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The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This area includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing.
You will gain a strong foundation in all aspects of business with an opportunity to further develop your skills in marketing. Your broad background in business and management skills will prepare you for a range of graduate roles and sectors. A focus on marketing will give you an edge in the job market if you develop an interest in working in this field.
Please note: this course is still subject to validation.
|Attendance||UCAS code||Year of entry|
|3 years full time||N297||2023|
|4 years full time including sandwich year||2023|
|4 years full time including foundation year||2023|
Please note: this course is subject to validation.
You will study the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.
If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.
Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering.
You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.
The tuition fee for this course is to be confirmed.
Our undergraduate fees and funding section provides information and advice on money matters.
Our course offers a work placement to help you develop your skills and gain invaluable experience, this option will also help you to:
This course will prepare graduates for a career in business management with an opportunity to have greater depth in a marketing concentration across a variety of sectors. You will develop a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.