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Public Relations and Corporate Communications Masters (MA)

Mode Duration Start date
Full time 1 year September 2020
Full time 2 years including professional placement September 2020

Choose Kingston's Public Relations and Corporate Communications MA

Our Public Relations and Corporate Communications MA is a highly specialised and focussed programme designed for those who want to pursue a career in the broader field of corporate communications and public relations. This includes roles in internal communications or investor relations.

  • Accredited by the Chartered Institute of Public Relations (CIPR): Through our unique collaboration with the CIPR we have embedded a bespoke programme of professional development into the course structure. This will set you on the path to becoming an Accredited CIPR Practitioner, adding value to your CV and marking you out as an industry expert.
  • Kingston Business School is internationally accredited by the Association to Advance Collegiate Schools of Business (AACSB). This award has been earned by just 5% of the world's business schools.
  • Kingston Business School has also been awarded an ‘excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Kingston upon Thames is rated one of London's happiest boroughs and has one of the lowest crime rates in London, as well as excellent transport links to the city centre.

What will you study?

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Over the course of the programme, you will learn to:

  • Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds;
  • Understand value and competitive advantage;
  • Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects;
  • Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.

Assessment

Assessment is by coursework in all modules.

Course structure

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Available modules

  • This module combines two key elements: cross-cultural communications and internal communications management. Cross-cultural communications involves the study of issues and problems which arise when people from different cultural backgrounds interact and when organisations interact with different foreign cultures. Internal communications encompasses the planning and managing of multidirectional communication within a business to ensure that employees are informed, engaged and can fully contribute to the achievement of organisational goals and strategy and the development of investor relations. An understanding and competence in both areas are essential for success in today's increasingly global environment.

    The aims of this module are to build students' understanding of cross-cultural awareness and effective internal communication leading them to success in organisations and to equip them to develop and implement communication plans that meet the needs of organisations and people operating in fast-changing business environments. It is delivered through a combination of lectures, case studies, group presentations and individual assignments. The importance of this subject increases with increasing globalisation and will have a major impact on the students' future work experience and career development.

     
  • The module is relevant to all students who want to equip themselves for a career in marketing communications, either on the agency or client side. Marketing communications involves planning, organising, managing and evaluating communications between a company or organisation and its stakeholders. It traditionally involves the integration of advertising, sales promotion, public relations and interactive marketing. This module ensures that you understand the practical issues involved in creating effective integrated communications plans which incorporate both traditional and innovative elements. It also builds an understanding of the theoretical issues which underpin effective communications.

    The module is delivered via lectures, in-class exercises, workshops, electronic learning and is supported by guest speakers. There is a strong emphasis on student-centred learning and you will be regularly asked to contribute to sessions with discussion of research projects, presentations and practical assignments.

     
  • The module is relevant to students who want to equip themselves for a career in marketing communications, either on the agency or client side. Public relations is the discipline which looks after reputation - for individuals, products, organisations, governments even countries. This module comprises an in-depth examination of the theory of public relations and the application of its tools and techniques in building and maintaining reputation to an advanced level. In addition, the module considers a range of specialisms and market sector applications within the PR domain, along with potential future developments. It is delivered through a combination of lectures, guest speakers, case study tutorials and group presentations.

    You will combine theoretical perspectives and practical applications to ensure that you develop the rigorous research and analytical skills essential for a career in marketing communications. There is a strong emphasis on student-centred learning with regular research projects, presentations and practical assignments.

     
  • This module will help you understand the elements of effective market research. You will:

    • collect primary data that is valid and reliable for management purposes; and
    • develop practical skills in data analysis to transform this raw data into information that guides marketing decisions.

     

    This module can act as a launch pad for a career in market research within the wider marketing industry. The skills you learn in this module also prepare you for your dissertation. You will learn to:

    • critically evaluate commercial and academic published research;
    • construct and execute a programme of research; and
    • analyse and present the results.

     

    The module is delivered through a combination of class sessions, workshops and computer mediated practical sessions covering both quantitative and quantitative aspects of data collection and analysis.

     
  • You will research a specific area of marketing in depth by indentifying a topical issue or problem using appropriate theory and research methods. You will put the knowledge you've developed during the course to the test by writing a research proposal and dissertation that combine academic rigour with practical marketing implications. You will then communicate these findings as you would do in the workplace – by writing a management report.

    This module teaches you how to select appropriate research methods and leads to a theoretically-grounded research project which generates findings that inform management decisions. It will teach you to apply your research skills and gain experience managing a large-scale research project. These advanced research skills will prepare you for a highly adaptable career in marketing, and differentiate you as a future business leader.

     
  • This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.

     

Optional year 2

  • The Professional Placement module is a core module for those students following a Master's programme that incorporates an extended professional placement that follows completion of the first 180 credits of taught modules and project or dissertation. It provides students with the opportunity to apply their knowledge and skills in an appropriate working environment, and to develop and enhance key employability skills and subject specific skills in their chosen subject.

    It is the responsibility of individual students to locate and secure a suitable placement opportunity; this will normally involve one placement which must be completed over a minimum period of 10 months and within a maximum of 12 months. The placement must be approved by the module leader prior to commencement to ensure its suitability.

     

You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Work placement scheme

Many postgraduate courses at Kingston University allow students to do a 12-month work placement as part of their course. The responsibility for finding the work placement is with the student; we cannot guarantee the work placement, just the opportunity to undertake it. As the work placement is an assessed part of the course, it is covered by a student's tier 4 visa.

Invoicing on the placement courses is split into two stages. The standard course fee is payable in year 1 with the placement fee invoiced in year 2. Therefore, students starting in September 2018 would therefore be charged the placement fee of £1,230 in September 2019. Students commencing the course in September 2019 will be invoiced the placement fee in 2020 (provisionally £1,350).

This amount will only be charged to your account after you find a placement and are enrolled on the module. You will not be charged this fee if you do not manage to secure a work placement.

Find out more about the postgraduate work placement scheme.

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

Regulations governing this course are available here

Details of term dates for this course can be found here

Contact our admissions team

Submit an enquiry

020 3308 9929*

*Calls cost 7p per minute from a UK landline plus your phone company's access charge. Calls to this number from mobiles are normally deductible from your inclusive minutes.

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps

Contact our admissions team

Submit an enquiry

020 3308 9929*

*Calls cost 7p per minute from a UK landline plus your phone company's access charge. Calls to this number from mobiles are normally deductible from your inclusive minutes.

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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