Mr Peter Martins da Silva


Prior to starting a second career in academia in 2009 as an hourly paid lecturer, I had mid-level and senior management roles in the manufacturing (building systems, automotive and defence/aerospace), chemicals and telecommunications sectors. 

My specialty has been international project management, with a focus on the telecoms industry.  During my time at Ameritech and Sprint, I led their international expansion via privatisations.  At Ameritech I led their consortium formation, due diligence and competitive bidding process to privatise the Hungarian and Belgian government-owned telecoms monopolies.  Later I let Sprint's winning consortium to build a second long-distance carrier in Brazil.  

I also gained significant cross-cultural communications experience by helping expand a submarine cable company's operations and services into India and other countries in South Asia and the Middle East.

Academic responsibilities

Senior Lecturer and Course Director, International Business


  • BA (Economics), University of California, Berkeley
  • MBA, Harvard University Graduate School of Business
  • MRes, Kingston Business School
  • SFHEA, Higher Education Academy
  • PRINCE2 Agile® Practitioner

Teaching and learning

I teach undergraduate and postgraduate classes in Strategic Management, International Business Environment & Trade, Culture and International Business and Cross-cultural Communications. I am Course Director of the undergraduate International Business course.

  • As Course Director, helped revalidate the IB course and helped secure EFMD reaccreditation and have proceeded with implementation of recommendations

Qualifications and expertise

  • PRINCE2 Agile® Practitioner
  • SFHEA, Higher Education Academy

Undergraduate courses taught

Postgraduate courses taught


Anderson, M. and Martins da Silva, P. (2015) 'Evaluations of co-brands: a two-country comparison',Expert Journal of Marketing, 3 (2), pp. 51-61.

Riley, D., Martins da Silva, P. and Behr, S. (2015) The impact of packaging design on health product perceptions. Marketing and Business Development (MBD) International Conference. Bucharest: Bucharest University of Economic Studies Publishing House.

Qualifications and expertise

  • Masters in Research, Kingston University, 2018

Business, knowledge transfer and international

Start-up in November 2022 and management of a Knowledge Transfer Partnership (KTP), Ashtead Engineering Limited, based in West Byfleet, Surrey.

Qualifications and PROFESSIONAL expertise

  • PRINCE2 Agile® Practitioner

Professional practice, knowledge exchange and impact

I have developed live brief projects where students research cultural enclaves in the London metro area.  I am currently working on developing expanded ties between the university and charitable and cultural organisations in London for the purpose of conducting cross-cultural communications field research and providing active teaching and learning opportunities for our international students.