International Business BSc (Hons)

Why choose this course?

Working across multiple countries is an everyday reality for most businesses. In an increasingly global environment, studying business from an international perspective is a must for business graduates. To be successful in business, you need to be capable of operating effectively in our globalised world and understand the complexities that underpin the factors of internationalisation: connectedness, boundaries, regulations and cultures.

Do you aspire to be a leader and decision-maker in an international business? This course will give you an understanding of business management practices all over the world and prepare you to work in global organisations.

It includes hands-on, practical experience through working on real business problems, consultancy projects with real clients and opportunities for internships. You'll also have lots of support to set up your own business. A personal development programme will help you discover your career ambitions and strengths and prepare you for your next step.

The experiences you'll gain will help you establish a business network and stand out from the crowd when starting your career. You'll learn from academic tutors, from experts from industry and from each other.

Please note the change in course title: This course previously ran as ‘International Business with Business Experience BSc (Hons)' until 2021. For 2022 entry onwards, it is named ‘International Business BSc (Hons)'.

Attendance UCAS code Year of entry
3 years full time N120 2023
4 years full time including foundation year N121 2023
4 years full time including sandwich year N122 2023

For 2023 entry please ensure your application is submitted before the UCAS January deadline 2023 as this course may not be in a position to consider applications submitted after this date.

Location Kingston Hill

Reasons to choose Kingston University

  • In just three years, you'll graduate with both a degree and the business experience that employers are looking for.
  • This course has been recognised for quality by the European Foundation for Management Development (EFMD) Programme Accreditation System.
  • You'll be exposed to all aspects of global business and supported to pursue your individual career ambitions. You'll also build a business network of peers and future colleagues from the UK and around the globe.

At Kingston Business School we lead

Embedded business experience

This degree comes with business experience opportunities throughout, including:

  • Embedded business skills to get you ready for your first day of your work internship or graduate job.
  • Module options to help you decide your career path.

You will have the opportunity to gain valuable, real-life and hands-on experience through:

  • University-based modules, which bring 'real-life' projects into the classroom. Examples include consultancy in practice or entrepreneurship modules, where you will work alongside your peers to develop your own business or find solutions for a live business project.
  • Networking opportunities with employers.

This course aims to increase your employability and future career success. You'll graduate from this degree with both the knowledge from a three-year degree and three months' direct business or research experience, helping you to stand out from the crowd.

What you will study

Take a look at some of the content and modules that you may have the opportunity to study on this course:

Year 1

Year 2

Optional year

Final year

Year 1 introduces the foundations of international business. You'll cover the environmental influences faced by organisations, and the key concepts of experience and service management.

You'll also learn about disruptive technologies and how they can be used to deliver digital enhanced solutions for all areas of business, as well as developing innovative ideas through business design thinking.

Core modules

Global Business Environments

30 credits

This module introduces you to the external context in which organisations operate and in which you will eventually work. As potential managers of the future, defined as someone involved in assisting and directing members of an organisation to achieve their organisational objectives, you'll need to be equipped to understand the component parts of the external context within which organisations function.

The variety and complexity of the external environment and interactions with industries and organisations has a significant impact upon the way organisations and teams are structured. You will gain the skills and knowledge required to be able to research, critically appraise, compare businesses across territories, sectors and size.

Data and Digital in Business

30 credits

Disruptive Technologies are the ultimate challenge in change management impacting not only industry structures and strategic positioning; it affects all levels of an organisation and its extended supply chain. You will review the basis of disruptive innovation and examine these by researching technologies and applications of today.

This module also focuses on how data analytics and digital technologies are utilised by businesses to enable better decisions and alter consumer interactions. You will use a problem-centric approach applying analytical techniques with the aid of information technology, and the development of employability skills associated with these.

Service Mindset and Business Relationships

30 credits

This module introduces students to core topics and concepts of experience and service management. This includes the behaviour and management of people in work situations, customers interacting with organisations, stakeholders or partners in the sourcing/resourcing and delivery of the proposition organisations offer.

You will understand and research the behaviour and needs of stakeholder groups, frame, and design experiences, connect, manage and measure these for business success. It builds an understanding of the complexity of relationships in and across global organisations and how these function in "best practice" situations; in building and managing relationships, partnerships and networks in start-up or smaller business situations.

Business Design Thinking

30 credits

Business design thinking is a set of methods and techniques applied to problems or opportunities to come up with ideas. You will gain an understanding of the challenges of managing creativity and innovation within organisations, and experience first-hand some of the typical problems faced in organisations today and work on ways in which to solve these creatively.

You will work with the input of real cases, external speakers and organisations and will be encouraged to present your ideas and findings.

In Year 2 you'll develop your problem-solving and decision-making skills in the context of international business functions.You'll also look at value creation across all areas of business, developing effective marketing programmes, and sustainable and responsible management.

You can choose from a range of optional modules covering sales and negotiation, technology in focus, and hands-on work experience.

Core modules

Unlocking Business Value

30 credits

This module looks at value creation across all functions of the corporation for different industries and types of businesses. It starts with the evaluation of the KPI's of different types of businesses and their respective industries and how to do peer and industry analysis. It then moves to evaluating investment decisions, including capital budgeting, calculating project returns and how to choose the best projects that maximise returns for investment objectives and given risk constraints.

You will learn how to unlock value in a choice of capital structure and financing decisions in terms of instruments, markets where you issue and how you determine your optimal capital structure subject to a target cost of funding and other structural constraints. It finishes with a review of how to put all this together to be able to value a business. Throughout the module you will also be introduced to how negotiation has an impact on each area.

Developing Effective Marketing Programmes

30 credits

In all business environments today, there is a need to understand the ways in which effective marketing programmes and customer engagement can create the business impact outlined in business strategy. Communications skills are consistently high on the external skills requirements list. This module seeks to combine these elements to provide you with the important knowledge and skills that you will need to organise, manage, and create effective marketing and communications programmes.

Sustainable and Responsible Management

30 credits

The module covers the concepts and knowledge of sustainable business and supply chain management by looking at the ethical issues that emerge in the interactions between a business and its stakeholders and implementation of socially responsible and sustainable programmes and initiatives. You will study Environmental, Social and Governance (ESG), innovation, the triple bottom line – economic, environmental and social sustainability in the supply chains, uncertainty and risk management, stakeholder value and reputation.

In addition, the module will provide you with the project tools and techniques that focus on how to create a business case for sustainable projects, as well as utilising traditional and contemporary project and product delivery frameworks to support the delivery of sustainable benefits both to businesses, and a wider community of stakeholders. You will consider how investment decisions can incorporate ethics and risk.

Operating in a Global Organisation

15 credits

This module is designed to develop your ability to analyse different business opportunities and risks when a firm's operation goes beyond the domestic market. You will also comprehend the practical knowledge and expertise required in a variety of operational circumstances that an international company can be faced with.

You will develop an integrative framework of facilitating global operations which deal with organisational structure, supply chain strategies, procurement and production strategies, international transport, and global supply chain risk management.

Optional modules

Sales and Negotiation

15 credits

The module is designed to develop the sales and negotiation skills essential for effective leadership and business management. You will gain knowledge in the psychology of selling and buying; along with interpersonal skills and commercial awareness needed for success in business.

You will gain insight into how the contemporary role of selling and buying is evolved since digital; where prospective customers are empowered with extraordinary, quick access to information about products and services.

Working with real briefs, you will learn key sales management skills such as how to create B2C and B2B sales strategies; how to write effective sales plans; and how to pitch them.

Technology in Focus

15 credits

This module introduces the changing landscape of information architecture use in enterprises. You will study typical business information architectures, along with the changes that commoditisation, disruption, and new and emerging IT technologies have on business processes, services, and end-user behaviour. Delivered through practical work engaging with technologies, the module will demonstrate the important link between evolving business strategy and IT.

Work Experience

15 credits

Through this module you will gain interpersonal and business problem-solving skills that are key to successful graduate level employment. You will develop and reflect on your skills and knowledge, and learn about the business environment and the world of work, linked to your main interests.

You can gain the skills and knowledge either through your current employment, or through a short work placement in commercial, industrial, public sector or third sector organisations.

Consultancy in Practice

15 credits

In this module you will gain interpersonal and business problem-solving skills that characterise the successful modern-day leader, manager, and management consultant. You will participate in a real consultancy project to a business or organisation operating in the current marketplace.

Academic theories, experiential learning design and models from Leadership, Management, Project Management, Psychology, Sales and Marketing are introduced and applied within class settings to relate theory to practice. You will be supported to acquire the interpersonal, team working, enquiry and problem-solving skills sought after by employers.

You have the option to take an additional year to study abroad or to undertake a year-long work placement (or even a mix of both).

Your final year develops your critical understanding and your ability to contribute to strategic thinking in a global business. You'll look at leadership in changing environments and be supported to grow your own leadership skills.

You'll also be able to expand your knowledge and skills within marketing, L&D, digital design and customer relationship management.

Core modules

Building Business Strategy

30 credits

This module covers the concepts, theories and techniques on which strategic management is based and explores their application in a wide range of international business and other settings.

It aims to expand students' perspective on wider issues and scenarios, identifying opportunities and growth over medium and long terms. You will develop your ability to communicate and present your commercial awareness across the board.

Leadership, Transformation and Complexity

30 credits

This module addresses complexity and sense making techniques to identify changes in the environment. It includes theoretical and practical perspectives of effective and responsible leadership in contemporary complex and changing organisational contexts. You will critically evaluate concepts of leadership alongside current practices of leading change in contemporary organisations faced with complex and uncertain environments.

You will critically reflect on your own leadership capacity and skills in initiating and leading change in different contexts, and consider your own progress and career journey in the context of these environments and leadership styles.

Global Business Futures

30 credits

Building on your previous knowledge of international business theories and concepts, this module develops your skills in applying theories to the real international business world through experiential learning working in international teams with real organisations.

You will be able engage in the latest debates and issues facing international business organisations and offer recommendations to solve real-life international business problems based on proper research data and analysis.

Optional modules

Professional Experience

15 credits

You will reflect upon the skills acquired in attaining your internship, alongside the conceptual and theoretical knowledge developed through your study of the core curriculum. 

You will prepare a brief for future students on how to make the most out of their internship, through the form of either a blog post, video, vlog (video blog), podcast or poster presentation

Digital Creativity in Marketing

15 credits

This module will enable you to understand specific techniques and best practices in digital marketing communications and engagement. You will gain hands-on experience of the latest developments in digital marketing communications and business tools and technology, such as search engine marketing, mobile marketing, social media, big data and analytics.

You will combine previously learned theoretical perspectives and practical applications and apply these to contemporary or live digital marketing challenges, providing creative responses.

The Learning Organisation

15 credits

This module addresses the need for Learning and Development (L&D) to be delivered in a strategic manner to enhance both individual performance and organisational success. You will develop an understanding of the status of L&D strategies in organisations, how to design and deliver responses to contemporary challenges and problems in L&D, as well as L&D technology.

Drawing upon knowledge acquired from a range of other modules, you will learn how to design successful knowledge management programmes.

Data and Digital Driven Design

15 credits

This module introduces the principles of using digital driven design to support compelling data narratives. This will equip you with the knowledge, skills and technologies required to manage and design a typical information architecture solution using an agile management approach on top of data foundations.

You will gain experience in Agile; in designing and implementing a prototype mobile and web application; in learning about modelling data and the importance of navigation and search, and in understanding data provenance, life cycles, and presentation.

CRM and Customer Success

15 credits

You will establish an understanding of Customer Relationship Management (CRM) as a comprehensive customer-centric approach to an organisation's strategy of acquiring, enhancing, and retaining its customers, and in some cases, a wider group of stakeholders (e.g. students, charity donors).

This module shows how CRM is based on a particular approach to business/marketing strategy/policy, business processes, customer service, employee training, marketing, sales, system applications and information management. An effective CRM strategy and system can reinforce sustainability and profitability of a business, so this module focuses on the business strategy associated with CRM and reflects upon specific strategic situations in which CRM might be deployed effectively.

This module also provides the opportunity to gain hands-on experience using an available commercial CRM software package to support business intelligence generated from CRM initiatives in support of marketing strategies, customer segmentation, customer retention measures and product offerings. You will also familiarise yourself with the notion of customer success and the roles in much demand in the contemporary marketplace.

Please note

Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.

Kingston Business School Accreditations

Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering.

AACSB Accredited logo


EFMD Programme Accreditation System

EFMD Programme Accreditation System

EFMD Programme Accreditation System

This programme is accredited by the EFMD Programme Accreditation System (EPAS).


Life on this course

Guest Alumni from Barclays & GSK

Kingston Business School graduates gave their advice and imparted words of wisdom to our first year students.

Entry requirements

Typical offer 2023

  • 112-128 UCAS tariff points (to include at least two A-levels or equivalent qualifications); Degree with foundation year 48
  • BTEC Lvl3 National: Distinction, Merit, Merit (DMM).
  • Candidates are normally required to hold five GCSE subjects at grade C/4 or above, including Mathematics and English Language.

Additional requirements

  • Entry on to this course does not require an interview, entrance test, audition or portfolio


  • We welcome applications from International Applicants. Please view our standard entry requirements from your country
  • All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5

Country-specific information

You will find more information on country specific entry requirements in the International section of our website.

Find your country:

Typical offer and UCAS points explained

Like most universities, we use the UCAS Tariff point system for our course entry requirements.

Find out more about UCAS Tariff points and see how A-level, AS level, BTEC Diploma and T-level qualifications translate to the points system.

Teaching and assessment

Guided independent study (self-managed time)

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking coursework assignments, and preparing and giving presentations. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, support you throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at Kingston University. 

Your workload

Year 1

Year 2

Final year

Year 1
  • Scheduled learning and teaching: 308 hours
  • Guided independent study (self-managed time): 892 hours
Year 2
  • Scheduled learning and teaching: 252 hours
  • Guided independent study (self-managed time): 948 hours
Final year
  • Scheduled learning and teaching: 258 hours
  • Guided independent study (self-managed time): 942 hours


  • Year 1 - 26% of your time is spent in timetabled learning and teaching activity
  • Year 2 -  21% of your time is spent in timetabled learning and teaching activity
  • Final year -  22% of your time is spent in timetabled learning and teaching activity

Contact hours may vary depending on your modules

How you will be assessed

Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:


Year 1

Year 2

Final year

Year 1
  • Coursework: 58%
  • Practical: 29%
  • Exam: 13%
Year 2
  • Coursework: 43%
  • Practical: 8%
  • Exam: 49%
Final year
  • Coursework: 98%
  • Practical: 0%
  • Exam: 2%

Feedback summary

We aim to provide feedback to you on your assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student friendly as possible, scheduled learning and teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts around students and lecture sizes are normally 30-50. However this can vary by module and academic year.

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

The following group of staff members are currently involved in the delivery of different elements of this course. This pool is subject to change at any time within the academic year.

Course fees and funding

2023/24 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2023/24 the fees for this course are:

 Fee category Amount
Home (UK students)

Foundation Year: TBA**


Year 1 (2023/24): £14,300 
Year 2 (2024/25): £14,700
Year 3 (2025/26): £15,100
Year 4 (2026/27): £15,500

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught international fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

** Foundation fees are awaiting the outcomes of the Government's 'Higher education policy statement and reform consultation'.

2022/23 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2022/23 the fees for this course are:

 Fee category Amount
Home (UK students)

Foundation year: £9,250


Foundation year: £13,900
Year 1 (2022/23): £13,900 
Year 2 (2023/24): £14,300
Year 3 (2024/25): £14,700

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Note for EU students: UK withdrawal from the European Union

The Government has recently announced that new students from the European Union and Swiss Nationals starting their course after August 2021 will no longer be eligible for a student loan in England for Undergraduate or Postgraduate studies from the 2021/22 academic year. This decision only applies to new EU students starting after 2021/22. If you are an existing/continuing EU student, you will continue to be funded until you graduate or withdraw from your course.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

Additional costs

Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.


Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks – this can cost between £50 and £250 per year.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences. Free WiFi is available on each of the campuses. You may wish to purchase your own computer, which can cost from £100 to £3,000 depending on your course requirements.

Photocopying and printing

In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.


Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train station and halls of residence.


There is an internship option in the second year. Travel for this will vary according to the location of the internship and whether travel costs are covered by the internship provider, but for a London-based internship, the cost of a London Travelcard for zones 1-6 for three months could cost up to £600.

If the placement year option is chosen, during this year travel costs will vary according to the location of the placement, and could be from £0 to £2,000.


You will be advised to purchase a specific calculator at a cost of approximately £10 to £20.

Field trips

There may be the opportunity for optional day trips to companies in London. The cost would be approximately £30 per year.

Work placements

Our course offers a work placement to help you develop your skills and gain invaluable experience, this option will also help you to:

  • Improve your career choices: Business experience and placements help you to make better-informed career choices and help you stand out from the competition when you look for a job
  • Help with your studies: Statistics indicate that on average students who do placements get better results in their final year
  • Develop your professional skills: Preparing you for your career
  • Increase your employability: Each year many of our students receive graduate job offers from their placement employer.

After you graduate

This degree can lead to a wide range of careers, particularly in an international environment. Graduates work as account executives, marketing coordinators, operations managers, technology officers or entrepreneurs developing an international business.

Types of jobs:

  • Account executive
  • Government officer
  • Marketing co-ordinator
  • Operations manager
  • Technology officer


  • Blue Pen
  • Experian Cheetah Mail
  • JP Morgan
  • Logic
  • S3 Group
  • Swedish Embassy

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

What our students say

Studying an International Business course, it was really important to me to go to a university that offers the opportunity to study and work abroad. Kingston has so many global partners all over the world so there is something to suit every student's requirements. I know that by studying abroad I will be increasing my employability as well as beginning to build an international professional network. Plus, I'll also get to travel, immerse myself in a different culture and learn a new language, and make new friends.

Alberto Mendes, International Business Management BSc(Hons)

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.