Mr David Cuff


I am currently managing a portfolio of working roles in business consultancy, teaching and counselling. I have thirty years business experience largely in the commercial and management areas of the media sector, with specialist knowledge in the practice of advertising; broadcasting; digital; TV production; animation; media buying/selling; media consultancy; media rights management; business strategy and commercial development. Formerly I was Commercial Director of Virgin Media TV; Exec VP, Commercial of Flextech TV and Broadcast Director of Initiative Media. Through the auspice of my own consultancy I worked with clients such as ITV, STV, Teachers TV, STAR TV (India) & BBC Worldwide. I studied at the University of East Anglia, Keele University and the University of Brighton and taught undergraduates at Hove College. A co-founder Towards People Limited, I continue to work with businesses, mainly supplying leadership and people development services; alongside designing and delivering commercial skills training. I am also practising humanistic psychotherapeutic counsellor at New Road Psychotherapy in Brighton.

Academic responsibilities

Adjunct Faculty


  • BA Hons Economic & Social Studies
  • PGCE Social Science for FE
  • PGDip Humanistic Psychotherapeutic Counselling

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