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I am a Senior Lecturer in Marketing Strategy at Kingston Business School within the Department of Strategy, Marketing and Innovation. I have been teaching both undergraduate and postgraduate students in the Kingston Business School for the last 7 years.
Awards, Recognitions and Research Grants
1. Winner, Most Innovative Teacher award, Academic Impact Awards, Kingston University (2022).
2. Winner, Lecturer of the Year award, KBS (2021).
3. Winner, Best Full Paper award in the Marketing & Retail track at British Academy of Management (2019).
4. Winner, Personal Tutor of the Year award, KBS (2019).
5. Winner, Academy of Marketing Research Grant (2018) & Director of Research Prize, KBS (2013).
6. Runners Up, Best Use of Technology award in (2020).
7. Runners Up, Lecturer of the Year award in (2020).
8.. Finalist for Market Research Society (MRS) Silver Medal in the best paper category in 2018 for the research paper titled: "The Impact of Word of Mouth on Intention to Purchase Currently Used and Other Brands"
Senior Lecturer in Marketing Strategy
I am currently module leader and tutor for two post graduate modules: Global Marketing Management taught to students of MSc Marketing & Brand Management and MSc Marketing Communications & Advertising. Furthermore, I also lead and teach on the International Marketing module which is delivered to post-graduate students pursuing MSc International Business Management and MSc Financial and Business Management.
I am the module leader and tutor for an under-graduate module called Integrated Marketing Communications taught on the BSc Marketing & Advertising degree. I led and taught Marketing Practice module to the first-year undergraduate students of BSc Business Management between 2015-2022.
I also supervise dissertations and research projects at both undergraduate and postgraduate levels.
My primary research interest is in the domain of word of mouth, luxury branding, services, emotions and non-profit marketing. My research has been published in journals such as Journal of Marketing Management and International Journal of Market Research. I have also reviewed manuscripts for journals such as Studies in Higher Education, Journal of Interactive Marketing, Journal of Business Research and European Journal of Marketing.
Member of the Editorial Board: Journal of Philanthropy & Marketing (formerly International Journal of Non-Profit and Voluntary Sector Marketing).
I am also founding member of WOM Research Group within Kingston Business School.
Quamina, L.T., Xue, M. and Chawdhary, R. (2023) Co-branding as a masstige strategy for luxury brands : desirable or not? Journal of Business Research, 158, p. 113704. ISSN (print) 0148-2963
Chawdhary, Rahul, Merz, Eva‐Maria and van Weert, Anton (2022) Editorial : special issue Covid‐19 and donation behaviour : evidence on different types of donation behaviour from different countries. Journal of Philanthropy and Marketing, 27(3), e1774. ISSN (print) 2691-1361
Chawdhary, Rahul and Weber, Laura (2021) Investigating the effectiveness of received offline word of mouth : role of acquired and ascribed homophily. FIIB Business Review, ISSN (print) 2319-7145 (Epub Ahead of Print)
East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X
Chawdhary, Rahul (2019) Marketing for scientists. In: Mellor, Robert B., (ed.) Management for scientists. Bingley, U.K. : Emerald Publishing Limited. pp. 113-128. ISBN 9781787692046
Chawdhary, Rahul and Chaudhary, Arslan (2022) Brand love & hate : how given word of mouth shapes brand relationships. In: British Academy of Management Conference 2022; 31 Aug - 2 Sep 2022, Manchester, U.K.. (Unpublished)
Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher (2019) Sharing my experience or yours : the differential influence of self, social and social intention needs in stimulating positive word of mouth. In: British Academy of Management (BAM) Conference 2019 : Building and Sustaining High Performance Organisations in Uncertain Times : Challenges and Opportunities; 03 - 05 Sep 2019, Birmingham, U.K.. (Unpublished)
Chawdhary, Rahul and Dall'olmo Riley, Francesca (2019) Are millennials different from non-millennials in their recommendations? In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 -04 Jul 2019, London, U.K..
Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher (2019) Psychological drivers of social talk : my experience or yours? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)
Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2017) Are you listening to me: effect of recommendation rejection and acceptance on the WOM Sender? In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..
Elwalda, Abdulaziz, De Oliveira, Mauro and Chawdhary, Rahul (2017) Replication : what makes online review helpful in emerging markets. In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..
Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2016) Return to sender: exploring the consequences of WOM on the person who articulated it. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (Unpublished)
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland.
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Investigating antecedents and consequences of word of mouth from a WOM sender’s perspective in the services context. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Antecedent and consequences of positive word of mouth from WOM sender’s perspective: a conceptual framework in the services context. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2014) Service encounters: case for understanding organisational sub-cultures. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..
Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.
Chawdhary, Rahul (2015) Investigating the consequences of word of mouth from a WOM sender's perspective in the services context. (PhD thesis), Kingston University, .
Learning & Teaching Lead - Department of Strategy, Marketing & Innovation
September 2022 - till date
September 2020 -August 2022: Course Leader, L6, BSc Business Management
January 2016 - August 2018: MSc International Business Management (incl. all pathways).
September 2015 - April 2016: Bachelor of Business Administration (BBA).
External Examiner Appointments
2021-till date: Coventry University, London campus
2021-till date: St. Mary's University, Twickenham
2020-till date: ESCP Business School. , London campus
2016-2020: Bournemouth University.
2023: External panel member for validation of BA (Hons.) Digital Business and BA(Hons.) Global Business Management, University of Cumbria
2020: Panel member for personal tutoring review task and finish group, Kingston University; internal panel member for re-validation of (a) BSc and MSc Real Estate programs, Kingston University; (b) e-validation of study group/KULISC/International one year/pre-masters programs, Kingston University.
2019: External panel member for validation of MSc International Business Management program, Cardiff Metropolitan University.
2019: Internal panel member for internal subject review of DAFI programs, Kingston University.
2019: Panel member for university teaching fellowships task and finish group, Kingston University.
2016: Internal panel member of the Kingston MBA Review Panel
2020: Appointed mentor for the new external examiner in Music Performance, Kingston University
2020: Appointed mentor for a new colleague, SMI department, Kingston University.