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Time: 12.30pm - 4.00pm
Venue: Tolworth Court, Old Kingston Road, Tolworth, Surrey KT4 7QH
As part of the Make it Global project, this is the second in a series of three business workshops for women. It may be possible to attend this as an individual workshop subject to availability. Please contact us to check.
Design Thinking is a problem-solving approach which puts customers at the heart of business. Entrepreneurs use Design Thinking in all sorts of ways, including designing products, services, and businesses. This workshop will help you to access this type of thinking as you develop your business models and test concepts with customers.
The session will be led by design thinking expert and entrepreneur Dr Corrine Beaumont from Kingston Business School, ably assisted by Dr Martha Mador from Kingston University. Get a taste for something new!
The Make It Global project offers SMEs the opportunity to benefit from a six-stage package of specialist support which provides access to transnational business networks, access to experts within the HE/FE knowledge base and brokered entry to new markets.
Support includes The Soft Landing which assists a number of female led businesses to travel overseas and meet business innovation centres where they will be supported to explore a new market for their (business) operations. This support could include advice on legal, financial, cultural and practical issues of doing business in the chosen country. Liz Choonara, The MiG project manager will deliver this session.
Our second session for this afternoon will be: Researching International Markets. This session will focus on how to determine market potential, assess the competitive environment, the ease of market entry and the presence of qualified partners in a given region. Dr Debra Riley, from the Department of Strategy at Kingston University will look at the resources and activities that can help an entrepreneur research an international market, and identify key data to support decision-making.
Mary is an award-winning newspaper reporter and trained video journalist who knows what ingredients are needed to get businesses media coverage.
She runs workshops across the UK sharing her insider knowledge and trade secrets (like using the 'silly season' to your advantage). She knows what makes the media tick and how to attract their attention.
With her specialist training she can teach you the skills needed to promote your business in print and social media and on radio and television.
Make It Global is an EU-funded project led by the University of East London (UEL) and delivered in partnership with the European Business Network (EBN), Kingston University, Newham College of Further Education and a network of strategic partners. It aims to help women-led small and medium-size enterprises to become more international, whether this be through sourcing overseas suppliers or marketing/trading abroad. Find out more from the Make it Global LinkedIn group.
If you are involved with a business that is at least 51% female-owned and would like to be kept updated on further activity and support from Kingston University during the next few months, please email Marie Withers at firstname.lastname@example.org.
Booking is essential to attend this event.
For further information about this event:
Contact: Marie Withers
Tel: 020 8417 3605
Directions to Tolworth Court, Old Kingston Road, Tolworth, Surrey KT4 7QH:
Tel: 020 8417 3605