Dr Rahul Chawdhary
Senior Lecturer in Marketing & Strategy
Contact
- Email: r.chawdhary@kingston.ac.uk
- Location: Kingston Hill
- Faculty: Faculty of Business and Social Sciences
- School: Kingston Business School
- Department: Department of Strategy, Marketing and Innovation
About
I am a Senior Lecturer in Marketing & Strategy in the Department of Strategy, Marketing and Innovation.
I was the course director of BBA from September (2015) till April (2016) and that of MSc International Business Management from January (2016) till August (2018).
My primary research interest is in the domain of word of mouth. My research has been published in journals such as Journal of Marketing Management and International Journal of Market Research. I have also reviewed manuscripts for journals such as Studies in Higher Education; Journal of Interactive Marketing and European Journal of Marketing.
I am the module leader and tutor for Marketing Practice taught at level 4. Furthermore, I also teach Global Marketing Management and Marketing Principles and Practice at level 7.
I am external examiner for undergraduate programmes of Faculty of Management, Bournemouth University.
Areas of specialism
- Word of Mouth
Courses taught
Undergraduate
Postgraduate
Qualifications
- PhD
- MSc Management and Business Studies Research
- MSc Strategic Marketing
- Postgraduate Diploma in Marketing
Publications
Number of items: 13.
Article
East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X
Book Section
Chawdhary, Rahul (2019) Marketing for scientists. In: Mellor, Robert B., (ed.) Management for scientists. Bingley, U.K. : Emerald Publishing Limited. pp. 113-128. ISBN 9781787692046
Conference or Workshop Item
Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2017) Are you listening to me: effect of recommendation rejection and acceptance on the WOM Sender? In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..
Elwalda, Abdulaziz, De Oliveira, Mauro and Chawdhary, Rahul (2017) Replication : what makes online review helpful in emerging markets. In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..
Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2016) Return to sender: exploring the consequences of WOM on the person who articulated it. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (In Press)
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. (In Press)
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Investigating antecedents and consequences of word of mouth from a WOM sender’s perspective in the services context. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Antecedent and consequences of positive word of mouth from WOM sender’s perspective: a conceptual framework in the services context. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Service encounters: case for understanding organisational sub-cultures. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.
Thesis
Chawdhary, Rahul (2015) Investigating the consequences of word of mouth from a WOM sender's perspective in the services context. (PhD thesis), Kingston University, .