Dr Kate Jones


I am a Senior Lecturer in Marketing and I lead modules on Marketing and Advertising Strategy and Digital Marketing for L6, L7 and MBA students. 

I have a wealth of experience in consumer and cultural insights, strategic brand development and innovation as well as leadership and business development. In academia, I seek to blend practitioner insights with academic knowledge to deliver immersive in-person and online learning experiences for students and professionals 

I have maintained strong links to professional marketing, and I believe in a consumer-first approach that delivers business as well as societal needs. In my academic research I focus on commercial challenges seen through the eyes (and minds) of humans, to deliver insights and solutions that advance theoretical understanding as well as managerial direction. 

Academic responsibilities

Senior Lecturer


  • PhD from Kingston University
  • MRes From Kingston University
  • PGDip From London Metropolitan University
  • BSc (hons) Food Science from Leeds University
  • Associate Fellow of the Higher Education Academy (AFHEA)

Teaching and learning


Areas of specialism

  • Consumer behaviour
  • Cultural influences
  • Emerging digital technologies

Professional practice, knowledge exchange and impact

Prior to my academic career, I had more than 20 years of professional global marketing experience both client side and agency side, working predominantly in fast moving consumer goods (FMCG).

Leadership and management

I held director roles at WPP agencies in the brand consulting sector.