Dr Anna Ivanova


I have joined Kingston Business School as a Lecturer in Marketing and Strategy within the Department of Strategy, Marketing and Innovation in 2019. Prior to that I have been teaching at KBS as an Hourly Paid Lecturer for 4 years. Besides my teaching at Kingston Business School I also contributed to the modules at UCL School of Management, Hult International Business School and University of Arts London between 2015 and 2019.

I have spent over 10 years attaining academic and hands on-career experience in management and marketing including running a marketing department of a boutique property agency in London.  

My primary research interest is in the domain of value and brand love.

Academic responsibilities

Senior Lecturer in Marketing and Strategy


  • CMBE
  • MRes
  • MSc
  • MABE
  • PgDip
  • BSc

Teaching and learning

I am the module leader and tutor for Buyer Behaviour taught at level 7. Furthermore, I also teach Consultancy in Practice at  level 7.

Qualifications and expertise

  • Associate Fellowship of Higher Education Academy

Undergraduate courses taught

Postgraduate courses taught


Anna's broad research interest lies on the intersection of the domains of  brand management and consumer behaviour, with a focus on understanding  psychology of consumers towards loved brands.

Qualifications and expertise

  • MRs
  • MSc

Areas of specialism

  • Brand Management
  • Consumer Behaviour

Scholarly affiliations

  • Customer Insights Hub


Number of items: 6.

Conference or Workshop Item

Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan (2023) Reflexive effects of negative word of mouth : pilot study. In: EMAC Annual Conference 2023; 23-26 May 2023, Odense, Denmark. (Unpublished)

Kalafatis, Stavros, Ledden, Lesley and Ivanova, Anna (2022) What does a brand mean when it’s loved? In: EMCB Conference : marketing in emerging markets in the new normal; 30–31 May 2022, Ljubljana, Slovenia.. (Unpublished)

Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley (2019) Is brand love blind? The impact of brand love on customer perceived value. In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 - 04 Jul 2019, London, U.K.. ISBN 9781527242623

Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros (2019) Is brand love blind? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Ivanova, Anna (2018) Blind love. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)


Ivanova, Anna (2021) Reconciling the relationship between brand love and customer perceived value. (PhD thesis), Kingston University, .

This list was generated on Sun Jun 4 06:24:11 2023 BST.

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