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Another shining example of a knowledge connection with Kingston


Shine Marketing, a specialist in building and marketing eCommerce websites, is pleased to announce that it is working with Kingston University on a new eCommerce research project.  The project aims to help Shine Marketing increase its service offering to its online retail clients through a deeper insight into ways of measuring customer behaviours on shopping websites. The collaboration is through a Knowledge Connect programme which is part funded by the London Development Agency and provides a way for Universities in and around London to share their research and knowledge for the benefit of small to medium enterprises. Shine Marketing will be the first business to take advantage of this scheme with Kingston University.

The habits of online shoppers can be measured in many different ways but the eCommerce industry still has much more to learn about consumers shopping habits to better the customer experience online.

Stephen Pratley, managing director of Shine Marketing comments: "As a specialist agency in eCommerce, we wanted to work with a leading eCommerce professor in the UK to further our knowledge in the area of tools that measure consumer behaviour online and in turn help our clients improve the online shopping experience they offer their customers.  We are thrilled to be working with Jonathan Briggs, Professor of eCommerce at Kingston University.  Professor Briggs brings the unusual combination of practical experience and academic theory through his work at the University and his own company Other Media."

The Knowledge Connect project will run for three months over the summer. It will involve detailed research and analysis of existing measurement tools on the market and how these tools can be adapted and the then replicated across different types of online retailers.

Professor Briggs comments: "I'm really excited about this project; it provides a fantastic opportunity to do some well-targeted research and development with a local company. Stephen Pratley has a high level of knowledge of eBusiness and this collaboration will be mutually beneficial to both parties.   We are already seeing signs of being able to extend this collaboration beyond the initial project and hope to find and develop an entirely new tool that enables online retailers to gain a better understanding of the customer experience and in turn build better eCommerce websites.  This project provides a very quick way to make a rapid assessment of whether some eCommerce ideas have wings and warrant further funding and investigation."

Briggs continues: "This project will also allow Shine Marketing to be part of a network where specialists from industry and research can come together to strengthen the local eBusiness community in South London and compete against the large agencies for big client projects."

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About Knowledge Connect

Knowledge Connect is a dynamic and practical programme that's helping London's businesses to grow and prosper by connecting them to the knowledge and expertise of the City's universities, colleges and research organisations. This funded programme provides a fantastic opportunity for businesses to develop new products, services and markets and for knowledge-base organisations to put their expertise to practical and commercial use.

About Shine Marketing

Shine Marketing is a specialist in building and marketing websites and eCommerce websites. Run by marketeers who have experience of running successful eCommerce businesses – Shine understands what is needed to create a successful retail business online with its strong focus on achieving return on investment for clients through user-focused design and effective marketing.

With specialist interests in fashion, beauty and fitness, Shine Marketing has built and marketed websites for brands such as Sahara, Zelens Skin Science ZPM and DeviDoll. Shine Marketing is based in Kingston-Upon-Thames, Surrey and was established in 2006.

About Enterprise at Kingston University

Kingston University believes it is very important for the local economy that education works effectively with business and industry, and offers a range of knowledge transfer and consultancy services as well as professional focused work-based training programmes.

For further information please contact: Caroline Wiggins, Business Accent PR, email: or call: 07739 709073 or Katrina Suppiah, Business Accent PR, email: or call: 07809 028711.