Dr Evy Sakellariou

Senior Lecturer Course Director Msc Innovation Management and Entrepreneurship

Contact

Email: e.sakellariou@kingston.ac.uk
Location: Kingston Hill
Faculty: Faculty of Business and Social Sciences
School: Kingston Business School
Department: Department of Strategy, Marketing and Innovation

About

I have a Bachelor degree in Business Administration from the University of Piraeus, Greece (Class Valedictorian) and a Master of Business Administration from the School of Business of the Loyola University of Chicago, USA. My Doctoral degree in Business Administration from the School of Management of the University of Surrey, UK was sponsored by Unilever UK and the Innovation Center of Unilever Italy.

Prior to join Kingston Business School, I have gained an extensive Higher Education experience by leading and teaching a wide range of innovation and marketing modules for diverse student cohorts at different levels and in different institutions (non-profit, private and state Universities in the UK and Greece). I have also an in-depth experience of developing and teaching executive programmes for lifelong education for organisations such as WWF, Bristol Mayers Squibb and Groupama.

Previously to my academic roles, I built a solid career as a Leadership member and Innovation/Marketing Manager of Unilever (Birds Eye Walls), UK and Unilever Greece and Cyprus. Currently, I serve the marketing community as, an elected by the managers, Board member of the Hellenic Institute of Marketing. My diverse background has helped me to gain a deep understanding of how theoretical knowledge is applied in practice. Moreover, my leadership responsibilities in hiring and coaching apprentices have provided me with rich insights on the skills and competencies required by young graduates to succeed in the industry.

My teaching and learning philosophy is to help students bridge efficiently theory with practice and enhance their employability skills.

My research lies in the area of innovation management and creative leadership. I have published in leading academic journals, business periodicals and international conference proceedings.

Areas of specialism

Sensemaking and Cognitive Aspects for Creativity and Innovation
Narrative and Ethnographic Approaches for Organizational Creativity
Creativity and Its Relations to Leadership and Deviance

Qualifications

DBA, School of Management, University of Surrey UK (corporate funding)
MBA, School of Business, Loyola University of Chicago USA
BBA, School of Business Administration, University of Pireaus Greece (Class Valedictorian)
Fellow Higher Education Academy
Fellow Chartered Institute of Marketing

Industry links

Board Member (elected by the General Assembly of Managers) of the Hellenic Institute of Marketing (Hellenic Association of Business Administration)

The Marketing Barometer Survey Project Leader with P.Theodoridis 2015-17.

The Hellenic Institute of Marketing: Member of the Evaluation Committee of the Marketing Excellence Awards

Unilever Global Alumni Member

Public Speaking:

Sakellariou, E.: "1st Marketing Barometer: Presentation of the Digital Marketing Insights" invited speaker at iMarketing Society Hub Conference, Athens, 2015.

Sakellariou, E. "Confidence Index and FMCG: A case study" invited speaker at the Green Business and Economic Crisis, Technological Institute of Athens, 2014.

Sakellariou, E. "Innovation and Entrepreneurship: From theory to practice" invited speaker at the Innovathens Conference, Athens, 2014.

Professional membership

British Academy of Management

European Institute of Advanced Studies in Management

Chartered Institute of Marketing UK

Chiltern American Women Association

The British Hellenic League

Research

Sakellariou, E., Goffin, K., Mariakaki, A. (2018) "Storytelling Workshops: A tool for Breakthrough Product Innovation" The European Business Review (Sept.-Oct issue)
Sakellariou, E., Karantinou, K. Goffin, K. (2017) "Telling tales: Stories and Metaphors in the Fuzzy Front End of NPD" Creativity and Innovation Management Journal Special Issue, 26 (4): 353-369 (ABS 2, 1,43 impact factor).
Sakellariou, E. and Theodoridis, P. (2015) "Marketing: Expenditure or Added Value Investment for Organizations in the time of economic crisis?" 1st Marketing Barometer – Findings and Insights", July 2015, Marketing Week on line
Sakellariou, E. (2016) contribution with mini case study in the 3rd edition of the textbook Innovation Management: Effective strategy and implementation by Goffin, K. and Mitchell, R. Palgrave edition, London UK.
Sakellariou, E. and Karantinou, K, and Poulis, K. (2014) "Managing the global front end of NPD: Lessons learned from the FMCG industry", Journal of General Management, 39 (2): 61-81 (ABS, 2)
Sakellariou, E. (2013) "Inquiry from the inside: A case study of participant observation" Quantitative and Qualitative Methodologies in the Economic and Administrative Studies Proceedings, 345-355.
Sakellariou, E. (2010) "The front end of product development: A literature review", Archives of Economic History, XXII (blind double peer-reviewed)
Sakellariou, E. (2010) contribution with case study in the 1st edition of the textbook Marketing Plans, How to develop efficient marketing programmes by Avlonitis, G. and Papastothopoulou, P. Stamoulis edition, Athens, Greece.