Skip to main content
I am a Senior Lecturer in Marketing and I lead modules on Marketing and Advertising Strategy and Digital Marketing for L6, L7 and MBA students.
I have a wealth of experience in consumer and cultural insights, strategic brand development and innovation as well as leadership and business development. In academia, I seek to blend practitioner insights with academic knowledge to deliver immersive in-person and online learning experiences for students and professionals
I have maintained strong links to professional marketing, and I believe in a consumer-first approach that delivers business as well as societal needs. In my academic research I focus on commercial challenges seen through the eyes (and minds) of humans, to deliver insights and solutions that advance theoretical understanding as well as managerial direction.
Prior to my academic career, I had more than 20 years of professional global marketing experience both client side and agency side, working predominantly in fast moving consumer goods (FMCG).
I held director roles at WPP agencies in the brand consulting sector.