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Dr Evy Sakellariou


I have a Bachelor degree in Business Administration from the University of Piraeus, Greece (Class Valedictorian) and a Master of Business Administration from the School of Business of the Loyola University of Chicago, USA. My Doctoral degree in Business Administration from the School of Management of the University of Surrey, UK was sponsored by Unilever UK and the Innovation Center of Unilever Italy.

Prior to join Kingston Business School, I have gained an extensive Higher Education experience by leading and teaching a wide range of innovation and marketing modules for diverse student cohorts at different levels and in different institutions (non-profit, private and state Universities in the UK and Greece).  I have also an in-depth experience of developing and teaching executive programmes for lifelong education for organisations such as WWF, Bristol Mayers Squibb and Groupama.

Previously to my academic roles, I built a solid career as a Leadership member and Innovation/Marketing Manager of Unilever (Birds Eye Walls), UK and Unilever Greece and Cyprus. Currently, I serve the marketing community as, an elected by the managers, Board member of the Hellenic Institute of Marketing. My diverse background has helped me to gain a deep understanding of how theoretical knowledge is applied in practice. Moreover, my leadership responsibilities in hiring and coaching apprentices have provided me with rich insights on the skills and competencies required by young graduates to succeed in the industry.

My teaching and learning philosophy is to help students bridge efficiently theory with practice and enhance their employability skills.

My research lies in the area of innovation management and creative leadership. I have published in leading academic journals, business periodicals and international conference proceedings.

Academic responsibilities

Senior Lecturer Course Director Msc Innovation Management and Entrepreneurship


  • DBA, School of Management, University of Surrey UK (corporate funding)
  • MBA, School of Business, Loyola University of Chicago USA
  • BBA, School of Business Administration, University of Pireaus Greece (Class Valedictorian)
  • Fellow Higher Education Academy
  • Fellow Chartered Institute of Marketing

Teaching and learning


  • Sakellariou, E., Goffin, K., Mariakaki, A. (2018) "Storytelling Workshops: A tool for Breakthrough Product Innovation" The European Business Review (Sept.-Oct issue)

  • Sakellariou, E., Karantinou, K. Goffin, K. (2017) "Telling tales: Stories and Metaphors in the Fuzzy Front End of NPD" Creativity and Innovation Management Journal Special Issue, 26 (4): 353-369 (ABS 2, 1,43 impact factor).

  • Sakellariou, E. and Theodoridis, P. (2015) "Marketing: Expenditure or Added Value Investment for Organizations in the time of economic crisis?" 1st Marketing Barometer – Findings and Insights", July 2015, Marketing Week on line
  • Sakellariou, E. (2016) contribution with mini case study in the 3rd edition of the textbook Innovation Management: Effective strategy and implementation by Goffin, K. and Mitchell, R. Palgrave edition, London UK.

  • Sakellariou, E. and Karantinou, K, and Poulis, K. (2014) "Managing the global front end of NPD: Lessons learned from the FMCG industry", Journal of General Management, 39 (2): 61-81 (ABS, 2)

  • Sakellariou, E. (2013) "Inquiry from the inside: A case study of participant observation" Quantitative and Qualitative Methodologies in the Economic and Administrative Studies Proceedings, 345-355.

  • Sakellariou, E. (2010) "The front end of product development: A literature review", Archives of Economic History, XXII (blind double peer-reviewed)

  • Sakellariou, E. (2010) contribution with case study in the 1st edition of the textbook Marketing Plans, How to develop efficient marketing programmes by Avlonitis, G. and Papastothopoulou, P. Stamoulis edition, Athens, Greece. 

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