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Clearing Study Experience Research Collaborate About us

Professor Chris Hand

Faculty of Business and Social Sciences
Department of Strategy, Marketing and Innovation
Kingston Business School
Kingston Hill

Professor of Marketing

[email protected]

ORCID

Professor

About

I'm a Professor of Marketing in the Department of Strategy, Marketing, and Innovation, where I lead the Customer Insights Research Hub. I am coordinating the Business School's submission to the REF (Research Excellence Framework Unit of Assessment 17). I led the MRes in Business and Management (the Business School's Doctoral training programme) and have been the Course Director for the BSc in International Business and the BBA. I joined Kingston Business School in 2003.

I'm an economist by training. That background, and a spell as Research Fellow in Television Audience Statistics at Bournemouth Media School and the Department of Media Arts at Royal Holloway, eventually led me to the quantitative side of marketing.

I gained my PhD in Economics from the University of Portsmouth in 2001. I also hold a BA in Economics and an MSc in Business Economics from the University of Portsmouth and an MA in Strategic Marketing Management from Kingston University. I hold a Postgraduate Certificate in Learning and Teaching in Higher Education and am a Fellow of the Higher Education Academy.

Qualifications

BA (Hons) Economics
PgC Learning and Teaching in Higher Education
MSc Business Economics
MA Strategic Marketing Management
PhD Economics (thesis title: Empirical Studies of the Demand for the Cinema in the UK)
Fellow, Higher Education Academy
Certified Member, Market Research Society

Domains

Publications

Not seeing the wood for the trees: influences on random forest accuracy

Hand, Christopher and Fitkov-Norris, Elena, 2024, International Journal of Market Research, E-pub ahead of print

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Exploring the effects of personal and situational factors on cyber aggression

Tennakoon, Hemamali, Betts, Lucy, Chandrakumara, Anil, Saridakis, George and Hand, Chris, 2024, Cyberpsychology: Journal of Psychosocial Research on Cyberspace (18), 3, Published

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Self-employment experience effects on well-being: a longitudinal study

Saridakis, George, Georgellis, Yannis, Hand, Chris and Litsardopulos, Nicholas, 2023, Economic and Industrial Democracy (44), 2 pp 454-480, Published

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Does the accumulation of self-employment experience impact life satisfaction?

Hand, Christopher, Litsardopoulos, Nicholas and Saridakis, George, 2021, Journal of Business Venturing Insights (16), Published

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Multichannel shopping: the effect of decision making style on shopper journey configuration and satisfaction

Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris, 2021, Journal of Retailing and Consumer Services (58), Published

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Biology and being green: the effect of prenatal testosterone exposure on pro-environmental consumption behaviour

Hand, Chris, 2020, Journal of Business Research (120) pp 619-626, Published

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Do regional self-employment rates converge in the UK? Empirical evidence using club-clustering algorithm

Mendoza Gonzalez, Miguel A., Hand, Chris, Muñoz Torres, Rebeca I. and Saridakis, George, 2020, The Annals of Regional Science (65) pp 179-192, Published

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Founders' social identity and entrepreneurial self-efficacy amongst nascent entrepreneurs: a configurational perspective

Hand, Chris, Iskandarova, Marfuga and Blackburn, Robert, 2020, Journal of Business Venturing Insights (13), Published

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Spatial influences on domains of life satisfaction in the UK

Hand, Chris, 2020, Regional Studies (54), 6 pp 802-813, Published

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The effects of rural and urban areas on time allocated in self-employment: differences between men and women

Litsardopoulos, Nicholas, Saridakis, George and Hand, Christopher, 2020, Sustainability (12), 17, Published

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Do self-employment rates converge? Evidence from European OECD countries

Saridakis, George, Mendoza Gonzalez, Miguel A., Munoz Torres, Rebeca I. and Hand, Chris, 2019, Journal of Common Market Studies (57), 3 pp 551-562, Published

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What specific modes of internationalization influence SME innovation in Sub-Saharan least developed countries (LDCs)?

Abubakar, Yazid Abdullahi, Hand, Chris, Smallbone, David and Saridakis, George, 2019, Technovation (79) pp 56-70, Published

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An empirical study of purchase behaviour on social platforms: the role of risk, beliefs and characteristics

Benson, Vladlena, Ezingeard, Jean-Noel and Hand, Chris, 2019, Information Technology and People (32), 4 pp 876-896, Published

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How compulsive use of social media affects performance: insights from the UK by purpose of use

Benson, Vladlena, Hand, Chris and Hartshorne, Richard, 2019, Behaviour and Information Technology (38), 6 pp 549-563, Published

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Understanding multichannel shopper journey configuration: an application of goal theory

Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris, 2018, Journal of Retailing and Consumer Services (44) pp 108-117, Published

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Do the arts make you happy? A quantile regression approach

Hand, Chris, 2018, Journal of Cultural Economics (42), 2 pp 271-286, Published

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Online and store patronage: a typology of grocery shoppers

Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra, 2017, International Journal of Retail and Distribution Management (45), 4 pp 419-445, Published

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Audience behaviour or buyer behaviour: what can models of brand buying behaviour say about arts audiences?

Hand, Chris and Dall'Olmo Riley, Francesca, 2016, International Journal of Arts Management (19), 1 pp 69-82, Published

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The decay of positive and negative word of mouth after product experience

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris, 2014, Australasian Marketing Journal (22), 4 pp 350-355, Published

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Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?

Dall'Olmo Riley, Francesca, Hand, Chris and Guido, Francesca, 2014, Journal of Marketing Management (30), 9-10 pp 904-924, Published

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Segmenting the betting market in England

Hand, Chris and Singh, Jaywant, 2014, International Journal of Market Research (56), 1 pp 111-127, Published

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Distortion in retrospective measures of word of mouth

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris, 2013, International Journal of Market Research (55), 4 pp 477-486, Published

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Measuring brand choice in the older customer segment in Japan

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari, 2012, International Journal of Market Research (54), 3 pp 347-368, Published

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Searching for the picture: forecasting UK cinema admissions using Google Trends data

Hand, Chris and Judge, Guy, 2012, Applied Economics Letters (19), 11 pp 1051-1055, Published

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Do arts audiences act like consumers?

Hand, Chris, 2011, Managing Leisure (16), 2 pp 88-97, Published

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Book Review of: 'The Peacock Committee and UK broadcasting policy' by Tom O'Malley and Janet Jones (eds.)

Hand, Christopher, 2010, Journal of Cultural Economics (34), 3 pp 241-243, Published

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How stable is the seasonal pattern in cinema admissions? Evidence from the UK

Hand, Chris and Judge, Guy, 2010, Applied Economics Letters (18), 1 pp 81-85, Published

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Modelling patterns of attendance at performing arts events: the case of music in the United Kingdom

Hand, Christopher, 2009, Creative Industries Journal (2), 3 pp 259-273, Published

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Online grocery shopping: the influence of situational factors

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth, 2009, European Journal of Marketing (43), 9/10 pp 1205-1219, Published

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Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing

Collins, Alan, Hand, Chris and Linnell, Maggie, 2008, Journal of Cultural Economics (32), 3 pp 187-199, Published

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The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Hankinson, Philippa, Lomax, Wendy and Hand, Chris, 2007, Journal of Product and Brand Management (16), 4 pp 236-246, Published

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A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour

Jones, D.F., Collins, A. and Hand, C., 2007, European Journal of Operational Research (117), 1 pp 515-524, Published

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Internet advertising effectiveness: the effect of design for click-through rates for banner ads

Robinson, Helen, Wysocka, Anna and Hand, Chris, 2007, International Journal of Advertising (26), 4 pp 527-541, Published

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Vote clustering in tournaments: what can Oscar tell us?

Collins, Alan and Hand, Chris, 2006, Creativity Research Journal (18), 4 pp 427-434, Published

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Analyzing moviegoing demand: an individual-level cross-sectional approach

Collins, Alan and Hand, Chris, 2005, Managerial and Decision Economics (26), 5 pp 319-330, Published

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The lure of the multiplex? The interplay of time, distance, and cinema attendance

Collins, Alan, Hand, Chris and Ryder, Andrew, 2005, Environment and Planning A (37), 3 pp 483-501, Published

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What makes a blockbuster? Economic analysis of film success in the United Kingdom

Collins, Alan, Hand, Chris and Snell, Martin C., 2002, Managerial and Decision Economics (23), 6 pp 343-354, Published

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The distribution and predictability of cinema admissions

Hand, Chris, 2002, Journal of Cultural Economics (26), 1 pp 53-64, Published

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A cautionary (Canterbury) tale of causal AI

Hand, Christopher and Fitkov-Norris, Elena(2025). [Published]

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Self-employment, management and cognitive reflection revisited: mixed evidence from the UK

Hand, Christopher and Tamvada, Jagannadha Pawan(2025). [Published]

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Do online arts and music attract different audiences?

Hand, Chris and Kottasz, Rita(2024). [Published]

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Great expectations? Insights into UK SMEs' optimism from the inside and outside view

Do, Hang and Hand, Christopher(2023). [Published]

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Not seeing the wood for the trees? The effect of class imbalance and noise on random forests classification accuracy

Hand, Chris and Fitkov-Norris, Elena(2023). [Published]

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Sharing my experience or yours: the differential influence of self, social and social intention needs in stimulating positive word of mouth

Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher(2019). [Published]

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Psychological drivers of social talk: my experience or yours?

Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher(2019). [Published]

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Biology and being green: the effect of the digital ratio on the environmental consumption behaviour

Hand, Christopher(2018). [Published]

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What can a model of brand choice tell us about arts participation?

Hand, Christopher, Dall'Olmo Riley, Francesca and Kottasz, Rita(2018). [Published]

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Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts

Hand, Chris(2017). [Published]

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The effect of social class on multiple cause donation behaviour

Hand, Chris and Kottasz, Rita(2016). [Published]

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The influence of internationalisation on SME innovation in Least Developed Countries (LDCs)

Abubakar, Yazid Abdullahi and Hand, Chris(2016). [Published]

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Consumers' multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris(2016). [Published]

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Do men see red and pay less? The effect of background colour and gender on offered payments

Hand, Chris and Rasmussen, Iselin(2016). [Published]

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Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions

Robinson, Helen, Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia and Riley, Debra(2016). [Published]

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Comparing purchase patterns in online and offline gambling

Hand, Chris(2015). [Published]

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Examining the decoy effects in brand positioning

Boatswain, M.L., Kalafatis, S.P. and Hand, C.(2015). [Published]

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The effect of product conspicuousness in vertical downscale extensions: a replication

Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant(2014). [Published]

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Modelling the drivers of film box office performance

Hand, Chris(2013). [Published]

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Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation

Hand, Chris and McGill, John(2012). [Published]

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Gambling purchases in England: an empirical analysis of behavioural segments

Hand, Chris and Singh, Jaywant(2011). [Published]

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How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour

Singh, J., Dall'Olmo Riley, F. and Hand, C.(2010). [Published]

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How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris(2010). [Published]

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Differentiation in a branded commodity category: tapping into the behavioural data

Singh, Jaywant, Hand, Chris and Chen, Hsin(2009). [Published]

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Grocery brand loyalty transfer from in-store to online

Hand, Christopher and Chen, Hsin(2009). [Published]

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Brand performance in the UK grocery market: does buying online make a difference?

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia and Rettie, Ruth(2008). [Published]

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Offline to online: the transfer of store loyalty in grocery shopping in the UK.

Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Hand, Chris(2008). [Published]

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How stable are the seasonal patterns in cinema admissions? Evidence from the UK.

Hand, Chris and Judge, Guy(2008). [Published]

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Now I shop, now I don't: situational triggers of online grocery shopping behaviour

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant(2008). [Published]

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Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing

Collins, Alan and Hand, Chris(2007). [Published]

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Adoption and motivational factors for online grocery shopping in the UK

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia(2007). [Published]

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Internet advertising effectiveness: the effect of design on click-through rates for banners

Hand, Chris, Robinson, Helen and Wysocka, Anna(2005). [Published]

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