Dr Hamed Mehrabi


I earned a PhD in Marketing from the Lazaridis School of Business and Economics at Wilfrid Laurier University in Waterloo, Canada. My research is in the areas of marketing, strategy and innovation. I primarily investigate the impact of environmental and organizational factors on innovation and capabilities, and the performance consequences of these relationships. I have published in Industrial Marketing Management and Journal of Business Research and have been an ad hoc reviewer for several journals including Journal of Business Venturing, Technovation, Journal of Business Research and Journal of Service Theory and Practice.

I have also been a research collaborator at the Lazaridis Institute for the Management of Technology Enterprises. I have contributed to the Handbook of Measures for Research in International Entrepreneurship: Multi-item Scales Crossing Disciplines and Contexts.

Prior to joining Kingston Business School, I had different academic positions at Toronto Metropolitan University (formerly Ryerson University) in Toronto, Canada including a Lecturer and Limited-Term Assistant Professor of Marketing.

Academic responsibilities

Senior Lecturer & Director of BSc Marketing & Advertising


  • PhD (Marketing)
  • Fellow of the Higher Education Academy

Teaching and learning

I am a Fellow of the Higher Education Academy.

Undergraduate courses taught


I am currently involved in several ongoing research projects. In one project, I collaborate with fellow researchers to analyze how the presence of marketing within top management teams influences new product development processes and performance outcomes. In a separate project, I am investigating the factors that precede and impact business intelligence and analytics, with a focus on customer analytics. Additionally, I am conducting a qualitative study to understand how businesses adapt their models in response to environmental uncertainty.

Areas of specialism

  • Marketing Strategy
  • Innovation
  • Capabilities


Number of items: 13.


Mehrabi, Hamed, Coviello, Nicole and Ranaweera, Chatura (2021) When is top management team heterogeneity beneficial for product exploration? Understanding the role of institutional pressures. Journal of Business Research, 132, pp. 775-786. ISSN (print) 0148-2963

Mehrabi, Hamed, Coviello, Nicole and Ranaweera, Chatura (2019) Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference. Industrial Marketing Management, 77, pp. 129-142. ISSN (print) 0019-8501

Keramati, Abbas, Mehrabi, Hamed and Mojir, Navid (2010) A process-oriented perspective on customer relationship management and organizational performance : an empirical investigation. Industrial Marketing Management, 39(7), pp. 1170-1185. ISSN (print) 0019-8501

Keramati, Abbas, Mehrabi, Hamed, Mojir, Navid and Mousakhani, Mohammad (2009) Customer relationship management and performance, a resource-based view of Iranian internet service industry. International Journal of Electronic Customer Relationship Management, 3(2), pp. 103-120. ISSN (print) 1750-0664


Coviello, Nicole [Editor], Yli-Renko, Helena [Editor], Chen, Ken (Yongjian) [Contributor], Kerr, Jon [Contributor], Mehrabi, Hamed [Contributor] and Tanguay, Greg [Contributor] (2016) Handbook of measures for international entrepreneurship research : multi-item scales crossing disciplines and contexts. Cheltenham, U.K. : Edward Elgar Publishing Limited. ISBN 9781784711399

Conference or Workshop Item

Keramati, Abbas, Mehrabi, Hamed, Chen, Ken and Palanichamy, Yazwand (2023) How does big data lead to performance advantage? Examining the role of resource and capability complementarity. In: ASAC 2023; 03-05 Jun 2023, Toronto, Canada. (Unpublished)

Mehrabi, Hamed, Chen, Yongjian (Ken) and Keramati, Abbas (2022) Organizing for customer analytics excellence in firms of different ages : complementarity of outside-in and inside-out resources. In: EMAC 2022; 24-27 May 2022, Budapest, Hungary.. (Unpublished)

Mehrabi, Hamed (2020) How marketing leadership in the top management team impacts new product development performance. In: ASAC 2020 : Virtual; 12 - 15 Jun 2020, Held online. (Unpublished)

Mehrabi, Hamed, Coviello, Nicole and Ranaweera, Chatura (2016) New product development capability and performance under institutional pressures : the role of the top management team. In: EMAC 2016; 24-27 May 2016, Oslo, Norway. (Unpublished)

Mehrabi, Hamed and Coviello, Nicole (2015) The contingency effect of environmental dynamism on the configuration of market-based capabilities : the role of entrepreneurial orientation. In: ASAC 2015; 13 - 16 Jun 2015, Halifax, Nova Scotia, Canada. (Unpublished)

Keramati, Abbas, Mojir, Navid and Mehrabi, Hamed (2009) Prioritizing investment in CRM resources to improve performance : an empirical investigation. In: International Conference on Information Management and Engineering; 03 - 05 Apr 2009, Kuala Lumpur, Malaysia.

Keramati, Abbas, Mehrabi, Hamed and Mousakhani, Mohammad (2008) The role of human, organization and technology in building competitive advantage with CRM : the case of Iranian internet service industry. In: IEEE INDIN 2008 : 6th IEEE International Conference on Industrial Informatics; 13 - 16 Jul 2008, Daejon, Korea.


Coviello, Nicole, Mehrabi, Hamed and Chen, Yongjian (Ken) (2018) Grow global : key performance drivers of Canadian technology firms. (Discussion Paper) Ontario, Canada : Lazaridis Institute for the Management of Technology Enterprises. 20 p.

This list was generated on Sat Sep 23 07:57:39 2023 BST.

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