Dr Sylvia Tzvetanova Yung


I have International cross-disciplinary experience in Industry and Design Education for the past 20 years. 

I'm an Associate Professor and previously I joined Kingston University as a Head of the 3D Design Department at the Design School with a portfolio of award-winning courses. I have validated and established MA in Interior Design.

I conduct research for the benefit of human well-being using sustainable practices combined with technology and AI. My expertise lies in the integration of design, human factors and technology. In my research, I've explored design and emotion and how this should impact on the design directions. I received Innovation Seedcorn Funding for my project Emotional Well Being Tracker, which involves collaboration with medical practitioners to build an AI system.

Prior to joining Kingston, I've worked internationally both in academia and industry as an interaction designer and as an educator. I've also edited numerous major international design research conferences and workshops - including DesignEd Asia, part of the Business of Design week Hong Kong (BODW), Design & Emotion conference 2008 and IASDR 2007.

Academic responsibilities

Associate Professor


  • PhD – School of Design The Hong Kong Polytechnic University
  • PGCHE Nottingham Trent University
  • SFHEA - Senior Fellow of the Higher Education Academy

Teaching and learning


I'm currently working on a couple of research projects that resulted from my previous work:

Emotion Wellbeing Tracker device: this is a sensor device that measures the wearer emotions and acceleration in real time to diagnose any possible dangerous mood states.

I'm collecting and analysing design creative methods and tools in Design Schools. This research resulted from my previous work as an editor of DesignEd Asia, and looking at commonalties and differences of creative approaches within briefs.  


  • Tzvetanova Yung and Piebalga (2013) Humans and Technology Relationship. Cambridge Scholars Publishers.
  • Jachna, Lam and Tzvetanova Yung (2011) Education into Industry: Collaboration, Transition, Mutation: DesignEd Asia Conference Proceedings, Business of Design Week, Hong Kong Design Centre, Hong Kong.
  • Chapter: Tzvetanova, Tang and Justice (2009) Modelling and Evaluation of Emotional Interfaces, in Humans –Computer Interaction. Inaki Maurtua (Ed.) InTech ISBN 978-953-7619-26-8, pp. 279-297.


  • Justice, Lam and Tzvetanova Yung (2011) DesignEd Asia Conference Proceedings, Business of Design Week, Hong Kong Design Centre, Hong Kong, December 1-2
  • Justice, Lam and Tzvetanova Yung (2010) Cultural Education in Our Design Classrooms - Preserving the Past and Preparing for the Future. DesignEd Asia Conference Proceedings, Business of Design Week, Hong Kong Design Centre, Hong Kong, December 1-2
  • Justice, Lam and Tzvetanova Yung (2009) Forget the Future – What are the Today's Design Education Issues. DesignEd Asia Conference Proceedings, Hong Kong Design Centre, Hong Kong, December 1-2,
  • Desmet, Tzvetanova, Hekkert and Justice (eds.) (2008) Design & Emotion 2008 Conference Proceedings, School of Design, Hong Kong Polytechnic University, Hong Kong, October 6-9

Referred Conference Papers

  • Tzvetanova (2007) Emotional Design Methodology, International Association of Societies of Design Research Conference (IASDR), Hong Kong, November 12-15.
  • Tzvetanova, Tang and Justice (2007) Evaluation of Emotional Web Usability, International Conference on Human-Computer Interaction, HCII, Beijing, China, July 22-27.
  • Tzvetanova, Tang and Justice (2006) Design of Emotional Web Interface Using InSite Factors, Design & Emotion Conference, Goteborg, Sweden, September 27-29.
  • Tzvetanova, Tang (2005) Affect Assessment in Educational System Using OutSite Factors, Workshop on Motivation and Affect in Educational Software within the 12th International Conference on Artificial Intelligence in Education, Amsterdam, Netherlands, July 18-22
  • Nikov, Vassileva, Anguelova, Tzvetanova (2003) WebUse: An approach for web usability evaluation, Proceedings of 3rd Symposium on Production Research, ISBN 975695731X, pp. 511-518, Istanbul, Turkey, April 19-20.
  • Tzvetanova, Tang and Justice (2006) Modelling Emotional Interface Using OutSite and InSite Factors, Design Computing and Cognition Conference, Netherlands, July 10-12.
  • Tzvetanova, Tang and Justice (2006) Design of Emotional Storytelling Interface for Educational Purposes, 8th International Conference on Intelligent Tutoring Systems, Taipei, Taiwan, June 26-30.


Jump to: Article | Book
Number of items: 2.


Wodehouse, Andrew and Tzvetanova Yung, Sylvia (2015) Guest editorial : special issue on interaction and experience design. Journal of Engineering Design, 26(4-6), pp. 95-98. ISSN (print) 0954-4828


Wodehouse, Andrew and Tzvetanova Yung, Sylvia, eds. (2015) Interaction and experience design. London, U.K. : Taylor and Francis. 91p. (Journal of Engineering Design, (26:4-6)) ISSN (print) 0954-4828

This list was generated on Sun Jul 14 07:30:30 2024 BST.

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