Publishing MA

30 credits

This module initiates you into the collaborative, creative business of commercial publishing and facilitates the development of your research, critical thinking and entrepreneurial skills. From books and magazines to apps and websites, you will explore the structure and operation of successful publishing companies, the stakeholders, tools and processes crucial to the development of profitable multi-platform products and services and the fundamental and disruptive business models used by both traditional companies and new industry-entrants.

After an immersive introduction to the complex and challenging nature of 21st century publishing, the module offers the opportunity for the generation and critical evaluation of your own publishing ideas. This involves using industry-standard sources and approaches to research and analyse markets, identify appropriate business models and operational strategies and build and present persuasive business cases.

Throughout, there is an emphasis on building robust and well-evidenced arguments to win support for theoretical assertions and practical publishing concepts. You also have the opportunity to work with your peers, and to critically evaluate each other's publishing proposals.

30 credits

The Kingston Publishing MA aims to equip you to participate actively in the current, fast-changing creative economy, and this module provides the opportunity to develop your employability and plan your future.  It offers you the chance to network with industry professionals, and to learn hands-on through placement in a real publishing environment – experiences which are vital in understanding how the business operates, and in securing employment.

The module begins with a series of masterclasses by a wide range of experts on key contemporary issues. The seminar which follows each event allows you to further engage in these critical debates, increasing the confidence and insight essential for networking and job seeking. 

Placements offer you the opportunity to match your interests with the diversity of situations in which publishing expertise is needed. During the module you will undertake a minimum of ten days with a host organisation. An active programme of preparation support is offered during this process. The work experience allows you to apply the knowledge and skills acquired through academic study. Critical reflection on the placement and on personal and professional development throughout the module ensures that you capitalize on your experiences.

Throughout the module you will be guided through practice in all aspects of career planning – from examining industry roles, sector and entrepreneurial opportunities, to the practical honing of skills in job searching, producing successful CVs and job applications, and interview preparation.

30 credits

This hands-on module gives students the key theory and the core practical skills needed to effectively manage content from raw material to finished print and digital presentation. Working in teams, students will carry out essential editorial and production tasks to produce a live published product. This group publication project enables students to collaborate to demonstrate the teamwork skills required for timely delivery, and to develop a thorough understanding of workflow and the associated processes. It also enables students to show how material gets turned into a market-appropriate product, ready for stakeholder approval and launch. The module enables students to illustrate how value gets added within the publishing supply chain, and to appreciate the content management systems and metadata vital in today's publishing environment.

By working on in-class exercises and assignment projects students will acquire and apply the key skills necessary to operate within a professional publishing context. Students will engage with project management, budgeting and costing, briefing, the different types of editing, design and layout, proofreading, and delivery. This module enhances employability by allowing students to use industry standard tools and packages, such as HTML, InDesign and Photoshop, and to improve understanding of basic typographic and design principles, the application of typesetting/mark-up skills, and production of publication ready files. Practising these hands-on skills will enhance students' understanding of how attention to detail can improve a product, make it the best it can be, and ensure it is presented profitably to its intended market.

30 credits

This module considers the various individuals and communities (colleagues, shareholders, retailers, distributors, customers and other stakeholders) involved in the business of content delivery, and how most effectively to disseminate information and influence their behaviour, in order to promote effective marketing and sales.

This module will enable students to understand the principles of marketing and sales, and develop associated skills in applying them to meet the demands of modern publishing. Students will undertake exercises and discussions about the various applications of sales and marketing within the publishing industry and consider their relevance through all stages of the publishing process.

Through this process students will learn how best to investigate the market for demand, how to predict that demand, and how to prepare, market and distribute information about a product or service, whether in whole or part, to promote profitable fulfilment of that demand.

Publishers operate in an international context and so must market and sell their products to customers around the globe. Students will therefore consider how publishers organise themselves to deliver international operations successfully, and explore associated cultural, pricing and communication issues.

60 credits

The Practical publishing project provides students with the opportunity to conceive, plan, manage and deliver a substantial publishing-related output in order to achieve specified goals. Examples of potential projects include producing and publishing a book, app or magazine, researching and presenting a start-up business plan or developing and implementing a major market research exercise. In all instances, students are expected to define a specific audience and relevant stakeholders, as well as personal development and project objectives. Students will also develop a structured project plan and a post-project critical evaluation, in order to identify personal goals for future professional development.

Depending on the nature of the chosen project, students will engage with different ranges of knowledge and skills, from practical print or digital production methods and processes to software expertise, market research (including questionnaire design, data analysis and interpretation) and business planning. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor at key points in the process.

60 credits

The Publishing Dissertation module provides students with the opportunity to independently conceive, explore, investigate and then deliver a significant study within the publishing industry and allied fields. The theoretical underpinning may vary according to the approach taken and the research questions chosen, but the outcome should be a sustained and coherent piece of detailed work, capable of publication and wider dissemination.

Depending on the issue chosen, students will engage with a range of professionals within the industry, and within related fields. Although students are expected to take responsibility for their own learning, they are supported and mentored by an individual supervisor during the process.