Dr Evy Sakellariou

About

In my role as the Course Director of the MSc Innovation Management and Entrepreneurship at Kingston Business School, I strive enthusiastically for helping  students to bridge theory with practice and to enhance their innovative thinking skills,  entrepreneurial behavior and, global orientation.

Prior to join Kingston Business School, I gained an extensive Higher Education experience by leading and teaching a wide range of innovation and marketing modules for diverse student cohorts at different levels including Phd and in different institutions (non-profit, private and state Universities in the UK and Greece).  I have also gained an in-depth experience in developing and teaching executive programs for lifelong education in organisations such as WWF, Bristol Mayers Squibb and Groupama. My exposure to different audiences has distilled in me the values of inclusivity and widening participation that I practice every day in classrooms.

Previously to my academic roles, I built a solid career as a Leadership member and Innovation/Marketing Manager at Unilever UK (Birds Eye Walls) and Unilever Greece - Cyprus.  My previous knowledge of the marketing and innovation functions and my strong professional network as a Fellow of the Chartered Institute of Marketing and an ex-Board member of the Hellenic Institute of Marketing has enabled me to plan and apply pedagogies with immediate relevance to students' learning needs and to current professions in the job market.

My research is my passion and lies in the areas of underground organisational creativity; and user insights & foresights for breakthrough innovation. I am a qualitative researcher and I mainly adopt applied ethnographic approaches and video-based ethnographic narratives as preferred research methods. I have published in leading academic journals (Technological Forecasting and Social Change, Creativity and Innovation Management,  Journal of General Management among others) business periodicals (e g Marketing Week) and international conference proceedings (BAM, IPDMC, EMAC)

Academic responsibilities

Senior Lecturer Course Director Msc Innovation Management and Entrepreneurship

Qualifications

  • Doctorate in Business Administration, School of Management, University of Surrey UK (corporate funding)
  • MBA, School of Business, Loyola University of Chicago USA (honors degree)
  • BBA, School of Business Administration, University of Pireaus Greece (Class Valedictorian)
  • Fellow Higher Education Academy
  • Fellow Chartered Institute of Marketing
  • French Sorbonne

Teaching and learning

BQ 7804 Advanced Qualitative Research

BS 7603 Entrepreneurship and Growth of Innovative Businesses

BS 7610 Research Project and Research Proposal (Dissertation)

BS 6203 International Entrepreneurship in SMEs

BS 4203 Innovation Management

Undergraduate courses taught

Postgraduate courses taught

Research

1.        Sakellariou E., Karantinou, K., Goffin, K. (2020) "From user insights to user foresights: Applying video-ased ethnographic narratives for user innovation in NPD" Technological Forecasting and Social hange, An International Journal on  line  (ABS, 3 impact factor  3,815)

2.        Sakellariou, E., Goffin, K., Mariakaki, A. (2018) "Storytelling Workshops: A tool for Breakthrough Product Innovation" The European Business Review (Sept.-Oct issue) http://www.europeanbusinessreview.com/storytelling-workshops-a-tool-for-breakthrough-product-innovation

3.        Sakellariou, E., Karantinou, K. Goffin, K. (2017) "Telling tales: Stories and Metaphors in the Fuzzy Front End of NPD" Creativity and Innovation Management Journal Special Issue, 26 (4): 353-369 (ABS 2, 1,43 impact factor).

4.        Sakellariou, E. and Theodoridis, P. (2015) "Marketing: Expenditure or Added Value Investment for Organizations in the time of economic crisis?" 1st Marketing Barometer – Findings and Insights", July 2015, Marketing Week on line http://www.marketingweek.gr/default.asp?pid=9&la=1&cID=3&arID=55691

5.        Sakellariou, E. (2016) contribution with mini case study in the 3rd edition of the textbook Innovation Management: Effective strategy and implementation by Goffin, K. and Mitchell, R. Palgrave edition, London UK.

6.        Sakellariou, E. and Karantinou, K, and Poulis, K. (2014) "Managing the global front end of NPD: Lessons learned from the FMCG industry", Journal of General Management, 39 (2): 61-81 (ABS, 2)

7.        Sakellariou, E. (2013) "Inquiry from the inside: A case study of participant observation" Quantitative and Qualitative Methodologies in the Economic and Administrative Studies Proceedings, 345-355.

8.      Sakellariou, E. (2010) "The front end of product development: A literature review", Archives of Economic History, XXII (blind double peer-reviewed)

9.        Sakellariou, E. (2010) contribution with case study in the 1st edition of the textbook Marketing Plans, How to develop efficient marketing programmes by Avlonitis, G. and Papastothopoulou, P. Stamoulis edition, Athens, Greece. 

 Academic Conferences-Workshops Presentations/Items (blind-peer reviewed)

10.     Mainemelis, C. and Sakellariou, E. (2019). "Navigating formal and informal trajectories in complex creative projects" BAM proceedings Birbingham, Sept 2019.

11.      Mainemelis, C. and Sakellariou, E. (2018). "Creative leadership and the art of disguise: A study of the slacklining trajectory in the evolution of creative projects" 78th Academy of Management Annual Meeting proceedings, Chicago.

12.      Mainemelis, C. and Sakellariou, E. (2018). "The slacklining trajectory in creative projects evolutions" 2nd CREI Workshop, University of Bath (by invitation only).

13.      Sakellariou, E., Karantinou, K. and Hogg, M. (2018). "Creativity in New Product Development: A systematic review and synthesis of the literature", INBAB Workshop, Kingston Business School

14.    Sakellariou, E., Karantinou, K., Goffin, K. and Anagnostaki, M. (2017) "Opening the black box of video-based ethnography" 24th Innovation and Product Development Management Conference proceedings, Reykjavik  

15.      Sakellariou, E., Karantinou, K.; Hogg, M. (2016) "Tractions and Elements for success: Navigating the global front end of NPD" 23rd Innovation and Product Development Management Conference proceedings, Glasgow  

16.     Sakellariou, E., Karantinou, K.; Goffin, K. (2016) "SECI or Sensemaking: Telling tales of Eureka Moments in NPD" 23rd Innovation and Product Development Management Conference proceedings, Glasgow  TRACK BEST PAPER invited for submission and publication at CIM Special Issue

17.      Sakellariou, E., Karantinou, K. and Goffin, K. (2015) "Magic moments: When customer insights emerge", 22st International Product Development Management Conference proceedings, Copenhagen  

18.     Sakellariou, E., Karantinou, K. and Goffin, K. (2014) "Customer insights: How managers use market research data to generate product ideas", 21st International Product Development Management Conference proceedings, Limerich

19.     Sakellariou, E. and Karantinou, K. and Poulis, K. (2013) "An action research investigation of the global front end of NPD" 20th International Product Development Management Conference proceedings, Paris

20.   Sakellariou, E. and Karantinou, K. (2012) "The success factors in the global front end", 41st European Marketing Academy Conference proceedings, Lisbon  

Qualifications and expertise

  • REF Internal Review Panel member
  • Kingston University Covid 19 Think Tank

Areas of specialism

  • Qualitative Research
  • Video-based ethnography
  • Underground organisational creativity
  • User foresights and user insights
  • New product development

Publications

Number of items: 16.

Article

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2020) From 'user insights' to 'user foresights' : applying video-based ethnographic narratives and user innovation in NPD. Technological Forecasting and Social Change, 153, p. 119873. ISSN (print) 0040-1625

Sakellariou, Evy, Goffin, Keith and Mariakaki, Agnes (2018) Storytelling workshops : a tool for breakthrough product innovation. The European Business Review, pp. 26-29. ISSN (print) 1754-5501

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2017) "Telling tales" : stories, metaphors and tacit knowledge at the fuzzy front-end of NPD. Creativity and Innovation Management, 26(4), pp. 353-369. ISSN (print) 0963-1690

Sakellariou, Evdokia and Theodoridis, Prokopis (2015) Μάρκετινγκ: Δαπάνη ή Προστιθέμενη Αξία στην Επιχείρηση εν Καιρώ Κρίσης; 1ο Βαρόμετρο Μάρκετινγκ» – Αναμενόμενα και Παράδοξα [= 1st barometer of marketing marketing : expense or value added to business in times of crisis?]. Marketing Week,

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2013) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

Book Section

Sakellariou, Evy [Author of introduction, etc.], Goffin, Keith and Mitchel, Rick (2016) Case study 8.10: Intracom Telecom - strategy through process. In: UNSPECIFIED, (ed.) Innovation management : effective strategy and implementation. 3rd ed. London, U.K. : Palgrave Macmillan. pp. 336-337. ISBN 9781137373441

Sakellariou, Evy (2013) Inquiry from the inside : a case study of participant observation. In: Frangos, Christos C., (ed.) Proceedings of the 3rd International Conference : Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences. Athens, Greece : Technological Educational Institute (TEI) of Athens. pp. 438-442. ISSN (print) 1791-8499 ISBN 9789609873949

Conference or Workshop Item

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2019) Future oriented sensemaking for customer insight in NPD. In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2018) Future oriented group sensemaking: when customer insights emerge. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

Mainemelis, Babis and Sakellariou, Evy (2018) Creative leadership as a political act. In: 2nd Workshop of the Centre for Research on Entrepreneurship and Innovation at Bath (CREI@Bath); 8-9 Mar 2018, Bath, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kaipso, Goffin, Keith and Anangostaki, Maria (2017) Opening the black box of video-based ethnography. In: 24th Innovation and Product Development Management Conference (IPDMC); 11-13 Jun 2017, Reykjavik, Iceland. ISSN (print) 1998-7374

Sakellariou, Evdokia, Karantinou, Kalipso and Hogg, Margaret (2016) Winning (or losing) in global product innovation. In: 23rd Innovation and Product Development Management Conference (IPDMC): “Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship”; 12-14 Jun 2016, Glasgow, U.K.. ISSN (print) 1998-7374

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2016) SECI or sensemaking : telling tales of eureka moments in NPD. In: 23rd Innovation and Product Development Management Conference "Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship"; 12-14 Jun 2016, Glasgow, U.K.. (Unpublished)

Sakellariou, E., Karantinou, K. and Goffin, K. (2014) Customer insights: how managers use market research data to generate product ideas. In: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”; 15-17 Jun 2014, Limerick, Ireland. ISSN (print) 1998-7374

Sakellariou, E., Karantinou, K. and Poulis, K. (2013) An action research investigation of the global front end of NPD. In: 20th International Product Development Management Conference (IPDMC) : "Re-enchanting Technology"; 23-25 Jun 2013, Paris, France. ISSN (print) 1998-7374

Sakellariou, Evy and Karantinou, Kalipso (2012) The success factors in the global front end. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

This list was generated on Thu Jun 4 05:09:04 2020 BST.

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