Ms Nataliya Kocheva


Before I started working in the commercial world, I have extensive experience as a professional athlete, where I had numerous international and national achievements, one of which was a bronze medal at the World   Handball Championships 1989.

I have worked as a consultant and market researcher for 20 years in Bulgaria and UK with many professional organisations including various for-profit and non-profit sports clubs and organisations.

I have been teaching since 2019 as an HPL at Kingston University across different departments aligning modules such as Entrepreneurship in SMEs, International Business and Trade, International Business Operations and Project Management.

I am currently working on a PhD which investigates the connection between the elite football club and their academy.

Academic responsibilities

Lecturer in Operations and Project Management


  • BSc (Hons) Business Management, Kingston University
  • MSc International Business Management with Project Management, Kingston University
  • MRes Business and Management
  • Prince2 and Agile

Teaching and learning

I am currently working on my PhD while teaching

BB5109 Contemporary Project Management

BS6205 Entrepreneurship in SMEs

Undergraduate courses taught

Postgraduate courses taught


Qualifications and expertise

  • MRes Business and Management
  • (In progress) PhD investigating the connection between the elite football club and their academy.


Number of items: 3.

Conference or Workshop Item

Fitkov-Norris, Elena and Kocheva, Nataliya (2023) Are we there yet? Thematic analysis, NLP, and machine learning for research. In: 22nd European Conference on Research Methodology for Business and Management Studies (ECRM 2023); 6 Sep 2023, Lisboa, Portugal.

Fitkov-Norris, Elena and Kocheva, Nataliya (2023) Causal AI as a tool for enhancing strategic foresight. In: Scenario Planning and Foresight 2023 : Advancing Theory and Improving Practice; 10-11 Jul 2023, Coventry, U.K.. (Unpublished)

Kocheva, Nataliya and Sakellariou, Evy (2023) Post-pandemic T&L : developing future skills through student engagement. In: Festival of Learning 2023; 22 Jun 2023, Kingston upon Thames, U.K.. (Unpublished)

This list was generated on Fri Jul 12 07:10:11 2024 BST.

Professional practice, knowledge exchange and impact

I have extensive experience as a professional sports athlete, coach and market researcher in Bulgaria and in the UK working with sports associations, elite sports clubs, schools and businesses.

For more than 20 years, I consulted various for-profit organisations  (from SMEs, Agriculture, logistics and HVAC); non-profit and professional sports clubs (sports bodies, schools, London boroughs and professional sports clubs in Bulgaria and the UK), where I had the opportunity to work and manage different stakeholders focusing strategy and improving operating performance.

Qualifications and expertise

  • Fellowship of the Higher Education Academy

Leadership and management

I am Module Leader of BB5109 Contemporary Project Management

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