Dr Johannes Boroh

About

I am a senior lecturer in aviation studies with 29 years of experience in the airline industry. Prior to joining Kingston University in 2022, I worked for four different major full-service airlines and two different low-cost carriers. Apart from flying as captain/training captain/instructor, I also have work experience in other departments, such as information systems, flight support, and flight operations.

I obtained my Doctorate in Business Administration from SDA Bocconi School of Management in Milan in 2020. My doctoral thesis is on the 'successful short- to medium-haul airline business models'. I also have an MBA from the University of South Australia, graduated in 2002, and conducted my MBA final year project with BAe System Flight Training in Adelaide (now it is known as Flight Training Adelaide). Last but not least, my undergraduate research is on the SWOT analysis of Singapore Airlines, it was defended at Nusantara Institute of Business in Jakarta in 2000.

Additionally, I have developed/conducted online-sessions/training on a few different modules for several organisations, including major international airlines and many other large non-aviation companies.

Academic responsibilities

Senior Lecturer in Aviation Studies

Qualifications

  • Bachelor of Economics
  • Master of Business Administration
  • Doctorate in Business Administration
  • ATPL

Teaching and learning

Research

  • Boroh, J. (2021). Investigation into the Hub-and-Spoke model using brand and frequent-flyer program. Journal of Airline and Airport Management11(2), 73-89.
  • BOROH, J. (2021). STRATEGIES DURING PANDEMIC FOR RESTAURANT AND CAFÉ BUSINESSES USING BUSINESS MODEL CANVAS. The European Business Review.

Areas of specialism

  • Airline management
  • Airline strategy
  • Business models
  • Disruptive innovations

Publications

Jump to: Article
Number of items: 2.

Article

Boroh, Johannes (2021) Strategies during pandemic for restaurant and café businesses using Business Model Canvas. The European Business Review, pp. 74-77. ISSN (print) 1754-5501

Boroh, Johannes (2021) Investigation into the Hub-and-Spoke model using brand and frequent-flyer program. Journal of Airline and Airport Management, 11(2), pp. 73-89. ISSN (print) 2014-4865

This list was generated on Mon Dec 5 06:18:28 2022 GMT.

Leadership and management

University responsibilities

  • Course leader - BSc Aviation Operations with Commercial Pilot Training