Professor Francesca Dall'Olmo Riley

About

Before my PhD from London Business School (1995), I worked in marketing management and direct marketing for several years in Italy (La Perla), the USA (Benetton) and the UK (Conran Design Group).  I joined Kingston Business School in 1997 after two years at the Open University.  I am now Professor of Brand Management and the Research Lead for the Marketing Group of the Strategy, Marketing and Innovation Department of Kingston Business School.  

Media enquiries

Journalists who would like to arrange interviews with the University's academic experts should contact the Communications team.

Academic responsibilities

Professor of Brand Management

Qualifications

  • 2013: Fellow Higher Education Academy
  • 1999: Postgraduate Certificate in Teaching and Learning in Higher Education, Kingston University
  • 1995: PhD, London Business School
  • 1982: Postgraduate Diploma in Business Studies, London School of Economics
  • 1981: Laurea in Business Administration, University of Bologna, Italy

Teaching and learning

Research

My main research interest is the study of brand management issues, particularly in relation to vertical brand extensions and to the relationship between behavioural and attitudinal loyalty to brands.  I collaborate with colleagues at the University of Zaragoza (Spain), the University of Southern Australia and Flinders University (Adelaide, Australia). 

I also have an interest in the study of multi-channel shopping behaviour (grants from the Academy of Marketing, 2014 and 2016).

I have published widely in international journals, and I am  Associate Editor of the Journal of Marketing Management.  I sit on the Advisory Board of the Journal of Customer Behaviour and on the Editorial Review Board of the Journal of Product & Brand Management.  I chair the Academy of Marketing Special Interest Group in Empirical Replications and Generalisations in Marketing Science.

Research student supervision

Publications

Number of items: 24.

Article

Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris (2021) Multichannel shopping : the effect of decision making style on shopper journey configuration and satisfaction. Journal of Retailing and Consumer Services, 58, p. 102286. ISSN (print) 0969-6989

Dawes, John, Stocchi, Lara and Dall'Olmo Riley, Francesca (2020) Over-time variation in individual's customer satisfaction scores. International Journal of Market Research, 62(3), pp. 262-271. ISSN (print) 1470-7853

Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris (2018) Understanding multichannel shopper journey configuration : an application of goal theory. Journal of Retailing and Consumer Services, 44, pp. 108-117. ISSN (print) 0969-6989

Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra (2017) Online and store patronage : a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552

Hand, Chris and Dall'Olmo Riley, Francesca (2016) Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences? International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X

Dall'Olmo Riley, Francesca, Scarpi, Daniele and Manaresi, Angelo (2009) Purchasing services online: a two-country generalization of possible influences. Journal of Services Marketing, 23(2), pp. 93-103. ISSN (print) 0887-6045

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Dall'Olmo Riley, Francesca, Rink, Lucy and Harris, Patricia (1999) Patterns of attitudes and behaviour in fragmented markets. Journal of Empirical Generalisations in Marketing Science, 4(3), pp. 62-91. ISSN (online) 1326-4443

de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566

Conference or Workshop Item

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (In Press)

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Investigating antecedents and consequences of word of mouth from a WOM sender’s perspective in the services context. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant (2014) The effect of product conspicuousness in vertical downscale extensions: a replication. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Antecedent and consequences of positive word of mouth from WOM sender’s perspective: a conceptual framework in the services context. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Dall'Olmo Riley, Francesca and Guido, Francesca (2013) Does size matter in fit perceptions, extension evaluation and post-extension brand image? In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Singh, J., Dall'Olmo Riley, F. and Hand, C. (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 July 2008, Aberdeen, Scotland.

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

This list was generated on Mon Sep 28 06:30:13 2020 BST.