Dr Rita Kottasz
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Associate Professor
- Email:
- [email protected]
About
I joined Kingston Business School in 2016. Currently, I am Associate Professor of Marketing within the Department of Strategy, Marketing and Innovation at Kingston University, London.
As of January 2020, I am Editor-in-Chief of the Journal of Philanthropy, Wiley (previously: Journal of Philanthropy and Marketing). I also serve on the editorial boards of Arts and the Market (Emerald Publishing), the International Journal of Arts Management (Ecole des Hautes Etudes Commerciales) and Young Consumers (Emerald Publishing).
Recent Awards
2022 Winner Faculty of Business and Social Science Research Award, Kingston University, London
2021 Winner of the 'Outstanding Paper in the 2021 Emerald Literati Awards'. Bucknell Bossen, C. and Kottasz, R. (2020), "Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers", Young Consumers, Vol. 21 No. 4, pp. 463-478.
2021 Winner of the Personal Tutor of the Year, Kingston Business School, Kingston University, London
2020 Winner of the Academic Impact Award for Developing Student Employability, Kingston University, London
2019 Best paper prize: Consumer Saudade: Mediating the Relationship between Screen Fandom and Abnormal Consumption of Screen-Related Products. 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice, Italy
2019 Academy of Marketing Research Grant Winner: Title of Project: Driverless Futures: A Customer Value Proposition for Non-Customers of Conventional Cars
Qualifications
- Roehampton University (PhD degree awarded by University of Surrey); Pratt Institute, USA; Central Saint Martin's, University of the Arts; London Guildhall University
- MSc Arts Management
- PhD in Non-profit Management
- PGCTLHE, Chartered Marketer, FHEA, CMBE
- BSc Marketing and German
Domains
Most recent publications
Bennett, R., Kottasz, R., & Yuan, P. Y. (2025). The mediating role of digital innovation capability on the relationship between organisational agility and performance: the case of the UK arts and culture sector. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2025.2465893
Shabbir, Haseeb, Bennett, R., Kottasz, Rita, Vijaygopal, R., Gardasz, B., Adams, J. and Kendall, P. (2024) Poverty porn as humanitarian business : the effects of framing, affect intensity and spokesperson characteristics. Business & Society, ISSN (print) 0007-6503 (In Press)
Specialisms
- Social science, philanthropy, third sector research
Editor in Chief of the Journal of Philanthropy - Wiley Online Library
Publications
Transitioning from the Journal of Philanthropy and Marketing to the Journal of Philanthropy
Kottasz, Rita, 2026, Journal of Philanthropy (31), 2, E-pub ahead of print
The mediating role of digital innovation capability on the relationship between organisational agility and performance: the case of the UK arts and culture sector
Bennett, Roger, Kottasz, Rita and Yuan, Pei Yu, 2025, Cogent Business & Management (12), 1, Published
Poverty porn as humanitarian business: the effects of framing, affect intensity and spokesperson characteristics.
Shabbir, Haseeb, Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini, Gardasz, Bettina, Adams, Julian and Kendall, Paddy, 2024, Business & Society, E-pub ahead of print
A typology of disintermediated giving and asking in the non-profit sector
MacQuillin, Ian, Kottasz, Rita, Locilento, Juniper and Gallaiford, Neil, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print
Charitable giving and the disintermediation of the non-profit and voluntary sectors
Niles, Meredith, Kottasz, Rita and Wymer, Walter, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print
Philanthropy for philanthropy's sake
Kottasz, Rita, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print
Who gives to food banks? A study of influences affecting donations to food banks by individuals
Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2023, Journal of Nonprofit and Public Sector Marketing (35), 3pp 243-264, Published
Driverless futures: current non-drivers' willingness to travel in driverless vehicles
Kottasz, Rita, Bennett, Roger, Vijaygopal, Rohini and Gardasz, Bettina, 2021, Journal of Marketing Management (37), 15-16pp 1656-1689, Published
Making space for co-creation: heritage attractions that host contemporary art
Shaw, Stephen J., Bennett, Roger and Kottasz, Rita, 2021, International Journal of Heritage Studies (27), 9pp 869-883, Published
The role of brand equity and crisis type on corporate brand alliances in crises
Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita, 2020, European Management Review (17), 4pp 821-834, Published
Willingness of people who are blind to accept autonomous vehicles: an empirical investigation
Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2020, Transportation Research Part F: Traffic Psychology and Behaviour (69)pp 13-27, Published
Post-series depression: mediating the relationship between screen fandom and abnormal consumption of screen-related products
Kottasz, Rita and Bennett, Roger, 2020, International Journal of Arts Management (23), 1pp 15-26, Published
Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
Bucknell Bossen, Christina and Kottasz, Rita, 2020, Young Consumers (21), 4, Published
Post-series depression: scale development and validation
Kottasz, Rita, Bennett, Roger and Randell, Tom, 2019, Arts and the Market (9), 2pp 132-151, Published
Attitudes towards autonomous vehicles among people with physical disabilities
Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2019, Transportation Research Part A: Policy and Practice (127)pp 1-17, Published
Willingness of people with mental health disabilities to travel in driverless vehicles
Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2019, Journal of Transport and Health (12)pp 1-12, Published
Using artwork to market sensitive issues within heritage museums: three case studies
Bennett, Roger, Shaw, Stephen and Kottasz, Rita, 2016, Museum Management and Curatorship (31), 5pp 460-473, Published
Factors potentially affecting the successful promotion of electric vehicles
Bennett, Roger, Kottasz, Rita and Shaw, Stephen, 2016, Journal of Social Marketing (6), 1pp 62-82, Published
Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events
Kottasz, Rita and Bennett, Roger, 2016, Journal of Marketing Communications (22), 3pp 284-306, Published
Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London
Kottasz, Rita, 2015, Journal of Dental Hygiene (20), 2pp 100-121, Published
Understanding the 'social' in arts, heritage and non-profit marketing
Kerrigan, Finola, Kottasz, Rita and Waite, Kathryn, 2013, Social Business (3), 2pp 87-90, Published
Attractiveness of limited edition artwork for first-generation newly affluent consumers
Bennett, Roger and Kottasz, Rita, 2013, International Journal of Arts Management (15), 3pp 21-38, Published
Factors affecting visual artists' levels of commitment to artwork distributors
Kottasz, Rita and Bennett, Roger, 2013, Arts Marketing: An International Journal (3), 1pp 21-40, Published
Public attitudes towards the UK banking industry following the global financial crisis
Bennett, Roger and Kottasz, Rita, 2012, International Journal of Bank Marketing (30), 2pp 128-147, Published
Management of unprofitable donors by UK fundraising charities
Bennett, Roger and Kottasz, Rita, 2011, Journal of Customer Behaviour (10), 4pp 309-333, Published
Strategic, competitive, and co-operative approaches to internationalisation in European business schools
Bennett, Roger and Kottasz, Rita, 2011, Journal of Marketing Management (27), 11-12pp 1087-1116, E-pub ahead of print
Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors
Kottasz, Rita, 2008, Journal of Nonprofit and Public Sector Marketing (16), 1-2pp 95-121, Published
The role of corporate art in the management of corporate identity
Kottasz, Rita, Bennett, Roger, Savani, Sharmila and Ali-Choudhury, Rehnuma, 2008, Corporate Communications: An International Journal (13), 3pp 235-254, Published
Catching the early walker: an examination of potential antecedents of rapid student exit from business-related undergraduate degree programmes in a post-1992 university
Bennett, Roger, Kottasz, Rita and Nocciolino, Julia, 2007, Journal of Further and Higher Education (31), 2pp 109-132, Published
The role of the corporate art collection in corporate identity management: the case of Deutsche Bank
Kottasz, Rita, Bennett, Roger, Savani, Sharmila, Mousley, Wendy and Ali-Choudhury, Rehnuma, 2007, International Journal of Arts Management (10), 1pp 19-31, Published
Ethnocentric tendencies amongst arts audiences
Kottasz, Rita and Bennett, Roger, 2006, International Journal of Nonprofit and Voluntary Sector Marketing (11), 4pp 303-317, Published
Advertising planning, ad-agency use of advertising models, and the academic practitioner divide
Gabriel, Helen, Kottasz, Rita and Bennett, Roger, 2006, Marketing Intelligence and Planning (24), 5pp 505-527, Published
'I didn't enjoy it one bit': causes and effects of 'terrible' visitor experiences at performing arts venues
Bennett, Roger and Kottasz, Rita, 2006, Journal of Customer Behaviour (5), 1pp 27-57, Published
Widening participation and student expectations of higher education
Bennett, Roger and Kottasz, Rita, 2006, International Journal of Management Education (5), 2pp 47-65, Published
The impact of ethnocentrism on perceived reputation and emotional liking of artworks: a comparative analysis
Kottasz, Rita and Bennett, Roger, 2005, International Review on Public and Non Profit Marketing (2), 2pp 9-21, Published
Differences in the donor behavior characteristics of young affluent males and females: empirical evidence from Britain
Kottasz, Rita, 2004, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations (15), 2pp 181-203, Published
How should charitable organisations motivate young professionals to give philanthropically?
Kottasz, Rita, 2004, Undersea and Hyperbaric Medicine (9), 1pp 9-27, Published
Construed artistic identity and resistance to identity change in UK theaters: an empirical investigation
Bennett, R. and Kottasz, R., 2001, Corporate Reputation Review (4), 3pp 223-234, Published
Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium
Bennett, Roger and Kottasz, Rita, 2001, British Journal of Educational Technology (32), 4pp 471-482, Published
The shape of things to come: how marketing services organisations anticipate the future
Bennett, Roger and Kottasz, Rita, 2001, Journal of Targeting, Measurement and Analysis for Marketing (9), 4pp 309-325, E-pub ahead of print
Promotional message strategies for disability charities' employment services
Bennett, Roger and Kottasz, Rita, 2001, International Journal of Nonprofit and Voluntary Sector Marketing (6), 1pp 21-32, Published
Advertisement style and the recruitment of charity volunteers
Bennett, Roger and Kottasz, Rita, 2001, Acta Materialia (8), 2pp 45-63, Published
Lead user influence on new product development decisions of UK theatre companies: an empirical study
Bennett, Roger and Kottasz, Rita, 2001, International Journal of Arts Management (3), 2pp 28-39, Published
Emergency fund-raising for disaster relief
Bennett, Roger and Kottasz, Rita, 2000, Disaster Prevention and Management: An International Journal (9), 5pp 352-359, Published
Practitioner perceptions of corporate reputation: an empirical investigation
Bennett, Roger and Kottasz, Rita, 2000, Corporate Communications: An International Journal (5), 4pp 224-234, Published
Major gift fundraising: unlocking the potential for your nonprofit
Kottasz, Rita, Sargeant, Adrian and Eisenstein, Amy (2015). Plymouth, U.K.: [Published]
What drives individuals to initiate donation-based crowdfunding appeals? An application of the charity disintermediation typology
Kottasz, Rita, MacQuillin, Ian and van Teunenbroek, Clare (2024). In: Mitchell, Sarah-Louise, Hyde, Fran, (eds.), Abingdon, U.K.: [Published]
Non-profit and charity marketing: navigating amidst the growing markets for 'social conscience and pressure for purpose‘
MacQuillin, Ian, Bennett, Roger and Kottasz, Rita (2023). In: Parker, Lukas, Domegan, Christine, Brennan, Linda, Kubacki, Krzysztof, (eds.), Abingdon, U.K.: Routledge [Published]
Segmenting for arts marketing: the mistake of adopting useless criteria
Kottasz, Rita and Prestini, Stefano (2020). In: Addis, Michela, Rurale, Andrea, (eds.), Abingdon, U.K.: Routledgepp 244-280 [Published]
Distributing visual artworks: challenges and perspectives
Kottasz, Rita and Bennett, Roger (2014). In: OÔÇÖReilly, Daragh, Rentschler, Ruth, Kirchner, Theresa A., (eds.), Abingdon, U.K.: Routledgepp 364-374 [Published]
Resistance to identity change in UK theatres
Kottasz, Rita (2006). In: Maitland, Heather, (eds.), London, U.K.:pp 71-78 [Published]
Ethnocentrism and perceptions of the quality of home country and foreign artwork: a comparison of English and Hungarian arts visitors
Kottasz, Rita and Bennett, Roger (2005). pp 238-243 [Published]
Data fragmentation in fundraising nonprofits: problems and possible solutions
Legese, Zeryihun, Donnelly, Sean, Kottasz, Rita and Bennett, Roger(2024). [Published]
Understanding the establishment of crowdfunding appeals in support of charitable causes: a conceptual framework of motivations
Kottasz, Rita, van Teunenbroek, Claire and Wade, Matthew(2024). [Published]
Do online arts and music attract different audiences?
Hand, Chris and Kottasz, Rita(2024). [Published]
Revolutionising digital provision within the arts and cultural sectors
Kottasz, Rita and Larsen, Gretchen(2023). [Published]
Poverty porn and charity donation behaviour: an empirical study
Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]
A typology of disintermediated giving in the charitable (and non-profit) sectors
MacQuillin, Ian, Locilento, Juniper, Kottasz, Rita, Niles, Meredith, Kazunga, Tum and Gaillaiford, Neil(2022). [Published]
Effectiveness of poverty porn for charity fundraising advertisements
Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]
Effectiveness of poverty porn for charity fundraising advertisements
Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]
Cross-selling of digital arts and heritage performances and exhibitions: organisational change during and after the Covid pandemic
Kottasz, Rita and Bennett, Roger(2022). [Published]
Consumer Saudade: mediating the relationship between screen fandom and abnormal consumption of screen-related products
Kottasz, Rita and Bennett, Roger(2019). [Published]
Consumer saudade: mediating the relationship between screen fandom and abnormal consumption of screen-related products
Kottasz, Rita and Bennett, Roger(2019). [Published]
Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities
Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita(2019). [Accepted/In press]
Small charities and pro bono marketing assistance: a relationship analysis
Bennett, Roger and Kottasz, Rita(2018). [Published]
What can a model of brand choice tell us about arts participation?
Hand, Christopher, Dall'Olmo Riley, Francesca and Kottasz, Rita(2018). [Published]
Fanship, closure and the effects of post-series depression on the screen consumer: an empirical study
Kottasz, Rita and Bennett, Roger(2017). [Published]
Micro charities‘ use of unpaid assistance in the management of their marketing communications
Bennett, Roger and Kottasz, Rita(2017). [Accepted/In press]
The effect of social class on multiple cause donation behaviour
Hand, Chris and Kottasz, Rita(2016). [Published]
Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues
Bennett, Roger, Shaw, Steve and Kottasz, Rita(2015). [Published]
Memories of the banking industry's role in the global financial crisis: the impact of anger on message processing and recall
Kottasz, R. and Bennett, R.(2013). [Published]
Demand for expensive limited edition artwork among first generation affluent buyers
Bennett, Roger and Kottasz, Rita(2012). [Published]
Managing the reputation of the banking industry consequent to the financial crisis: antecedents of customer memory and recall
Bennett, Roger and Kottasz, Rita(2012). [Published]
Ethnocentrism and perceptions of the quality of home country and foreign artwork: a comparison of English and Hungarian arts visitors
Kottasz, Rita and Bennett, Roger(2005). [Published]
Charity donation preferences of the affluent young British male: an empirical study
Kottasz, Rita(2003). [Published]
Motivating the affluent young male to donate to non-profit arts organisations
Kottasz, Rita(2003). [Published]