA graduate
Our regular masterclasses are delivered by a wide range of successful industry professionals, from editors and publishers to literary agents. John Blake, one of our masterclass speakers, talks about celebrity publishing in the video below:
The Publishing MA benefits from the input of a dynamic Advisory Board. The Board is involved in the course's development and keen to contribute. Each member gives guest lectures and contributes to placement and dissertation study.
Research in creative writing at Kingston University covers the following areas:
Subject-specific research initiatives include:
Publishing has a vibrant culture of both research and professional practice. Our lecturers publish all the time – whether it is academic research, industry-leading text books or writing for the national or trade press. Applications for research study with us are very welcome.
At masters level we have a vibrant programme of industry dissertation supervision for our MA dissertations, as fits our industry-focussed discipline. This has led to the identification of issues needing further exploration, which have been developed through collaboration between Kingston students and industry tutors, affirming the position and value of Publishing within the academy. In 2018 a Kingston MA student won the prestigious Association for Publishing Education Award for the best dissertation at masters level for her work on publishing for autistic children.
Associate Professor Alison Baverstock has carried out ground-breaking work into the nature of self-publishing and how it is impacting the wider industry. This has been published in book (The Naked Author, Bloomsbury) and journal form. She is currently overseeing four PhD students, who are variously working on what attracts young adults to the books they choose, cover design in women's commercial fiction, the history of Virago and publication of fairy tales. She also has extensive experience of overseeing PhD by Publication.
Finally the university has been exploring and analysing its pre-arrival shared reading scheme The Kingston University Big Read, which won a prestigious Times Higher Education Award in 2017 for Best University Initiative for Widening Participation. This has now developed into a dynamic research project, across a range of other universities, concentrating on how universities can make their students feel welcome - and hence encourage both engagement and retention. In 2018-19 we worked with The University of Wolverhampton, Edge Hill University and University of the West of Scotland. Most of our findings are published in the journal Logos, Journal of the World Publishing Community and there are regular blogs on progress. To discuss these or potential collaborations, please contact Alison Baverstock.
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.