Dr Anna Ivanova

About

I have joined Kingston Business School as a Lecturer in Marketing and Strategy within the Department of Strategy, Marketing and Innovation in 2019. Prior to that I have been teaching at KBS as an Hourly Paid Lecturer for 4 years. Besides my teaching at Kingston Business School I also contributed to the modules at UCL School of Management, Hult International Business School and University of Arts London between 2015 and 2019.

I have spent over 10 years attaining academic and hands on-career experience in management and marketing including running a marketing department of a boutique property agency in London.  

My primary research interest is in the domain of value and brand love.

Academic responsibilities

Senior Lecturer in Marketing and Strategy

Qualifications

  • CMBE
  • AFHEA
  • MRes
  • MSc
  • MABE
  • PgDip
  • BSc

Teaching and learning

I am the module leader and tutor for Buyer Behaviour taught at level 7. Furthermore, I also teach Consultancy in Practice at  level 7.

Qualifications and expertise

  • Associate Fellowship of Higher Education Academy

Undergraduate courses taught

Postgraduate courses taught

Research

Anna's broad research interest lies on the intersection of the domains of  brand management and consumer behaviour, with a focus on understanding  psychology of consumers towards loved brands.

Qualifications and expertise

  • MRs
  • MSc

Areas of specialism

  • Brand Management
  • Consumer Behaviour

Scholarly affiliations

  • Customer Insights Hub

Publications

Number of items: 4.

Conference or Workshop Item

Kalafatis, Stavros, Ledden, Lesley and Ivanova, Anna (2022) What does a brand mean when it’s loved? In: EMCB Conference : marketing in emerging markets in the new normal; 30–31 May 2022, Ljubljana, Slovenia.. (Unpublished)

Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley (2019) Is brand love blind? The impact of brand love on customer perceived value. In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 - 04 Jul 2019, London, U.K.. ISBN 9781527242623

Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros (2019) Is brand love blind? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Ivanova, Anna (2018) Blind love. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

This list was generated on Mon Feb 6 06:41:50 2023 GMT.