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Public Acceptability of Behaviour Change Interventions

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Time: 11.00am - 12.00pm
Venue: Kingston Business School room 3035, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Price: free
Speaker(s): Prof. Dame Theresa Marteau, University of Cambridge

Public Acceptability of Behaviour Change Interventions

"When a proposed intervention has the potential to have an impact, policy makers may seek to increase public support. Reviewing the evidence for three potentially mutable predictors of public acceptability."

Prof. Theresa Marteau will be presenting current research from the field of psychological and behavioural sciences, in particular public acceptability of Behaviour Change Interventions. If you wish to attend please register your attendance, places are limited.

Public support of an intervention is a critical consideration for policy-makers considering implementing the intervention through policy. Support for large-scale interventions to change behaviour in health and other contexts is highest for information-based interventions such as public awareness campaigns (of limited effectiveness) and lowest for price-based interventions such as taxes (of higher effectiveness). When a proposed intervention is unpopular, yet has the potential to have an impact – be it on public health, the environment, or other domain - policy makers may seek to increase public support. This paper reviews the evidence for three potentially mutable predictors of public acceptability: perceived effectiveness, perceived fairness and lay theories of human behaviour.

Professor Theresa Marteau is Director of the Behaviour and Health Research Unit in the Clinical School at the University of Cambridge, and Director of Studies in Psychological and Behavioural Sciences at Christ's College, Cambridge. She studied psychology at the London School of Economics and Political Sciences (LSE) and the University of Oxford. 

Booking is essential to attend this event.

For further information about this event:

Contact: Karis Moon
Email: K.A.Moon@kingston.ac.uk

Directions

Directions to Kingston Business School room 3035, Kingston Hill campus, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB:

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