Dr Hamed Mehrabi

About

I earned a PhD in Marketing from the Lazaridis School of Business and Economics at Wilfrid Laurier University in Waterloo, Canada. My research is in the areas of marketing, strategy and innovation. I primarily investigate the impact of environmental and organizational factors on innovation and marketing strategies, and the performance consequences of these relationships. I have published in Industrial Marketing Management and Journal of Business Research and have been an ad hoc reviewer for several journals including the Journal of Business Venturing and Technovation.

I have also been a research collaborator at the Lazaridis Institute for the Management of Technology Enterprises. I have contributed to the Handbook of Measures for Research in International Entrepreneurship: Multi-item Scales Crossing Disciplines and Contexts.

Prior to joining Kingston Business School, I had different academic positions at Ryerson University in Toronto, Canada including a Lecturer and Limited-Term Assistant Professor of Marketing.

Academic responsibilities

Director of BSc Marketing & Advertising

Research

I currently have several research projects in progress. In one project, my co-investigators and I examine how marketing presence in the top management team impacts new product development processes and performance. A second project investigates the antecedents and performance consequences of business intelligence and analytics including customer analytics. 

Areas of specialism

  • Marketing Strategy
  • Innovation
  • Capabilities