I am a Senior Lecturer in Marketing Strategy in the Department of Strategy, Marketing and Innovation.
Research
My primary research interest is in the domain of word of mouth, branding, services, emotions and non-profit marketing. My research has been published in journals such as Journal of Marketing Management and International Journal of Market Research. I have also reviewed manuscripts for journals such as Studies in Higher Education; Journal of Interactive Marketing and European Journal of Marketing.
Member of the Editorial Board: International Journal of Non-Profit and Voluntary Sector Marketing
Teaching
I am the module leader and tutor for Marketing Practice taught at undergraduate level. Furthermore, I also teach Global Marketing Management to post-graduate students and Marketing Principles & Practice to executive-MBA students.
Academic Leadership
I was the course director of BBA from September (2015) till April (2016) and that of MSc International Business Management from January (2016) till August (2018).
Currently, I am an external examiner for undergraduate programmes of Faculty of Management, Bournemouth University.
Awards, Recognitions and Research Grants
1. Winner, Best Full Paper award in the Marketing & Retail track at British Academy of Management (2019)
2. Winner, Personal Tutor of the Year award, KBS (2019)
3. Winner, Academy of Marketing Research Grant (2018) & Director of Research Prize, KBS (2013).
4. Runners Up, Best Use of Technology award in 2020
5. Runners Up, Lecturer of the Year award in 2020 and nominated in 2018, 2017, 2016 and 2014.
6. Nominated for Outstanding Contribution to Learning & Teaching by students for Union of Kingston Students Academic Impact Awards in 2019 and in Best Post-Graduate Teacher award category in 2014.
7. Finalist for Market Research Society (MRS) Silver Medal in the best paper category in 2018 for the research paper titled: "The Impact of Word of Mouth on Intention to Purchase Currently Used and Other Brands"
Senior Lecturer in Marketing Strategy
Social media