Mr David Cuff


I joined Kingston University in April 2021 while continuing to practice in business consultancy, leadership development and counselling/coaching services.

Academic responsibilities

Adjunct Faculty


  • BA Hons Economic & Social Studies at University East Anglia
  • PGCE Social Science for FE at Keele University
  • PGDip Humanistic Psychotherapeutic Counselling at University of Brighton
  • Systems Dialogue for Leaders (Coaching)
  • FIRO-B Practitioner

Teaching and learning

At Kingston University, I have taught across areas including Professional Selling, Business Consultancy, Leadership and Personal & Professional Development.

I have also taught Level 4 Advertising at Hove College, and Level 2 & 3 Sociology at De Stafford College.

Business, knowledge transfer and international

I have had over 20 years experience holding Board/Senior Leadership Team/Leadership positions in organisations such as Virgin Media TV, Flextech Television (Telewest) and Initiative Media, within the following areas:

  • Business Management
  • Business Development
  • B2B Buying & Selling
  • Media Rights Management
  • Broadcast Distribution
  • Broadcast Technology
  • Broadcast Compliance
  • People Development
  • Media Advertising
  • Full Service Advertising
  • Business Coaching
  • TV Production
  • Content Acquisition
  • Account Handling
  • Mentoring Training

Professional practice, knowledge exchange and impact

My former consultancy practice clients included:

  • ITV
  • Virgin Media TV
  • Teachers TV
  • STAR TV (India)
  • BBC Worldwide
  • Latest TV Brighton
  • Modern Toss Ltd

My former leadership development, sales training and business consultancy practice clients included:

  • STV
  • Diageo
  • Hidden Light studios
  • Sundog Pictures
  • Spun Gold
  • Brave Bison
  • Tangent
  • The Edinburgh TV Festival
  • Hidden Light Productions

My counselling practice clients include:

  • Martlets Hospice, Hove (ended 2022)
  • New Road Psychotherapy Centre, Brighton (2019-present)

Leadership and management

I am a Module Leader for the following modules:

  • BH5004 Consultancy in Practice
  • BM5210 Professional Selling (Level 5)
  • BM6210 Professional Selling (Level 6)

Professionally, I have held the following leadership roles:

  • Commercial Director, Virgin Media TV
  • Executive Vice President (Commercial), Flextech TV
  • Broadcast Director, Initiative Media

Social media