Professor Youngseok Thomas Choi
Contact
- Email: y.choi@kingston.ac.uk
- Location: Kingston Hill
- Faculty: Faculty of Business and Social Sciences
- School: Kingston Business School
- Department: Department of Strategy, Marketing and Innovation
About
I am a Professor of Marketing and Data Analytics at Kingston Business School. Previously he was an Associate Professor/Reader at the University of Southampton and had held Senior lectureship at Brunel University London, lectureship at Loughborough University and Coventry University. Also, I was working as a research fellow funded by several EU projects (PolicyCompass, FP7, etc).
My research interests cover various digital data analytics topics based on advanced machine learning approaches that can derive hidden value from different data types. My research topics include:
- Computational behavioural science (behavioural sequencing).
- Marketing analytics and Data Visualisation with storytelling
- Data-driven Decision Making
- Energy data analytics (green IT).
- The philosophy of Artificial Intelligence within business contexts.
My work has been published in leading journals such as the Journal of the Association for Information Systems, Annals of Tourism Research, Computers and Operation Systems, Annals of Operation Research, Government Information Quarterly, and others. I also actively collaborate with Martech company dealing with consumer data and digital footprints.
Academic responsibilities
Professor of Marketing and Data Analytics
Qualifications
- PhD in Management Information Systems, Seoul National University, Republic of Korea
- BEng in Electrical Engineering and Computer Science, Seoul National University, Republic of Korea
- BEng in Technology Management, Seoul National University, Republic of Korea