Mr David Cuff


I am currently Module Leader for BM6210 & BM5210 Professional Selling and BH5004 Consultancy in Practice. I joined Kingston University in April 2021 while continuing to practice in business consultancy; leadership development; and counselling/coaching services. I have thirty years business experience in the commercial and senior management areas of the media sector; plus in leadership and commercial development training. I have gained specialist knowledge and skills in the practice of B2B selling and buying; account management; media advertising; broadcasting; digital; TV production; media consultancy; media rights management; business strategy and commercial development. Formerly I was Commercial Director of Virgin Media TV; Exec VP, Commercial of Flextech TV and Broadcast Director of Initiative Media. Through the auspice of my own consultancy I worked with clients such as ITV, STV, Teachers TV, STAR TV (India) & BBC Worldwide. I studied at the University of East Anglia, Keele University and the University of Brighton. 

Academic responsibilities

Senior Lecturer


  • BA Hons Economic & Social Studies
  • PGCE Social Science for FE
  • PGDip Humanistic Psychotherapeutic Counselling

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