Dr Kate Jones

About

I am a Senior Lecturer in Marketing and I lead modules on Marketing and Advertising Strategy and Digital Marketing for L6, L7 and MBA students. 

I have a wealth of experience in consumer and cultural insights, strategic brand development and innovation as well as leadership and business development. In academia, I seek to blend practitioner insights with academic knowledge to deliver immersive in-person and online learning experiences for students and professionals 

I have maintained strong links to professional marketing, and I believe in a consumer-first approach that delivers business as well as societal needs. In my academic research I focus on commercial challenges seen through the eyes (and minds) of humans, to deliver insights and solutions that advance theoretical understanding as well as managerial direction. 

Academic responsibilities

Senior Lecturer

Qualifications

  • PhD from Kingston University
  • MRes From Kingston University
  • PGDip From London Metropolitan University
  • BSc (hons) Food Science from Leeds University
  • Associate Fellow of the Higher Education Academy (AFHEA)

Teaching and learning

Research

Areas of specialism

  • Consumer behaviour
  • Cultural influences
  • Emerging digital technologies

Professional practice, knowledge exchange and impact

Prior to my academic career, I had more than 20 years of professional global marketing experience both client side and agency side, working predominantly in fast moving consumer goods (FMCG).

Leadership and management

I held director roles at WPP agencies in the brand consulting sector.