Marketing and Advertising BSc (Hons)

Teaching Excellence Framework (TEF) Gold award

Teaching Excellence Framework (TEF) Gold award

Our commitment to high quality teaching has been recognised with a TEF Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

Why choose this course?

If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You'll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you'll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship, or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

Please note the change in course title: This course previously ran as ‘Marketing and Advertising with Business Experience BSc (Hons)' until 2021. For 2022 entry onwards, it is named ‘Marketing and Advertising BSc (Hons)'.

Attendance UCAS code Year of entry
3 years full time N590 2024 (Clearing)
4 years full time including foundation year N591 2024 (Clearing)
4 years full time including sandwich year N592 2024 (Clearing)

Please note: Teaching on this course may take place on more than one KU campus.

Main location Kingston Hill

Reasons to choose Kingston University

  • You'll experience how marketing and advertising work in today's rapidly-changing environment by working on real-life project briefs from client organisations.
  • When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
  • You'll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).
  • 100% of students thought staff were good at explaining things (NSS 2023).

At Kingston Business School we lead

It's a very flexible course – there is a big focus on IT, data and accounting within marketing. The word that best describes this course is ‘entrepreneurial' because a lot of the work you will do allows you to think freely and explore ideas that you're passionate about. The lecturers are always open to helping you with side projects and at Kingston there are plenty of opportunities. You will come across Bright Ideas and The Pitch from CIM – definitely enter these when you hear about them.

Altin Deda, Marketing and Advertising student

Altin Deda, Marketing and Advertising with Business Experience BSc (Hons), Chartered Institute of Marketing (CIM) The Pitch finalist 2021

I chose this course because I wanted to ensure that I get some real-world experience under my belt before entering the job market. 

Wayde Powys, Marketing and Advertising with Business Experience BSc (Hons)

Wayde Powys, Marketing and Advertising with Business Experience BSc (Hons)

When I graduate, I hope to specialise in market research to help develop marketing campaigns to help influence the world in a positive way.

Cherie Bell

Cherie Bell, Marketing and Advertising with Business Experience BSc (Hons)

About the Department of Strategy, Marketing and Innovation

The Department of Strategy, Marketing and Innovation comprises passionate and enterprising academics from a diverse range of backgrounds. Our undergraduate and postgraduate qualifications bring together research, practitioner insights and teaching expertise in the disciplines of marketing, international business, entrepreneurship, strategy and innovation.

Our courses are truly experiential, providing you with opportunities to undertake company visits, attend networking events and hear best practice from industry guest speakers.

What you will study

Take a look at some of the content and modules that you may have the opportunity to study on this course:

Year 1

Year 2

Optional year

Final year

In Year 1, you'll become familiar with the principles of marketing and marketing's core concepts. You'll gain an in-depth understanding of the role and function of marketing in modern business, so when you graduate you'll understand how you can add value to companies.

Core modules

The Principles of Marketing

30 credits

Marketing is all around us and in every part of our daily lives, be it as consumers, professionals, or businesses. This module explores the principles and practices of marketing and communications, from a hands-on ‘bottom-up' perspective as well as a more conceptual ‘top-down' viewpoint.

Questions such as 'what is marketing?' are investigated. You will develop an understanding of how marketing connects businesses, people and society.

The module is delivered via a 'practical-first' approach, with learning through experience as a key principle. This includes in-class activities such as lectures, co-creative workshops and case studies coupled with outside-the-classroom connections to marketers in action.

The Outputs of Marketing

30 credits

As Web3 advances and further disrupts the commercial, social and cultural environment, this module introduces you to the identification and management of the outputs that marketing activities create in the world around us.

Firstly establishing what the outputs of marketing activities are, from both a creative and technical perspective, you will then focus on making sense of the mass of information generated in the post-digital age. This includes learning how to confidently use common tools and techniques for the purpose of gathering, managing, and manipulating data and other forms of information.

You will build on your work-ready skills, to meet and exceed the expectations of future employers. This includes working with visual, verbal and numeric data, using excel, database management and AI.

The Business of Marketing

30 credits

This module takes you on a journey inside businesses and other enterprises to gain first-hand knowledge of marketing functions and the associated processes used by successful marketers.

Translating consumer insights into business solutions sets up innovation challenges for businesses. You will practically address these challenges. You will put theories, frameworks and processes into practice to systematically create your own product/service solutions in answer to consumer-related issues.

You will also work with careers and skills experts on your personal development plan and an ePortfolio through workshops and guided activities.

The Marketing Mindset

30 credits

The core objective of this module is to establish what makes a successful professional marketer and how organisations build the skills and knowledge of employees. This includes developing a critical understanding of concepts relating to the self, teams and leadership across different settings.

Working closely with a range of different business and marketing functions, you will gain first-hand knowledge of the types of jobs and roles available, as well as the associated characteristics required to succeed.

An element of self-assessment and analysis are part of this module, to aid self-reflection and personal development throughout the whole course.

In Year 2, you'll develop your knowledge and understanding of current approaches to the development of marketing strategies and how these are implemented through marketing plans. You'll gain practical insights into how consumers buy and use products, and react to marketing activity. You'll also learn about data-driven marketing and how AI and other technologies can be used to optimise marketing campaigns.

Core modules

Customer Insights and Market Research

30 credits

All businesses are highly dependent on knowledge of markets, consumer activity and decision-making to facilitate effective planning and operational activities. The role of the contemporary marketer in all organisations and all business models, from start-ups to global corporations, relies upon a successful research and insight engine.

This module will enable you to understand how research and insight can support marketing and business decision-making for impact. You will work on live scenarios to build your skills in research and insight derivation across a wide range of traditional to emergent techniques.

The module is delivered through a combination of lectures, theory-in-practice workshops, group exercises and computer-laboratory sessions.

Analytics and AI for Marketing

30 credits

Data analysis through data-driven marketing is becoming increasingly important. The demand for analytics-skilled marketers is growing faster than ever before.

This module introduces you to the core concepts and analytical techniques used to evaluate specific challenges and opportunities in marketing.

You will apply concepts of analytics, including the fundamentals of statistical analysis, visual analytics, and AI-based predictive/descriptive analytics to tackle actual marketing issues.

Advertising Tools, Techniques and Technologies

30 credits

This module investigates the practice of advertising and promotion in the business context, connecting you to current operational activities and technologies deployed in the advertising agency world today.

You will explore academic models to determine how advertising works, both from a creative development perspective and measurements of effectiveness (metrics), with application to planned campaigns.

You will have the chance to make key industry connections via insightful practitioner sessions and workshops. Topics include 'how to take a client brief and interrogate it', 'how to turn a brief into a clear project plan' and 'how to ensure advertising is on brand and aligned to client requirements'.

Optional modules (choose two)

Marketing Across Cultures

15 credits

This module will develop your knowledge of marketing across cultures. It will highlight the challenges and opportunities faced by a firm when marketing its products and services beyond its domestic borders.

Topics explored in this module include culture, sub-cultures, theories of cultural distance (e.g. Hofstede, Schwartz, Hall, and the GLOBE project) and disciplines such as History, Geography, Sociology and Anthropology, which will help you understand culture and its subsequent effect on international marketing strategy.

You will explore the role of culture in influencing a firm's marketing mix and discuss the impact of internet and new technology trends, such as artificial intelligence, on various facets of international marketing.

Mastering MarTech

15 credits

This module introduces the changing landscape of the data-driven marketing trend in marketing practice.

You will study typical marketing technologies (or MarTech), along with the structure of data marketing and data management platforms with analytics.

Through practical work engaging with marketing technologies, you will explore the important link between customer data management strategy and technology.

The Art of CX and UX

15 credits

As the digital realm becomes even more ever-present, it is essential for marketers to remain consumer-centric and manage all interactions customers have with digital products and services. This can be encompassed by consideration of the two industry-recognised activities of CX (customer experience) and UX (user experience).

You will be introduced to the broader concept of CX and consider how consumer-brand touchpoints manifest in a digital environment. You will also focus on the field of UX and specific product interactions and experiences.

You will gain hands-on knowledge of how to optimise a user experience and maximise overall customer experience. This module is creative and entrepreneurial with an opportunity to develop your critical thinking and problem-solving skills.

Planning and Running an Event

15 credits

In today's business environment, there is a need to understand the role of live events and their value as part of the communications mix. This module provides an understanding of the different types of business events. Key considerations include theming and branding, phases and timings, project management, budgeting and evaluation.

You will develop an awareness of the importance of contingency planning, considering sustainability issues, and the creative decision-making process involved in marketing of events. We will translate academic theories and experiential learning into practice, helping you gain the interpersonal, team-working, and problem-solving skills sought by employees.

A major part of this module involves planning, marketing and running a live event. You will gain experience of working from the event brief through to completion, giving you the experience and confidence to apply your skills to various business contexts and customer experiences.

Marketing for Sales Success

15 credits

In today's business environment, professional selling is a crucial skill for driving growth and maximising the value of marketing investments. This is a cutting-edge module that goes beyond traditional approaches to equip you with modern strategies for success in the digital and data-rich landscape.

You will study the theory and application of professional selling, sales management, and the role of technology in shaping sales strategies. You will master the art of recruiting, motivating, and managing sales teams while optimising resources.

By leveraging the latest insights and techniques, this module empowers you to navigate diverse business, professional and consumer contexts with confidence.

Work Experience

15 credits

Through this module you will gain interpersonal and business problem-solving skills that are key to successful graduate level employment. You will develop and reflect on your skills and knowledge, and learn about the business environment and the world of work, linked to your main interests.

You can gain the skills and knowledge either through your current employment, or through a short work placement in commercial, industrial, public sector or third sector organisations.

  • You have the option to take an additional year to study abroad or to undertake a year-long work placement (or even a mix of both).

In your final year, you'll apply your accumulated knowledge and skills in a project involving an in-depth investigation of a contemporary marketing topic. You'll use state-of-the-art equipment to discover the issues of buyers, behaviours and brands, while exploring what the future holds for brand in a virtual marketplace. You'll also learn how the different elements of the communications mix, such as advertising, public relations, sponsorship and digital marketing, work together to produce powerful marketing campaigns.

Core modules

My Marketing Project

30 credits

This module provides the opportunity to integrate and apply your accumulated knowledge and skills to a final-year project involving an in-depth investigation of a contemporary problem or issue in marketing.

You can personalise your learning by undertaking independent study to extend your knowledge and understanding in an area through tangible and portfolio-ready outputs.

You may pursue; a dissertation-style research project focussed on a marketing question; a practice-oriented challenge that centres on the creation of tangible outputs such as a web campaign, creative executions or positioning territories; work towards developing a technical solution to a marketing problem derived from data and analytics.

Brands, Buyers and Behaviours

30 credits

Marketing raises questions about how consumers buy and use products, and how they react to marketing interventions in the increased competitive global marketplace.

This module explores evidence, theory and technology about the issues of buyers, behaviours and brands. You will evaluate the latest developments in areas of buyer behaviour and brand development. This includes not only ‘how to' build a brand, but also the strategic decision-making processes brand managers develop.

You will carry out an in-depth dive into buyer behaviour is experienced using new technological advances and Kingston Business School's BRAINS (Behavioural Research Analytics In Neurotechnological Systems) lab equipment. You will also learn about the latest methods of investigation and analysis in consumer research and brand management, including what the future holds for brands in a virtual marketplace.

Integrated Marketing Communications

30 credits

This module enables you to examine the theoretical underpinnings of integrated marketing communications (IMC), addressing key marketing communication elements including advertising, sales promotion, direct and interactive communications, public relations, sponsorship and internal communications.

You will discuss and develop IMC plans for brands underpinned by latest research and industry insights. The module links closely with Digital Marketing and PR, providing a sound theoretical framework for the practical planning of marketing communications.

You will enhance your employability by developing critical thinking skills, research and information literacy skills.

Optional modules (choose two)

CRM and Customer Success

15 credits

You will establish an understanding of Customer Relationship Management (CRM) as a comprehensive customer-centric approach to an organisation's strategy of acquiring, enhancing, and retaining its customers, and in some cases, a wider group of stakeholders (e.g. students, charity donors).

This module shows how CRM is based on a particular approach to business/marketing strategy/policy, business processes, customer service, employee training, marketing, sales, system applications and information management. An effective CRM strategy and system can reinforce sustainability and profitability of a business, so this module focuses on the business strategy associated with CRM and reflects upon specific strategic situations in which CRM might be deployed effectively.

This module also provides the opportunity to gain hands-on experience using an available commercial CRM software package to support business intelligence generated from CRM initiatives in support of marketing strategies, customer segmentation, customer retention measures and product offerings. You will also familiarise yourself with the notion of customer success and the roles in much demand in the contemporary marketplace.

Marketing for Services

15 credits

The services sector has become one of the largest and most important sectors in the economy of most countries across the world. This module provides an in-depth understanding of the fast-evolving area of services.

We will explore the dynamics of services marketing to provide you with a critical understanding of the principles of services marketing and customer experience management. You will study the key factors contributing to customer-perceived service quality and customer satisfaction, which are paramount for the success of any service organisation.

You will understand how to analyse and interpret service quality data and how services marketing strategies could be developed to enhance customer satisfaction.

Multimedia Storytelling

15 credits

This module encourages you to engage critically and practically with the ways in which digital technologies and new media are used to curate and develop marketing communication and stories for audience engagement.

You will explore how outlets such as vlogging, podcasting, gaming and emergent modes of engagement are used to transform and reframe the act of telling stories for marketing purposes.

You will learn the specialist vocabulary, concepts and skills employed in storytelling in a variety of marketing and industries contexts. You will also look at the role of digital storytelling in narrative theory, such as the representation of narrative action, plot and character, and the use of words, images and sound as narrative devices.

Web3 for Marketers

15 credits

As Web3 develops, new frontiers are opening for marketers and brand owners. These include new types of brand extension, virtual activities, and more ways to connect with consumers through tactical brand related activities to build loyalty.

Not entering the metaverse or engaging with Web3 will not be an option for marketers who wish to remain on the cusp of technology and consumer interest. Therefore, this module offers a practical and practitioner -led roadmap for extending brands in a Web3 world. This includes an introduction to Web3/the metaverse and culminates in the ideation, development and design of bespoke Web3 brand activities.

You will enhance your analytical, digital, creative and problem-solving skills, in addition to developing your confidence to discuss Web3 brand activation with potential employers and stakeholders.

Marketing for Social Change

15 credits

Marketing entails understanding consumers' behaviours and attempting to influence choices, usually in a particular brand's favour.

This module explores how marketing activities can be used to promote voluntary behaviour change in a socially desirable direction and the ethical issues that arise in attempting to do so. You will study the concept of social marketing, the application of the marketing concepts and techniques to achieve specific behavioural goals related to social good, such as reducing energy usage or exercising more.

You will explore how marketing methods are and can be applied by different stakeholders including Governments, Charities, NGOs (non-governmental organisations) and Companies to achieve social aims.

Professional Experience

15 credits

You will reflect upon the skills acquired in attaining your internship, alongside the conceptual and theoretical knowledge developed through your study of the core curriculum.

You will prepare a brief for future students on how to make the most out of their internship, through the form of either a blog post, video, vlog (video blog), podcast or poster presentation.

Please note

Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.

Foundation year: Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc(Hons) course, you may want to consider studying this course with a foundation year.

The foundation year in business is part of a four-year degree and is taught at Kingston College, close to Kingston University's Penrhyn Road campus. You'll be introduced to professional skills, numerical concepts, business IT, marketing, customer care and business law.

Future Skills

Knowledge to give you the edge

Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

A female engineering student, in the engineering lab.

Kingston Business School Accreditations

Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offerings.

AACSB Accredited logo

Specialist careers support

You will take part in an Assessment Centre Experience, providing the opportunity to experience the pathway to employment with tailored feedback to help develop your employability skills for the world of graduate employment.

  • Develop your understanding of the jobs market, including current trends and opportunities, different recruitment processes and how to identify relevant roles
  • Receive personalised feedback reports to help you to improve and progress
  • Access additional webinars on top tips, employer expectations and best practice
Specialist careers support

Kingston Business School: be who you want to be

Entry requirements

If you would like to join us through Clearing 2024, please call our Clearing line on 0800 0483 334 (or +44 020 8328 1149 if you are calling from outside the UK) and speak to our friendly and knowledgeable hotliners who will be able to provide information on available courses and will guide you through your options.

Please note the entry requirements listed below are for 2025 entry only.

Typical offer 2025

  • 120-136 UCAS tariff points (to include at least two A-levels or equivalent qualifications); Degree with foundation year 64 points
  • BTEC Lvl3 National: Distinction, Distinction, Merit (DDM)

Typical offer 2024

  • 120-136 UCAS tariff points (to include at least two A-levels or equivalent qualifications); Degree with foundation year 64 points.
  • BTEC Lvl3 National: Distinction, Distinction, Merit (DDM).
  • Candidates are normally required to hold five GCSE subjects at grade C/4 or above, including Mathematics and English Language.

Additional requirements

Entry on to this course does not require an interview, entrance test, audition or portfolio


  • We welcome applications from International Applicants. Please view our standard entry requirements from your country
  • All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5

Country-specific information

You will find more information on country specific entry requirements in the International section of our website.

Find your country:

Typical offer and UCAS points explained

Like most universities, we use the UCAS Tariff point system for our course entry requirements.

Find out more about UCAS Tariff points and see how A-level, AS level, BTEC Diploma and T-level qualifications translate to the points system.

Teaching and assessment

Scheduled learning and teaching on this course includes timetabled activities including lectures, seminars and small group tutorials.

Guided independent study (self-managed time)

Outside the scheduled learning and teaching hours, you will learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, preparing for and completing your work for assessments. Some independent study work may need to be completed on-campus, as you may need to access campus-based facilities such as studios and labs.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, support you throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at Kingston University. 

Your workload

A course is made up of modules, and each module is worth a number of credits. You must pass a given number of credits in order to achieve the award you registered on, for example 360 credits for a typical undergraduate course or 180 credits for a typical postgraduate course. The number of credits you need for your award is detailed in the programme specification which you can access from the link at the bottom of this page.

One credit equates to 10 hours of study. Therefore 120 credits across a year (typical for an undergraduate course) would equate to 1,200 notional hours. These hours are split into scheduled and guided. On this course, the percentage of that time that will be scheduled learning and teaching activities is shown below for each year of study. The remainder is made up of guided independent study.

  • Year 1: 29% scheduled learning and teaching
  • Year 2: 19% scheduled learning and teaching
  • Year 3: 22% scheduled learning and teaching

The exact balance between scheduled learning and teaching and guided independent study will be informed by the modules you take.

Your course will primarily be delivered in person. It may include delivery of some activities online, either in real time or recorded.

How you will be assessed

Types of assessment

  • Year 1: Coursework 90%; practical 10%
  • Year 2: Coursework 80%; practical 20%
  • Year 3: Coursework 100%

Please note: the above breakdowns are a guide calculated on core modules only. If your course includes optional modules, this breakdown may change to reflect the modules chosen.

Feedback summary

We aim to provide feedback to you on your assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student friendly as possible, scheduled learning and teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

This can vary by module and academic year.

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

The following group of staff members are currently involved in the delivery of different elements of this course. This pool is subject to change at any time within the academic year.

Course fees and funding

2025/26 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2025/26 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
Foundation Year: £5,760
International Year 1 (2025/26): £17,700
Year 2 (2026/27): £18,500
Year 3 (2027/28): £19,200
Year 4 (2028/29): £19,900

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

2024/25 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2024/25 the fees for this course are:

 Fee category Amount
Home (UK students)

Foundation Year: £9,250


Year 1 (2024/25): £16,200 
Year 2 (2025/26): £16,800
Year 3 (2026/27): £17,500
Year 4 (2027/28): £18,200

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught international fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Note for EU students: UK withdrawal from the European Union

The Government has recently announced that new students from the European Union and Swiss Nationals starting their course after August 2021 will no longer be eligible for a student loan in England for Undergraduate or Postgraduate studies from the 2021/22 academic year. This decision only applies to new EU students starting after 2021/22. If you are an existing/continuing EU student, you will continue to be funded until you graduate or withdraw from your course.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

Additional costs

Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.


Most of your readings will be available through the library at no extra cost to you. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks – these can cost between £50 and £250 per year.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences. Free WiFi is available on each of the campuses. You may wish to purchase your own computer, which can cost from £100 to £3,000 depending on your course requirements.

Photocopying and printing

In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.

Field trips

There may be the opportunity for optional day trips to companies in London. The cost would be approximately £30 per year.


Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train station and halls of residence.

Work placements

Our course offers a work placement to help you develop your skills and gain invaluable experience, this option will also help you to:

  • Improve your career choices: Business experience and placements help you to make better-informed career choices and help you stand out from the competition when you look for a job
  • Help with your studies: Statistics indicate that on average students who do placements get better results in their final year
  • Develop your professional skills: Preparing you for your career
  • Increase your employability: Each year many of our students receive graduate job offers from their placement employer.

After you graduate

This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.