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I am a graphic designer and educator from Hong Kong.
Graduated from Central Saint Martins in 2007 and Hong Kong PolyU School of Design in 2015. I have been practising visual communication for corporates and higher education institutions for over 2 decades. My expertise is in identity design, branding, typography, publication, design criticism and strategy. I believe in idea-driven graphic design where creative thinking is the key substance. A hybrid of creative marketing strategy and appropriate design solution is the crucial factor to successful business. To me, passion, honesty and perseverance are the essential ingredients of great work.
Through my practising and teaching in Graphic Design, I try to push the boundaries of design provocation, as well as being a design citizen.
Good design is good education.