I am a Senior Lecturer in Marketing and I lead modules on Marketing and Advertising Strategy and Digital Marketing for L6, L7 and MBA students.
I have a wealth of experience in consumer and cultural insights, strategic brand development and innovation as well as leadership and business development. In academia, I seek to blend practitioner insights with academic knowledge to deliver immersive in-person and online learning experiences for students and professionals
I have maintained strong links to professional marketing, and I believe in a consumer-first approach that delivers business as well as societal needs. In my academic research I focus on commercial challenges seen through the eyes (and minds) of humans, to deliver insights and solutions that advance theoretical understanding as well as managerial direction.
Senior Lecturer