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Prior to starting a second career in academia in 2009 as an hourly paid lecturer, I had mid-level and senior management roles in the manufacturing (building systems, automotive and defence/aerospace), chemicals and telecommunications sectors.
My specialty has been international project management, with a focus on the telecoms industry. During my time at Ameritech and Sprint, I led their international expansion via privatisations. At Ameritech I led their consortium formation, due diligence and competitive bidding process to privatise the Hungarian and Belgian government-owned telecoms monopolies. Later I let Sprint's winning consortium to build a second long-distance carrier in Brazil.
I also gained significant cross-cultural communications experience by helping expand a submarine cable company's operations and services into India and other countries in South Asia and the Middle East.
Senior Lecturer and Course Director, International Business
I teach undergraduate and postgraduate classes in Strategic Management, International Business Environment & Trade, Culture and International Business and Cross-cultural Communications. I am Course Director of the undergraduate International Business course.
Anderson, M. and Martins da Silva, P. (2015) 'Evaluations of co-brands: a two-country comparison',Expert Journal of Marketing, 3 (2), pp. 51-61.
Riley, D., Martins da Silva, P. and Behr, S. (2015) The impact of packaging design on health product perceptions. Marketing and Business Development (MBD) International Conference. Bucharest: Bucharest University of Economic Studies Publishing House.
Start-up in November 2022 and management of a Knowledge Transfer Partnership (KTP), Ashtead Engineering Limited, based in West Byfleet, Surrey.
I have developed live brief projects where students research cultural enclaves in the London metro area. I am currently working on developing expanded ties between the university and charitable and cultural organisations in London for the purpose of conducting cross-cultural communications field research and providing active teaching and learning opportunities for our international students.