Skip to main content
Kingston University was ranked No 1 in London for Journalism and Publishing in the Guardian University League Tables 2020.
The global publishing business is undergoing constant change, not least as a result of the digital revolution of the last 20 years. To succeed in this business, publishers need excellent product-development, consumer marketing and digital technology skills. They also need to be creative problem solvers, with great organisational and communication skills, outstanding attention to detail and the ability to work effectively with others. The best publishers are those who can think on their feet and embrace and exploit new challenges.
Kingston's Publishing MA will help you gain all these skills and qualities.
If you are planning to join this course in the academic year 2020/21 (i.e. between August 2020 and July 2021), please view the information about changes to courses for 2020/21 due to Covid-19.
Students who are continuing their studies with Kingston University in 2020/21 should refer to their Course Handbook for information about specific changes that have been, or may be, made to their course or modules being delivered in 2020/21. Course Handbooks are located within the Canvas Course page.
You will learn everything you need to know about the publishing industry: its structure, acquisition and development of content, print and digital production processes, sales, marketing and distribution.
You will also develop and demonstrate your analytical skills and competence through discussions, assignments and the culminating dissertation or practical project.
Your experienced teaching team is supported by expert guest speakers and a widely envied masterclass series featuring leading publishers and publishing professionals to keep you up to date with industry developments.
You'll need to take two compulsory modules, totalling 60 credits. You can then choose two optional taught modules, totalling 60 credits, as well as either a dissertation or practical project (worth another 60 credits).
This course meets the needs of commercial publishers, allowing you to gain key skills and to learn how processes work in a practical context. Its relevance is ensured by input about employers' needs from our advisory board of publishing professionals, resulting in a course that evolves alongside the industry.
Throughout your studies, you'll develop key skills and get prepared for a career in all sectors of the book and journal industries, and across all specialisms.
This module initiates you into the collaborative, creative business of commercial publishing and facilitates the development of your research, critical thinking and entrepreneurial skills. From books and magazines to apps and websites, you will explore the structure and operation of successful publishing companies, the stakeholders, tools and processes crucial to the development of profitable multi-platform products and services and the fundamental and disruptive business models used by both traditional companies and new industry-entrants.
After an immersive introduction to the complex and challenging nature of twenty-first century publishing, the module offers the opportunity for the generation and critical evaluation of your own publishing ideas. This involves using industry-standard sources and approaches to research and analyse markets, identify appropriate business models and operational strategies and build and present persuasive business cases.
Throughout, there is an emphasis on building robust and well-evidenced arguments to win support for theoretical assertions and practical publishing concepts. You also have the opportunity to work with your peers, and to critically evaluate each others' publishing proposals.
The Kingston Publishing MA aims to equip you to participate actively in the current, fast-changing creative economy, and this module provides the opportunity to develop your employability and plan your future. It offers you the chance to network with industry professionals, and to learn hands-on through placement in a real publishing environment – experiences which are vital in understanding how the business operates, and in securing employment.
The module begins with a series of masterclasses by a wide range of experts on key contemporary issues. The seminar which follows each event allows you to further engage in these critical debates, increasing the confidence and insight essential for networking and job seeking.
Placements offer you the opportunity to match your interests with the diversity of situations in which publishing expertise is needed. During the module you will undertake a minimum of ten days with a host organisation. An active programme of preparation support is offered during this process. The work experience allows you to apply the knowledge and skills acquired through academic study. Critical reflection on the placement and on personal and professional development throughout the module ensures that you capitalize on your experiences.
Throughout the module you will be guided through practice in all aspects of career planning – from examining industry roles, sector and entrepreneurial opportunities, to the practical honing of skills in job searching, producing successful CVs and job applications, and interview preparation.
This hands-on module equips students with both the key theory and the core practical skills needed to effectively manage content from raw material to finished print and digital presentation. Working in teams students will carry out essential editorial and production tasks to produce a live published product. This group publication project enables students to collaborate to demonstrate the team work skills required for timely delivery, and to develop a thorough understanding of work flow and the associated processes. It also allows students to show how material gets turned into a market appropriate product ready for stakeholder approval and launch. The module as a whole enables students to illustrate how value gets added within the publishing supply chain, and appreciate the content management systems and metadata vital in today's publishing environment.
By working on in-class exercises and assignment projects students will acquire and apply the key skills necessary to operate within a professional publishing context. Students will engage with project management, budgeting and costing, briefing, the different types of editing, design and layout, proofreading, and delivery. This module enhances employability by allowing students to use industry standard tools and packages, such as HTML, InDesign and Photoshop, and to improve understanding of basic typographic and design principles, the application of typesetting/mark-up skills, and production of publication ready files. Practising these hands-on skills will enhance students' understanding of how attention to detail can improve a product, make it the best it can be, and ensure it is presented profitably to its intended market.
This module equips students to consider the various individuals and communities (colleagues, shareholders, retailers, distributors, customers and other stakeholders) involved in the business of content delivery, and how most effectively to disseminate information and influence their behaviour, in order to promote effective marketing and sales.
This module will enable students to understand marketing and sales principles, and develop associated skills in applying them to meet the demands of modern publishing. Students will undertake exercises and discussions about the various applications of sales and marketing within the publishing industry and its environs, and consider their relevance through all stages of the publishing process.
Through this process students will learn how best to investigate the market for demand, how to predict that demand, and how to prepare, market and distribute information about a product or service, whether in whole or part, to promote profitable fulfilment of that demand.
Publishers operate in an international context and so must market and sell their products to customers around the globe. Students will therefore consider how publishers organise themselves to deliver international operations successfully, and explore associated cultural, pricing and communication issues.
In this module you will present and discuss your own and each other's work in a weekly workshop. The draft work presented may include several genres and forms, such as crime writing, fantasy fiction, children's literature, historical fiction, science fiction, romance and autobiography. Practical criticism of student writing will be accompanied by discussion of the scope or constraints of the various genres, as well as the implications of particular forms. Attention will be paid to the transferable components of good writing: appropriate use of language, narrative pace, dialogue, expression, characterisation and mood.
The Practical publishing project provides students with the opportunity to conceive, plan, manage and deliver a substantial publishing-related output in order to achieve specified goals. Examples of potential projects include producing and publishing a book, app or magazine, researching and presenting a start-up business plan or developing and implementing a major market research exercise. In all instances, students are expected to define a specific audience and relevant stakeholders, as well as personal development and project objectives. Students will also develop a structured project plan and a post-project critical evaluation, in order to identify personal goals for future professional development.
Depending on the nature of the chosen project, students will engage with different ranges of knowledge and skills, from practical print or digital production methods and processes to software expertise, market research (including questionnaire design, data analysis and interpretation) and business planning. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor at key points in the process.
The Publishing dissertation module provides students with the opportunity to independently conceive, explore, investigate and then deliver a significant study within the publishing industry and allied fields. The theoretical underpinning may vary according to the approach taken and the research questions chosen, but the outcome should be a sustained and coherent piece of detailed work, capable of publication and wider dissemination.
Depending on the issue chosen, students will engage with a range of professionals within the industry, and within related fields. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor during the process.
Many postgraduate courses at Kingston University allow students to do a 12-month work placement as part of their course. The responsibility for finding the work placement is with the student; we cannot guarantee the work placement, just the opportunity to undertake it. As the work placement is an assessed part of the course, it is covered by a student's Tier 4 visa.
This has proven popular with Publishing students, with the majority securing a placement within publishing or a related industry.
The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.
A second class degree or above or equivalent and/or demonstrable enthusiasm for publishing.
Copies of transcripts and certificates which confirm qualifications obtained and pending with the complete breakdown of all subjects studied and marks obtained. These should clearly show the qualification awarded and the final overall grade/mark. If they are not in English, we will also require copies translated into English by an authorised translator.
A personal statement of at least 500 words which should outline your reasons for applying for the course.
Applicants with prior qualifications and learning may be exempt from appropriate parts of a course in accordance with the University's policy for the assessment of prior learning and prior experiential learning. Contact the faculty office for further information.
All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall with at least 7.0 in Writing and 5.5 in each other element. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.
Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.
Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.
You will be taught via a variety of methods, including lectures, seminars, one-to-one tutorials and hands-on workshops.
You will undertake individual and group assignments including presentations, critical reflections, blogs, an exam as well as industry-specific tasks such as pitching your own publishing idea, developing a marketing communications strategy and analysing the business model of a publisher of your choice. You will be given opportunities to practise and receive feedback in preparation for all assignments.
The course content evolves each year. For example, with video becoming one of the most important marketing tools, we have recently added practical workshops in video creation to the marketing module, with input from industry professionals.
When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically involves reading and analysing articles, regulations, policy documents and key texts, documenting individual projects, preparing coursework assignments and completing your PEDRs, etc.
Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the University's online virtual learning platform.
At Kingston University, we know that postgraduate students have particular needs and therefore we have a range of support available to help you during your time here.
9% of your time is spent in timetabled teaching and learning activity.
Contact hours may vary depending on your modules.
Type of teaching and learning
Assessment typically comprises exams, practicals (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios or dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose.
Type of assessment
We aim to provide feedback on assessments within 20 working days.
To give you an indication of class sizes, this course, and the MA Creative Writing and Publishing normally enrol a total of around 30 students. Lecture sizes will vary between modules and academic years, but seminar groups will not exceed 15 students.
You will learn from a mixture of permanent teaching staff, masterclass speakers and guest lecturers, all of whom are publishing professionals with many years of experience.
Lecturers have each worked in publishing for at least two decades and include the well-known industry commentator and author of How to Market Books, Professor Alison Baverstock, and current practitioners Emma Tait and Clare Somerville. They are also experienced industry trainers and qualified higher education teachers.
Postgraduate students may also contribute to the teaching of seminars under the supervision of the module leader.
If you choose to take a placement as part of this course, you will be invoiced for the placement fee in Year 2. Find out more about the postgraduate work placement scheme and the costs for the placement year.
Kingston University offers a range of postgraduate scholarships, including:
If you are an international student, find out more about scholarships and bursaries.
We also offer the following discounts for Kingston University alumni:
The Stationers' Company offers up to 12 bursaries each year to postgraduate students on specific courses, including Kingston University's Publishing MA. Successful students will each receive a bursary of £6,000 and will be offered the opportunity to receive mentoring during their studies from an appropriate member of the Stationers' Company, taking into account the specific interests of the student.
On successful completion of their masters programme, the award winners will be presented with the Freedom of the Stationers' Company and it is expected that they will participate in the life of the Company. Dispensation for payment of the annual membership fee will be given for the following three years.
Applicants must normally be under 25, resident in the UK, and classified as paying UK tuition fees. If you are between 25 and 30 and wish to apply, please discuss your application with the relevant course director and administrator. Applicants must hold a conditional or unconditional offer for Kingston University's Publishing MA.
The campus at Penrhyn Road, where this course is taught, is a hive of activity, housing the main student restaurant, the learning resources centre (LRC), and a host of teaching rooms and lecture theatres.
The LRC offers:
At the heart of the campus is the John Galsworthy building, a six-storey complex that brings together lecture theatres, flexible teaching space and information technology suites around a landscaped courtyard.
Kingston University hosts two major archives relating to Iris Murdoch – a significant philosopher and one of the twentieth century's greatest novelists. These archives currently comprise:
Kingston is just a 30 minute train journey away from central London. Here you can access a wealth of additional libraries and archives, including the British Library.
Once you graduate from Kingston, you'll be part of a professional community of publishers, who keep in touch by meeting in person, or through our active social networks.
Read what some of our graduates have gone on to do and how studying at Kingston helped them kick-start their professional careers. You can also find out more about where our other graduates are working:
Our graduates have gone on to work in a range of roles in publishing and other industries. Here are just some examples:
An MA gives you the opportunity to study something you love in glorious depth. It allows you time and resources to explore your particular interest, become involved in it and maybe even further its development in some way. It can help you to realise your true potential and push you to the very limits of ambition. The Kingston MA pushed me out of my comfort zone in the best possible way. I know that for me, it was absolutely the right thing to do.
Alice Saggers, international editions assistant, Phaidon Press
With specific tips, strategies and notes, feedback from tutors has been exceptional and timely, always playing a crucial role in the development of our critical thinking and assignments. Through masterclass sessions, industry conferences, networking opportunities and even field trips, our tutors provide a staggering amount of opportunities to engage and get involved with the publishing industry.
Lisa Vanterpool, public relations and social media strategist, InkWell Management
I recommend the Kingston Publishing MA because it's the perfect publishing 'finishing school', giving you the skills you need before sending you off to your career.
Kjell Eldor, manager, Blackwell's
Kingston's Publishing MA allowed me to turn my love of books into a career. By providing an understanding of the business behind the books – and introducing me to my current employer – Kingston gave me a great start in a fantastic industry.
Andrew Turner, media communication executive, Quercus Publishing
In my work I have to be aware of every project in the publishing house, and be ready to answer questions and help out at many points throughout the publishing process. It takes a lot of organisation and concentration!
I chose to study at Kingston because the location was good and I managed to secure a scholarship. The course content was interesting, with good links to industry. The MA gave me the opportunity to make the transition from academia into the world of work almost seamlessly.
I found the experience of working as co-project manager on the student writing anthology Ripple invaluable. I was able to put all my new-found knowledge into practice. I learnt a lot from my successes, and my mistakes!
Frankie Jones, editorial assistant, City & Guilds Publishing
Our course leader and the teaching staff made sure we had the right skills for the publishing industry, through internships at publishing companies, workshops with publishing professionals and coursework that included creating business plans. The course was challenging at times but I thoroughly enjoyed it. It boosted my confidence and helped me land a job in a reputable publishing company.
In my current role, I look after e-marketing, such as updating social media platforms and creating e-bulletins. I also research and coordinate conferences and other promotional activities. The practical training I received on my course and the network of connections I made helped me secure a role I was interested in.
Nyamto Jailem (Angelina) Wangsha, marketing assistant, Pickering & Chatto Publishers
The masterclasses are an excellent way to learn about different job roles in the publishing industry. The speakers work in all areas of publishing so it's very insightful to hear different perspectives on the business. It also gives you the opportunity to ask questions and get first-hand answers from professionals. It can be a great way to network too – I ended up securing a work placement at Weidenfeld & Nicolson by talking to publishing director, Alan Samson, before he gave a masterclass.
Amy Cartwright, business development executive, Charity Retail Association
Our close links with the publishing industry, including publishers, agents, literary festival organisers and authors, mean that you will benefit from:
The Publishing MA benefits from the input of a dynamic Advisory Board. The Board is involved in the course's development and keen to contribute. Each member gives guest lectures and contributes to placement and dissertation study.
Publishing at Kingston University has a vibrant culture of both research and professional practice. Our lecturers publish all the time – academic research, industry-leading text books and writing for the national or trade press. Applications for research study with us are very welcome.
We have a vibrant programme of industry supervision for masters dissertations. This has led to collaboration between Kingston students and industry tutors. In 2018 a Kingston MA student won the prestigious Association for Publishing Education Award for the best dissertation at masters level for her work on publishing for children with autism.
Associate professor Alison Baverstock has carried out groundbreaking work into the nature of self-publishing and how it is impacting the wider industry. This has been published in book (The Naked Author, Bloomsbury) and journal form. Alison is currently overseeing four PhD students, who are working on: what attracts young adults to the books they choose, cover design in women's commercial fiction, the history of Virago and the publication of fairy tales. She also has extensive experience of overseeing PhD by publication.
The University has a pre-arrival shared reading scheme – The Kingston University Big Read. This won a prestigious Times Higher Education Award in 2017 for Best University Initiative for Widening Participation. This has now developed into a dynamic research project, across a range of other universities, concentrating on how universities can make their students feel welcome, encouraging both engagement and retention. In 2018-19 we worked with The University of Wolverhampton, Edge Hill University and University of the West of Scotland. Most of our findings are published in Logos – the journal of the world publishing community and there are regular blogs on progress. To discuss these or potential collaborations, please contact Alison Baverstock.
We do not anticipate making any changes to the composition of the course, i.e. the number of modules or credits in a year for part-time postgraduate courses, as a result of the pandemic.
In order to safeguard our students' health and safety and to minimise the risk of disruption to their studies, the University has postponed all Study Abroad programmes for outgoing students in the first teaching block of 2020/21 (from September 2020 to December 2020). The University will review this decision before the second teaching block and will take into account relevant government advice at that time.
Changes can be made to courses as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any such changes made to the composition of the course will be highlighted to students during the induction period.
We do not anticipate making any changes to module titles and summaries or to the availability of modules as a result of the pandemic.
Changes can be made to modules as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any such changes made to module titles and/or availability of modules will be highlighted to students during the induction period.
We expect to deliver the course within the planned timescales to enable successful students to progress through and graduate from the course without delay.
In exceptional circumstances the sequence of learning and teaching activities may be changed, e.g. re-sequencing those modules that can be delivered more effectively under the current restrictions with those which would be more difficult to deliver, such as practical modules and placements.
We have not changed entry requirements as a result of the pandemic. However, the range of accepted alternatives have increased as has the way in which we select students, which now includes virtual interviews and online portfolios.
We have not changed entry requirements for international students as a result of the pandemic. However, in response to the pandemic, we now accept a much broader list of English language exams for entry to the course; the level of these exams remain the same.
Due to the current pandemic the course's teaching and learning activities will be delivered through both online and on-campus methods (blended learning) in 2020/21. In order to provide all students with a comparable on-campus experience, the University has committed to ensuring that all courses provide at least 30% of their teaching and learning activities on-campus.
While physical distancing measures remain in place, you will receive your learning and teaching via a blend of on-campus and on-line activities. Should your circumstances prevent your attendance at on-campus sessions, you will still be able to engage with your course in a way that allows you to progress. Where this is not possible, support will be available to consider what options are open to you.
The University will continue to closely monitor government announcements and advice in relation to the current pandemic and, where required, will take any necessary action in order to comply with such advice.
In the event that a further lockdown is enforced the University will aim to deliver the course fully online. This may require some additional changes being made to planned teaching and learning activities, including assessments. The majority of our courses are prepared to be delivered fully online if the situation requires it. Where the quality of the student experience may be compromised significantly, or the course is unable to be delivered fully online, the University may need to suspend the delivery of that course until a time that it can be delivered appropriately. Students will be supported in these situations to ensure they are able to make the right choices for their particular circumstances.
In the event that the current social distancing restrictions are fully lifted and the University is able to resume normal delivery of teaching and learning activities, courses will assess whether it is in the students' interest to resume normal delivery. In some cases it may be better to continue and complete modules under the planned blended delivery mode.
Changes to the overall breakdown of scheduled teaching hours, placements and guided independent study hours will not be made as a result of the pandemic. However, it is possible that some adjustments might be made at module level, e.g. a few more scheduled activities, in order to help ensure student engagement with blended learning.
Any changes made to the overall breakdown of scheduled teaching hours, placements and guided independent study hours for the course will be highlighted to students during the induction period.
'Scheduled teaching' includes teaching that is online either live or recorded / on demand.
Your individualised timetable for teaching block 1 (i.e. from September 2020 to December 2020) should be available by the end of August 2020. Timetables for teaching block 2 (i.e. from January 2021) will not be available until the autumn. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 9pm. To accommodate smaller group sizes and social distancing, we will need to maximise the time available for teaching. This means, we may have to use Wednesday afternoons and enrichment week for additional teaching slots. Timetables for part-time students will depend on the modules selected.
On campus classes, class sizes will be smaller, in line with social distancing measures. Online (synchronous) activities will be delivered via videoconferencing apps that will enable a full range of class sizes to be used as appropriate.
Changes can be made to modules, including how they are assessed, as part of normal enhancement processes in order to keep our modules up to date with current developments in that subject area. Due to the current restrictions in place, i.e. social distancing, it is anticipated that many formal on-campus examinations, including practical examinations, will be replaced with alternative assessments which can be completed online. These changes will be considered and approved through the University's processes to ensure that student assessments will be able to demonstrate they have achieved the expected learning outcomes. The approval process will also assess whether the change impacts the status of any professional body accreditation the course benefits from.
Any changes to the overall methods of assessment for the course will be highlighted to students during the induction period.
No changes are expected to the general level of experience or status of staff involved in delivering the course.
As a result of the social distancing restrictions in place, on-campus teaching activities may need to be split into smaller groups which may require the support of teaching assistants and student mentors, who will be managed by experienced staff.
There will be no changes to published tuition fees for 2020/21.
As a result of the blended delivery of courses in 2020/21, where a significant proportion of the teaching will be done online, students will need a personal laptop or computer and access to the internet to participate in online teaching and learning activities. Students who are able to travel will have access to computers on campus, however, it should be noted that access to on-campus facilities will be restricted due to social distancing requirements.
The University is considering how best to provide support to students who do not have access to suitable hardware and software requirements and access to the internet. Identifying students who require this type of support is an important milestone for the University in our journey to ensure equity of access while we continue to deliver our blended approach. Information about the support that will be available will be provided to students during the induction period.
There will be no changes to any existing University funding arrangements for 2020/21. Currently there are no indications from the UK government that there will be any changes to government funding arrangements.
There will be no changes to published tuition fees or funding arrangements specifically relating to international students for 2020/21.
Placements (including work and clinical placements) and field trips included as part of the course will go ahead as planned. However, to ensure students are able to gain maximum value from these activities, it may be necessary to reschedule them to later in the year when current restrictions have been lifted. We acknowledge that this year it may be more difficult for students to secure appropriate placements. In those situations, students will be guided and supported through the various options that will be available to them, including switching courses or interrupting their studies until a time when they can complete their placement.
Any proposed changes to placements or field trips would go through University's agreed processes where the impact of the change will be carefully considered. Students will be advised of any changes that may become necessary and appropriate support will be available to students to guide them through the various options that may be available to them.
In the interest of the health and wellbeing of our students, the University will ensure that appropriate risk assessments are made before students are sent on a placement.
Courses which require placements or field trips to be completed in order to pass relevant modules will have contingency plans in place in the event that a placement or field trip cannot be completed due to another lockdown or more stringent social distancing measures.
Voluntary placements or field trips may be rescheduled, or, as a last resort, cancelled if it becomes difficult to deliver them and doing so is in the interest of the health and safety of our staff and students.
No changes will be made to the qualification awarded, e.g. MSc, as a result of the pandemic.
Changes can be made to courses, including the qualification awarded (although very rare), as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area. Any changes made to the qualification awarded for the course will be highlighted to students during the induction period.
International students should maintain awareness of the UK government's and their home country's government advice on possible travel restrictions. The University will closely monitor advice and guidance published by the UK government and assess its impact on our international students. Appropriate advice and guidance will be provided as and when required.
The University will ensure students who are unable to attend on-campus learning and teaching activities are able to effectively engage with their studies remotely. For certain courses an inability to attend on-campus learning and teaching activities may not be in the students best interest, as it may impede their chances of succeeding in the course or lead to them receiving a poor learning experience. In such cases students will be advised and guided through the various options available to them, such as deferring their studies until they can engage fully with the course.